Abu Dhabi-based marketing agency Seo Souq achieves global recognition – Campaign Middle East

The UAE is one of the most innovative countries in the world and is now starting a new global trend with ROI based marketing.

Abu Dhabi-based Seo Souq was named one of the region’s top digital agencies by Clutch, a review and review platform for IT, marketing and sales service providers.

Seo Souq has won this prestigious title based on the 700% ROI service the company offers to MENA clients. The ROI-based marketing services offered by agencies like Seo Souq have created a paradigm shift in the industry.

Inc Magazine has recognized Clutch itself as one of the 500 fastest growing companies in the United States, and they believe this award to Seo Souq is recognition of the market sophistication achieved by the UAE in the advertising industry.

Most business experts know that marketing is a long-term, multi-contact process that results in sales growth over time and that marketing ROI is notoriously difficult to measure.

Seo Souq changed all that by creating a system where brand awareness is seen as a by-product of sales and not the other way around.

Kishore Dharmarajan

“After working in the digital industry for 15 years, I’ve realized that a small percentage of prospects in any market are willing to make a purchase, and if you can create marketing messages focused on that hyper segment. responsive market, it would be possible to generate a return on investment of 700% ”, says Kishore Dharmarajan, CEO of Seo Souq.

Research by Google’s consumer analytics team found that the way people decide what to buy is in the “messy middle” of the buying journey. As the internet has grown it has gone from being a price comparison tool to a comparison tool and the way people make decisions is messy – and it just gets more complicated.

Users unconsciously go through two modes of exploration and evaluation when making a purchase. They use a wide variety of online sources, such as search engines, social media, aggregators, and review websites to make a decision.

What ROI-based digital agencies have discovered is that highly targeted marketing messages that help hyper-responsive consumers make a quick decision will often lead to a faster buying cycle. Through constant testing, they have found that emotional triggers are often the key to achieving a 700% ROI on campaigns.

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