Business and Marketing Career Paths Popular in the Region | News
Marketing is the area of the career development program with the most enrollments in local schools.
The Kentucky Department of Education career path data is broken down by program area and more specifically by pathway. Thirteen program areas encompass the offerings made available to students in the region.
These 12 program areas are Business, Government, STEM, Information Technology, Family and Consumer Sciences, Education and Training, Health Sciences, Law and Security. public, construction, agriculture, transportation, manufacturing and marketing.
Fifty-four courses in total are available to students in the region in the 12 categories.
KDE data shows the number of active registrations for each lane in a district. Although concentration and completion figures are available, important data is missing.
Only active registration numbers will be used here. Some of these numbers are missing, so the numbers will be approximate.
The data provided by KDE is for the 2020-21 school year. It is important to note that districts in the area have added offers to students since the end of last school year. However, registration data on these will not be available until next fall.
The area of the program with the courses taught in the largest number of districts is business with nine districts offering various courses. Marketing is the most registered area with 1,473 registrants in three tracks among seven districts. The area with the fewest registrants is Law and Public Safety with 76. Only one track in the area, Pre-Law Studies, is only offered in Ashland.
Program areas by registration with number of routes and districts offering a route in the area:
• Marketing – 1,473 enrolled in four fields among seven districts
• Agriculture – 1,371 registered in five sectors among six districts
• Health Sciences – 1,094 enrolled in seven tracks across six districts
• Family and consumer sciences – 1,091 enrolled in six streams across seven districts
• Businesses – 1,046 registered in three routes across nine districts
• Manufacturing – 512 registered in five courses across six districts
• Government – 507 registered in four lanes (all are branches of JROTC) among eight districts
• Construction – 486 registered in five courses among eight districts
• STEM – 397 enrolled in courses across eight districts
• Information Technology – 365 enrolled in five lanes across four districts
• Transport – 102 registered in a route between two districts
• Law and public safety – 76 registered in a lane in a district
• Education and training – registration numbers are not available for a lane in the only district in the region.
No more than three districts offer any of the nine STEM paths available, making it the field with the most options, but with fewer registrants than nine other fields. The nine STEM pathways are followed by seven in health sciences and six in family and consumer sciences. Five tracks are in each construction, information technology, manufacturing and agriculture. Marketing has four. The government has JROTC, which has four different tracks when divided by branch. Business has three paths. Law and public safety, transport, education and training each have their own way.
The 10 best courses with the most registrations:
- Administrative support (business) – 886 in eight districts
- Management entrepreneurship (marketing) – 821 in four districts
- Pre-nurses (health sciences) – 691 in eight districts
- Horticultural and phytosanitary systems (agriculture) – 609 in six districts
- Culinary and Food Services (Family and Consumer Sciences) – 476 in five districts
- E-commerce (marketing) – 462 in three districts
- Animal Sciences and Systems (Agriculture) – 365 in four districts
- Entry Level Welder (Manufacturing) – 332 in six districts
- Consumer and Family Sciences (Family and Consumer Sciences) – 329 in four districts
- ten. JROTC Army (government) – 317 in five districts
Ashland offers 18 courses in nine areas for a total registrations of 981. Ashland’s most popular course is Administrative Support with 221 registrants. The trade route is followed by culinary and food services and early childhood education with 118.
Ashland is the only local district to offer studies in automation engineering, pharmacy technology and pre-legal. The district is one of two that offer accounting, civil engineering, ECG technology and PLTW biomedical sciences.
Boyd County’s most popular course is the Pre-Nursing with a membership of 209. Culinary and Food Services come next with 195, followed by Management Entrepreneurship with 173, Horticultural Plant Science Systems with 128 and animal science systems 122. The district offers 20 courses in 11 areas. with a total enrollment of 1,446, which is the second highest number of registrations in all districts.
Boyd County is the only district to offer fashion and interior design, electrical and electronic engineering, digital design and game development and welding engineering services. It is the only district that offers the naval branch of the JROTC. Boyd is one of two districts that offer network administration, auto maintenance, and light repair technician and clinical medical assistance.
Carter County offers 26 district-wide lanes in 11 zones for a total enrollment of 2,103 district-wide. The district vocational and technical center offers nine courses in six areas with 394 registrants. The most popular is cyber engineering with 95 registrants. Mechanical engineering comes next with 92. East Carter offers nine tracks in six fields with 868 enrolled. West Carter enrolls students in 13 pathways in five fields with 841 enrolled.
The two most popular streams in each high school are managerial entrepreneurship – 289 in East and 197 in West – and horticulture and plant science systems – 128 in East and 162 in West. The third most popular in the East is e-commerce with 113. The third most populous in the West is Agricultural Power Structural Technical Systems with 99.
Carter County is the only one in the region to offer cyber engineering, the fundamentals of education and hospitality, tourism and recreation. Cyber Engineering is offered at the Tech Center, the other two are only offered at West Carter. It is one of the two neighborhoods in the area to be offered to the civilian designer.
Elliott County offers eight courses in eight fields with an enrollment of 449. The most popular is Administrative Support with 139 followed by Consumer and Family Sciences with 99. Elliott County is the only district to offer civil architecture and construction technology.
Fairview only offers marketing with a workforce of 146.
Greenup County’s most populous route is e-commerce with 316. Animal Science is second at 85 and JROTC is third at 78. Greenup is the only district in the area to offer the Marine Corps. subsidiary of JROTC. It is also one of two, along with Boyd, to offer an automotive service and light repair technician. It is also one of two with Russell to offer an industrial electrician assistant and the skilled trades construction electric track.
Lawrence County registered 956 people in 17 lanes in seven regions. The most popular is civil engineering with 131. Consumer and family services were second at 108 and accounting at 107. Lawrence joins Ashland as one of two districts in the region to offer accounting services , civil engineering and biomedical technician PLTW. Lawrence County is the only district to offer architectural engineering in construction, flight and aeronautics, and heavy equipment science.
Lewis County offers 16 lanes in eight fields with an enrollment of 843. The highest enrollments are pre-nurses with 23 and administrative support with 212. Lewis and Carter counties are the only two in the region to offer a civilian designer. Lewis is the only one to offer mechanical and financial design services.
Raceland-Worthington offers four courses in three areas with 249 registrants. The highest number of registrations is 114 in administrative support. The engineering design has a staff of 69 and is only offered locally in Raceland-Worthington.
Russell offers 13 courses in seven areas with 628 registrants. Russell’s most popular route is Allied Health with 123 registrants. Management entrepreneurship and architectural technology are tied for second at 100.
Russell is the only district to offer the Air Force branch of the JROTC in the region. It is also the only district to offer architectural technology and website development and administration. Russell is one of two districts in the region to offer Network Administration, Clinical Medical Assistance, Industrial Electrician Assistant, and Skilled Trades Construction Electrical.
The first five routes by number of districts:
- Administrative support (business) – eight districts
- Pre-nurses (health sciences) – eight districts
t3. Horticultural Planar Science Systems (Agriculture) – six districts
t3. Entry Level Welder (Manufacturing) – Six Districts
t5. Allied Health (health sciences) – five districts
t5. Skilled Trades Commercial Carpentry Lane (Construction) – Five Districts
t5. JROTC Army (government) – five districts
t5. Culinary and Food Services (Family and Consumer Sciences) – five districts