3 signs you will benefit from hiring an SEO company
Running a business comes with many challenges, and one of them is definitely how you attract new customers, especially if you’re in a competitive market. Often you feel like you’ve reached a slump and can’t grow anymore without some sort of outside investment, but there are other tactics you can try.
The internet is where most businesses attract new customers these days, so you need to make sure your business has a web presence. Not only does this presence need to be well managed, but it needs to constantly innovate in order to stay ahead of competitors doing the same.
To accomplish all this, you really need to hire a professional SEO company. This type of external consulting firm can audit your presence on the web, then help you optimize it in order to attract the maximum number of new customers.
Let’s take a look at some signs that you will benefit from hiring an SEO company:
1. You are not on page 1 of Google results
The first major signs that you could benefit from hiring a digital marketing agency are if your business is struggling to get clicks because it’s hidden under your competition in Google search results. Google is the #1 search engine in the world, so the most clicks you’ll get will come from that platform, so you want to be on page 1 when people search for things you sell.
Indeed, for most purchases, people rarely go past the first page of results, as they’ll likely find a great deal with just a few clicks. Even if you objectively have a better offer, most customers don’t want to spend a lot of time searching and generally trust companies on the first page more, and you need a digital marketing agency to help you get there. to arrive at.
Although some people may find your site and buy from you when you are on page 2 or 3, the number will be significantly lower than if you were on the first page. In fact, the first 3 or 4 positions on the first page are the most coveted, since most people won’t even scroll until they find a relevant result.
2. Your website is slow and has a high bounce rate
If you don’t know, a bounce rate is the measure of how quickly people leave your website after clicking on it. A high bounce rate suggests there is something wrong with your website that is causing people to leave as quickly as they arrived.
This can be caused by a wide range of factors, such as the quality of your site’s graphics or simply slow loading speed. A website that looks and functions as if it was created in 1991 will not be trusted or appreciated by anyone using the Internet today.
Getting it right is very important because no amount of SEO will convince people to buy from a bad website. Getting lots of clicks is pointless if those clicks don’t translate into sales or inquiries for your business, and that’s why a digital marketing agency
3. You received some kind of penalty from Google
If you received a penalty from Google for violating any of their guidelines, that’s a sign that you need to hire a digital marketing agency to get you back on track. It can be easy to make a mistake and be labeled as a spam domain by Google if you’re not careful, so you should rely on professionals to take care of it for you.
There you have it, 3 signs you should probably hire a digital marketing agency.
Tina Johnson helped transform The Marketing Folks from a weekly newsletter to a full-fledged news site by creating a new website and branding. She continues to help keep the site responsive and organized for readers. As a contributor to The Marketing Folks, Tara mainly covers the new industry.