Aaron Branch: Reasons You Should Hire a Digital Media Agency | The Guardian Nigeria News
Advertising has evolved so much over the years. Right now, if you don’t advertise your business online, you are very likely to fall behind your digital advertising competition. Even if they don’t provide better products or services, their online visibility makes them more accessible to reach your ideal audience.
Digital advertising helps businesses grow faster than organic methods. Aaron Branch, CEO of Social Agendas and author of The First 365, gave us some essential tips on why you should contact his business and propel your business into the world of online advertising.
WHY IS DIGITAL ADVERTISING IMPORTANT?
Digital advertising increases the visibility of your brand. It’s more than social media and encompasses several strategies including:
SEO – Search Engine Optimization (SEO)
SEO involves special marketing strategies that position your business on the first pages of search engines. With the right SEO marketing strategy, your business will appear on the first page of major search engines like Google, Yahoo, Bing, etc.
PPC – Pay Per Click Marketing
PPC distributes advertisements on different platforms to drive traffic to your website. The advertiser only pays an editor if the ad is clicked. These advertisements are placed in front of selected ideal audiences and for a longer period.
Social media marketing includes advertisements and social media posts. These are essential to your online presence and, more importantly, help people engage more with your business.
Email marketing provides customers and potential customers with updates, offers, the latest collections, and other perks available directly through their email.
Blogs increase the visibility of your brand. When writing blog posts, you need to incorporate competitive keywords within your particular industry. This way, when potential customers enter these keywords, your website appears as a source of information or the product / service they are looking for.
Videos usually trigger lots of engagements and boost your ranking higher than a simple text message or even a magazine or newspaper ad. Videos are now used by over 85% of businesses advertising online because of their effectiveness.
WHAT IS A DIGITAL AGENCY?
A digital advertising agency is a business that has all the know-how and professional experience of a conventional media agency, but translates these skills into a modern way of advertising online.
The best digital agency:
- Evaluate your existing online situation and note your business strengths and areas where it needs improvement.
- Make the necessary changes, whether it’s optimizing your website, posting consistently, etc.
- Develop and implement advertising strategies
- Promote your products, services or brand to a wider audience
- Target people who are currently or have searched for your products or services
- Target those who would likely spend their money on your products or services
The ease of partnering with an advertising agency where each employee engages only in your digital advertising campaigns is undeniable. It can save you and your business time and money.
If you aren’t advertising online, it’s not too late to join the revolution. Meet Aaron Branch and his team of brilliant social calendar marketers.