5 things to look for in an SEO company

Search engine optimization, or SEO, can be extremely complicated if you don’t know what you are doing. Search engines are constantly changing algorithms and adding new requirements for best practices. So it makes sense that you consider an SEO company to help you improve your web presence.

But what should you look for in an SEO company? These days, it seems like new SEO companies are popping up in every office building, promising first page results and tons of new website visitors without much support.

Here are five things you should look for in an SEO company so you know you are working with the real deal.

1. They take the time to understand your business

One of the foundations of SEO is consistent, clear content written for searchers rather than search engines. This content needs to be tailored to your business and location, so if you’re working with an SEO company that doesn’t know what they’re talking about in regards to your business, you could be in trouble.

A good SEO company takes the time to understand your business: what you do, who your customers are, what your region looks like, and what your business goals are. Without this information, they are unable to create an SEO plan to prepare you for success.

2. They explain their process

Much of SEO can seem like a guessing game if you don’t know what’s going on. You know you’ve found a great SEO provider when they walk you through their process, explain the changes they’re making (and why), and know best practices.

3. They can show you their progress

While SEO is a long-term marketing investment that usually doesn’t show visible results for 6 to 12 months, your SEO company should be able to show you what they’ve been up to and the results of their work. For example, they may have optimized your website around a certain keyword and can see that searchers are visiting your website from that keyword research as a result. Or, they could show the number of visitors who came from the directory listings they updated for you. Ask your future SEO company what types of reports they provide so that you can gauge what kind of information you will receive after you launch a campaign with them.

4. They care about your business

Knowing your business and taking care of your business are two completely different things. Your business is important to you and you want to feel that it is important to the people you work with as well. An SEO company that offers a collaborative approach, where they are comfortable giving you suggestions, answering all your questions, and contacting you regularly, can give you the confidence you need to run an SEO campaign.

5. They have success stories

You may want to see success stories from past or current clients before partnering with an SEO provider. While the case studies illustrate results that may not be typical for your industry or budget, you can get a good idea of ​​what it’s like to work with this company when you read their client testimonials.


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