Brother UK confirms marketing agency appointments via The GO! Network
Brother UK has appointed both Delineo and Ice Blue Sky as partner agencies for demand generation and ABM support respectively.
Following the competitive pitch managed by The GO! Network, Delineo, part of stm_grp, will support the brand in its reinvigorated demand and lead generation strategy, with south-east agency Ice Blue Sky leading the ABM strategy with its UK audience.
After an initial search request from a single lead agency to support their UK marketing strategy, the strength of the agencies included in the pitch process led to a split in the project which allowed both agencies to realize their potential. .
On the nomination process, mike andersonHead of Marketing at Brother UK, said:
“Normally recruiting an agency is a long, tedious and tedious process, but the GO! team clearly got the brief right, hence the ease with which we recruited two new agencies.
the Rendez Vous
Delineo will act as lead agency partner for demand and lead generation, with the team driving broader digital campaigns in target markets for the brand’s key product offerings.
The appointment, Sam Rowlanddirector of strategy at Delineo and stm_group said,
“We are delighted to have been nominated by Brother UK after a lengthy pitch process against some of the most reputable agencies in the region. The opportunity for business growth is huge and we look forward to working with their team to develop the brand, proposition and campaigns. »
Ice Blue Sky will act as lead partner agency for all ABM activities in the brand’s UK market, with a focus on driving engagement with key targeted activity.
Upon starting to work with Brother, Charlotte Graham-Cumming, CEO of Ice Blue Sky, said:
“We are truly delighted to work with the fantastic team at Brother, and we look forward to helping them establish their ABM discipline – and creating many opportunities!”
On the dates, Mike said “Both agencies demonstrated real expertise in the marketing areas we seek to improve, and the chemistry between the teams was exceptional.”
Once the partnerships are confirmed, both teams will immediately start working.
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