4 Content Marketing Strategies to Boost Your Business

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Online content is now a critical connection point between brands and consumers. It is not only where many consumers first interact with your brand, but also where your appeal, value and authority in the industry are first established and reinforced.

Without an effective content marketing strategy to boost your reach, you miss a golden opportunity to maximize that initial connection and take full advantage of valuable content. When done right, this essential digital tool can help maximize brand awareness, cultivate credibility and loyalty, expand your reach, and drive long-term growth.

But getting your content marketing efforts in the right place isn’t always that easy. SEO and online content best practices are constantly changing, and knowing how to create content that resonates can often feel like trying to hit a moving target.

Here are some content marketing rules for targeting your strategic marketing approach, growing your online presence, and turning your blogs, social media posts, and video content into dynamic brand-building assets.

1. Start with data

There was a time when content marketers created blogs and social media posts around what they thought customers wanted, making assumptions about what would drive engagement. Fortunately, we now have a variety of useful analysis weapons in our arsenal.

These content marketing tools provide actionable data on what your target audience is looking for and which features drive specific views, clicks, and types of engagement. With this data at your fingertips, you can now shape your content marketing campaign around things like keywords, site traffic, post reach, bounce rate, domain authority, etc., creating data-driven content better positioned to deliver results.

Analytics tools can provide a significant advantage to any content marketing team creating website content, managing social media, creating emails, or simply looking to increase their search engine visibility. User-friendly analytics platforms like Ahrefs, Moz, Google Analytics, Hootsuite, and HubSpot should be used to fine-tune your content marketing to improve marketing returns and outpace other competitors in your space.

Related: Using data analytics will transform your business. Here’s how.

2. Be picky where you post

The web offers plenty of platforms to post content and spread the word, prompting many to risk it all and post to every outlet in sight.

But since not all content and social media platforms have the same reach, focus, or search authority, it’s essential to be more selective, at least from the start. Diversifying and exploring your options can be effective, especially when you’re increasing your capacity or have a larger budget. But when you’re just starting out, it’s crucial to do your research.

Knowing where your audience is and what types of content they interact with is key to maximizing brand visibility and getting your content to where it is most likely to have an impact. When you’ve done your homework, you can start shaping and sharing each blog post and article where it will gain the most traction. This helps shine a light on your brand while pushing your content marketing budget even further.

Once you have a good rhythm on a few brand-friendly platforms and a stronger presence, you can explore other content marketing opportunities to increase reach and awareness.

Related: The step-by-step guide to creating and publishing quality content

3. Get creative with your content marketing

Limited digital marketing budgets and resources can make it difficult to craft a robust content marketing strategy that maximizes brand exposure. When times are tight but you still need a strong web presence, a little creative content marketing can go a long way in keeping your business on the top.

Reusing is a common but effective way to extend the life of your content. Knowing how to repurpose long blogs, articles, and web pages into smaller publications and on new platforms can help extract more value from your content without draining limited resources.

Of course, it’s essential to avoid overuse and repetitiveness, things that can test your followers’ patience and attentiveness. But once you have the right content cadence, your repurposing efforts can provide much-needed traction among your audience even after the original goes live.

Piggybacking on viral trends and hashtags can also be a creative way to sustain your content strategy without the time and cost of generating lengthy content from scratch. Jumping on viral topics allows you to go viral by extension, skipping the hard work of creating a new trend while still benefiting from the exposure and web traffic trending topics that tend to take hold.

Related: Amplified marketing will once again bring together connection, creativity and results

4. Engage your audience

Sometimes the best way to get the message across and build a more effective content marketing strategy is to speak directly to those you’re trying to reach: the content consumer. This is also known as community marketing; Generating conversations between your business and your audience offers plenty of opportunities to spread the word and create a more dynamic brand presence online.

Creating interactive content like polls and quizzes engages people and allows you to create two-way conversations with your audience, which drives brand engagement.

Asking for reviews of your products or asking customers to tag you when using your services can also be an effective way to find fresh, high-quality content that can then be promoted as part of your own marketing strategy. content – user-generated content (UGC) that is not only free but fosters a sense of community that lends a sense of humanity and customer credibility to your brand.

Related: Here’s How to Improve Your Business’ Content Marketing

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