Castore names Leeds digital marketing agency Prolific North
Castore, the sportswear brand backed by Andy Murray, has named Modo25 to “drive global online growth”.
Modo25 will manage all of its digital channels, including SEO, PPC, shopping, paid social media and affiliates.
This will be supported by the Leeds agency’s artificial intelligence forecasting platform, BOSCO.
“We are really pleased to work with Castore. It’s a great brand with huge potential in terms of paid and organic media,” said Dan Akers, director of agency Modo25.
“We already have a large list of fashion clients, so Castore can rely on us to provide cutting edge best practice techniques and strategies to ensure success.”
Castore is a partner of sports clubs such as Rangers, Wolves, Newcastle United, USA Rugby, Saracens and McLaren.
“In times of continued growth, it is essential for us to work with partners who embody the same values as us. With a strong team and a wide range of services, Modo 25 fits perfectly with our Better Never Stops philosophy,” said Castore Marketing Director Jamie Bown.
Modo25 will also provide training and strategy sessions for the brand team, so they can manage the channels internally from their Manchester headquarters.