5 Marketing Strategies That Will Help You Get More Loyal Customers | Mex Allen
Many business owners make the mistake of always looking for new business instead of focusing on engaging their current customers to get more repeat purchases.
Believe it or not, retaining a customer is cheaper and more effective than chasing one and finding a new one. In reality, according to Outbound Engineit can cost five times more to attract a new customer than to sell an existing one.
This means it pays to know which techniques work to retain customers. So let’s look at five marketing strategies you can implement to attract more loyal customers, increase your sales, and take your business to the next level.
- Stay in touch with your existing customers with SMS marketing
SMS marketing is a technique that consists of sending personalized and targeted SMS messages directly to your customers’ phones. This is a very effective marketing tactic because most people check their phones almost constantly throughout the day, so there’s a high chance that your customers will see your message and engage with it. Your SMS marketing messages won’t end up in a spam folder either, leading to higher engagement rates and hopefully more sales.
SMS marketing can help you build strong bonds with your customers because they will be used to receiving text messages from friends and family. Plus, you can make recipients feel special and understood by personalizing the messages you send them based on information you may have collected and their past buying behaviors. This, again, will increase the chances of customers interacting with your posts.
Be sure to use a SMS Marketing platform to personalize and optimize the messages you send. For example, Emotive offers the ability to interact directly and quickly with our customers on a more personal level by segmenting your audience and automating different aspects of your SMS marketing campaigns to ensure they lead to conversions.
- Introduce a loyalty program that rewards loyal customers
Rewarding repeat purchases with a unique loyalty program is a very effective way to convince people to buy more of your products or services.
The idea behind loyalty marketing programs has always been to get customers excited about your brand. Point-based reward systems work well for this because they’re simple and straightforward – essentially, whenever customers accumulate a certain number of points, they can redeem them for something special like a free product or a discount on a future purchase.
You can also tie urgent discounts to special events like a loyal customer’s birthday to make them feel special and entice them to make a new purchase. You can also send surprise discounts from time to time to pique their interest and make sure they remember your brand and entice them to buy from you.
- Keep people coming back to your website with valuable content
If you want your target audience to make repeat purchases, you need to give them a good reason to visit your website multiple times. The most effective way to do this is to frequently post valuable, high-quality content that your target audience wants to consume.
You can browse relevant Facebook groups or forums to learn more about specific questions your ideal customers are likely to have about your industry. You can then use this information to create relevant content that your audience will find educational and useful.
You can also use a tool like Ahrefs to find target keywords and other content topic ideas based on what your ideal customers frequently type into search engines. Make sure to choose keywords that have high search volumes and low levels of competition so that your content stands out from your competition. Your blog posts should include detailed information to answer common questions from your audience to ensure they return to your website to learn more about your industry or get your opinion on a relevant topic.
Let’s look at a business that posts valuable content on its site to keep people coming back and buying more products or services.
Bizangoa Seattle-based web design company, publishes valuable and educational blog posts that explain how a website can help business owners make more sales, recruit more employees, and achieve their other business goals.
This type of content helps answer common questions that business owners have when creating their websites and as the target audience of the business reads their blog posts, they will come trust Bizango and will continue to return to the company’s website for more advice. This can lead to repeat business as customers realize even more ways Bizango can help them achieve their goals.
You can use the same approach on your blog, making sure to answer common questions customers have in your market. Make sure each blog post provides detailed information to help your customers achieve their goals and solve their problems. This can help bring old customers back to your website and increase sales over time.
Another great example comes from ActiveCampaign, an online marketing platform. In addition to educational posts on its blog, the company also offers email templates to be downloaded by its public.
The brand provides over 125 free templates that marketers and business owners can use to streamline their workflows, and these can help build trust with their audience as they view ActiveCampaign as an industry leader. . Not only will this type of content help build a relationship with customers, but it can also re-engage past customers when they are looking for free email templates for their business.
You can use the same approach on your website by creating free tools or templates to continue attracting people to your business. This type of content will engage your audience, and as customers continue to see your content in search engine results, they’ll likely return to your site to buy from you again.
- Stay active on social media to stay in the minds of your customers
Social media is one of the most convenient, cost-effective, and powerful tools to ensure your customers remember your business on a regular basis. Social media can also help you bring former customers back to your website to buy more of your products or services. Here are some tips you can use on social media to help you get more repeat customers:
- Focus on the social media platforms your target audience frequents the most. For example, LinkedIn is a great platform if you want to reach professionals, but you can choose Instagram if you want to reach teenagers.
- Try to respond to every customer on social media as soon as possible. This will show them that you are paying attention.
- Offer exclusive offers to your followers on social networks. It can make them feel special and help you get more loyal customers.
Engaging with your current customers on social media by offering exclusive offers and information can help you get more repeat customers. People who have shopped with you before will know about your brand and the great work you do, so it will be much easier to attract their business, compared to new customers.
- Use retargeting to remind existing customers they love you
Sometimes customers leave your website without making a purchase. Retargeting is a great way to remind them of what you offer.
Retargeting is an advertising strategy that involves showing your ads to people who have visited your website before and have shown interest in what you offer. This helps put your products, services, and overall brand back in front of your customers to remind them of what they left in their cart or items they’ve already viewed. It’s a great way to increase the chances of existing customers coming back for another purchase.
You can segment your audience based on their demographics or purchase history and show them ads based on their browsing history to get the most out of your retargeting campaigns. You can achieve this by pulling information from your CRM to help identify specific groups of your customer base and decide what they are likely to be most interested in seeing and buying.
With so much emphasis on attracting new customers, it can be easy to overlook the value of your existing customer base. But it’s cheaper and more effective to target people who have already purchased from you and inspire them to make additional purchases.
Use these marketing strategies to enhance your existing plan and you’ll see your sales numbers skyrocket as your current customers see how much you appreciate them. They will become loyal brand ambassadors who will frequent your website and spread the word about what you have to offer.