A New Era of Marketing: Lunar Strategy, Tim Haldorsson, and Web3 – Boca Raton’s Most Trusted Source For Information

By Marc L. Jackson Last updated Aug 15, 2022

Web3 brings a new era of internet as well as a new era for marketing. This was discussed in a academic paper titled “A Conceptual Framework for Marketing Strategies in the Web 3.0 Era: Adaptive Marketing Capabilities”. In this article, the authors discuss the new challenges marketers are facing as a result of Web3. One of those challenges is the massive amount of data that marketing agencies have to manage as an organization. Academics say these new challenges require a different approach and an upgrade to traditional marketing practices and infrastructure. They argue that adaptive capabilities are needed to meet the new demands of marketing in the Web3 environment so that marketing agencies can maintain a competitive edge.

Tim Haldorsson and the Lunar Strategy

Tim Haldorsson speaking at the Non-Fungible Conference

Tim Haldorsson is the CEO of Lunar Strategy, a marketing agency specializing in marketing in the Web3 environment. Haldorsson is a former Google employee who noticed a significant gap in the market for an agency ready to meet the new demands and challenges of Web3 marketing. He observed that traditional marketing agencies were unwilling or unable to adapt to the new Web3 environment. Web3 in general and blockchain businesses in particular require a new and different approach to their marketing strategy.

The Lunar Strategy team specializes in crypto and NFT marketing. Every member of the team is a crypto enthusiast and they all own crypto in their personal capacity. The team’s personal investment and broad knowledge base around crypto gives them the edge when it comes to bringing other crypto projects to market. The team knows what they are personally looking for in a new project and therefore they are able to provide it to their clients.

One of the most important aspects of marketing in the Web3 environment is the community building process. Haldorsson and his team at Lunar Strategy are experts in this process. They use a number of different techniques and approaches to build a community around an upcoming project in the decentralized finance space. One such technique is the community management process. Once a community has been developed, it is essential that this community is managed appropriately. The Lunar Strategy team has developed the expertise to know how to make sure that a community built around a company’s project is engaged and satisfied.

Lunar Strategy has other tools at its disposal to ensure that new projects in the DeFi space are able to achieve the success they desire. These tools include paid advertising suitable for SEO, social media content production and management, public relations and influencer marketing, and the ability to get new cryptocurrencies listed on Scholarships. This diverse and wide range of tools and skills allows Lunar Strategy to provide crypto and NFT projects with the exposure they need.

As part of the decentralized philosophy of the blockchain environment, Lunar Strategy recently launched Lunar Academy. This is a marketing academy for marketers who work in the web2 environment and want to improve their ability to work in the web3 space. Although the Academy is aimed at these people, it is also accessible to those who wish to learn how to market in the Web3 environment without having a great deal of marketing expertise. The Lunar Academy was created to help fill the knowledge gap regarding Web3 marketing and therefore enable more people to understand how to market in this environment.

Final Thoughts

Web3 brings new challenges for marketers looking to market in this space. A new set of techniques and skills are needed to be able to market effectively in a new environment. Lunar Strategy has these important skills and competencies along with an intense passion for the crypto and NFT world. It is the combination of this passion with their extensive knowledge base that allows them to be able to market in the Web3 environment with such a high degree of skill.