Absolute Digital Media Examines SEO Strategies For The Gaming Industry
03/15/2017 – Award-winning digital marketing agency reviews SEO strategies for the gaming industry, to make sure it stays on top of the latest industry changes.
The gambling industry is one of the most specialized and competitive markets, which makes SEO practices much harder to succeed, but Absolute Digital Media is at the top of its game with the methods it does. uses. Whether it’s online casinos or sports betting customers, sites will need a lot of unique experience to develop a successful SEO plan. From technique to keyword research, site architecture, and on-site and off-site SEO strategy, Absolute Digital Media uses many effective and white techniques to effectively improve the rankings of the game’s customers.
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There are a number of key areas that Absolute Digital Media has started to focus on when it comes to improving the ranking of their betting clients, and this includes content marketing, community building, data engagement and visualization. It has helped them craft a more effective and sustainable long-term SEO strategy that ultimately works.
Ben Austin, CEO of Absolute Digital Media, said, “The gaming industry is one of the most difficult when it comes to crafting effective SEO strategies, but with our expertise in this area, we have developed a number of methods which provide our clients with the results. they are looking for.
In 2012, Google began to restructure its link building requirements and eventually cracked down to adjust the criteria for “natural links,” which forced the gaming industry to restructure much of its SEO strategy. These were then hit harder with the Google Penguin 2.0 update in 2013 which targeted links. Due to the stigma attached to the industry itself, many reputable sites often turned down gaming-related content which made linking itself more difficult.
One of the biggest strategies Absolute Digital Media will consider is implementing multiple devices. With smartphones and tablets starting to dominate the way people use the internet, the focus will be on this topic in the near future. Mobile-specific search strategies will also need to be implemented, and with Google’s move to mobile first indexing, the gaming industry will need to ensure it has a mobile site or app. responsive in order to cope with changes.
Targeting specific audience types and understanding the context of certain keywords will also be important for the gaming industry. The four main sub-verticals being casino, poker, bingo and betting in the UK word market – Keys, we might see this expand in the near future to larger sub-verticals depending on how people interact with their devices.
Absolute digital media will continue to monitor how Google evolves and updates, and how this may affect the gaming industry in particular.
Combining market expertise with creative and innovative methods, Absolute Digital Media offers fully integrated packages to help clients achieve the results they want locally, nationally and internationally. Absolute Digital Media is a full-service digital marketing agency, providing SEO, PPC, social media, web design, and more.
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