Digital media – IQ Channels http://iqchannels.com/ Mon, 06 Dec 2021 16:56:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 https://iqchannels.com/wp-content/uploads/2021/11/profile-140x136.png Digital media – IQ Channels http://iqchannels.com/ 32 32 Digital Media Outfit Buzzfeed will continue its plan to go public despite the SPAC route despite the poor response from investors https://iqchannels.com/digital-media-outfit-buzzfeed-will-continue-its-plan-to-go-public-despite-the-spac-route-despite-the-poor-response-from-investors/ Sun, 05 Dec 2021 14:50:31 +0000 https://iqchannels.com/digital-media-outfit-buzzfeed-will-continue-its-plan-to-go-public-despite-the-spac-route-despite-the-poor-response-from-investors/ US digital company BuzzFeed, which has gained a considerable share of the mind in recent years with younger audiences for its videos and cute cat lists, will go public on Monday December 6 despite lack of investor enthusiasm . BuzzFeed has chosen to go public through the SPAC (Special Purpose Acquisition Company) instead of the […]]]>

US digital company BuzzFeed, which has gained a considerable share of the mind in recent years with younger audiences for its videos and cute cat lists, will go public on Monday December 6 despite lack of investor enthusiasm .

BuzzFeed has chosen to go public through the SPAC (Special Purpose Acquisition Company) instead of the traditional conventional Initial Public Offering (IPO) method, as the former allows the listing process to take place. reduce up to 75%. The PSPC route also allows companies to share business model forecasts and future financial projections on finances that are generally prohibited in the traditional IPO process.

On Friday, December 3, BuzzFeed announced that it had completed a merger with 890 5th Avenue Partners, a special purpose acquisition company (SPAC), which would have raised $ 288 million earlier this year. In June of this year, 890 5th Avenue Partners announced its merger with Buzzfeed. However, the company only received $ 16 million from the PSPC deal as skeptical investors withdrew 94% of their funds.

Investors in a SPAC have the option of withdrawing their funds before that SPAC completes a merger. This protection is particularly valuable for those who invested in this SAVS before its merger objective was known.

Buzzfeed has, however, raised $ 150 million in debt financing as part of the deal. BuzzFeed has also agreed to buy Complex Networks, a joint venture between Hearst and Verizon that caters to Millennials and Gen Z audiences by delivering content on sports, clothing and fashion.

Buzzfeed is going public as it faces major internal dissent from its workforce over a wage settlement. Some of the company’s information service employees staged a 24-hour strike to protest the company failing to offer certain contract terms, including a base salary of $ 50,000, after nearly two years of negotiations.

Founded by Jonah Peretti in 2006, Buzzfeed initially focused on creating viral content centered around themes, videos, and chat lists. The media platform has attempted to expand its coverage by venturing into areas like political reporting, but with limited success.

In November 2020, Buzzfeed acquired the Huffington Post news site from Verizon, without disclosing the amount.

Buzzfeed has forecast its sales to exceed $ 1 billion in 2024. It has revenue of $ 421 million in 2020 and plans to close 2021 with revenue of $ 421 million.

According to Market watch, Buzzfeed’s revenue mix in 2019 included 41% from advertising, 11% from commerce and 48% from content, BuzzFeed said. He forecast a mix of 44% advertising, 31% commerce, and 25% content by 2024.

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Trump’s digital media firm says it has $ 1 billion in investors online https://iqchannels.com/trumps-digital-media-firm-says-it-has-1-billion-in-investors-online/ Sat, 04 Dec 2021 17:55:48 +0000 https://iqchannels.com/trumps-digital-media-firm-says-it-has-1-billion-in-investors-online/ Donald Trump’s new media company and his partner SPAC claim to have $ 1 billion in capital pledged by institutional investors. The funding will support its upcoming social media site, TRUTH Social, which is slated to launch in 2022. “America is ready for TRUTH Social, a platform that will not discriminate on the basis of […]]]>
  • Donald Trump’s new media company and his partner SPAC claim to have $ 1 billion in capital pledged by institutional investors.
  • The funding will support its upcoming social media site, TRUTH Social, which is slated to launch in 2022.
  • “America is ready for TRUTH Social, a platform that will not discriminate on the basis of political ideology,” Trump said in a statement.

We are really sorry! We encountered a system failure and were unable to take your email this time.

The future digital media platform of former President Donald Trump and his


After-sales service

partner says they have entered into subscription deals to raise about $ 1 billion from investors.

Trump Media & Technology Group Corp. (TMTG) and Digital World Acquisition Corp. (DWAC), a specialist acquisition company, announced on Saturday that the two companies have reached a deal to fund Trump’s new social media website, TRUTH Social. TMTG previously described the aspirations of the site and its accompanying app to serve as a “conservative media universe” with “unreacted content”.

The deal – which sources first told Reuters was underway earlier this week – will bring in estimated proceeds of $ 1.25 billion for TRUTH Social, according to a press release. While the identity of the investors remains unknown, the funding will function as “PIPE” investments, or private investments in public stocks.

Trump said in a statement on Saturday that the investment will put his company “in a stronger position to fight the tyranny of Big Tech.”

“$ 1 billion sends an important message to Big Techs that censorship and political discrimination must end,” Trump said in a statement. “America is ready for Social TRUTH, a platform that will not discriminate on the basis of political ideology.”

TMTG said in October that the site and accompanying app are expected to launch in early 2022, after an invite-only beta trial in November. However, CNBC reported on Wednesday that TRUTH Social may have missed its November deadline as the company has yet to make an official announcement of a beta rollout.

In a pitch deck for TRUTH Social, TMTG said it aims to “create a media powerhouse to compete with the liberal media consortium and fight against ‘Big Tech’ companies in Silicon Valley who have used their one-sided power to silence opposing voices in America. ”

Trump’s announcement of the platform came after the former president was permanently banned from several major social media sites for violating policy earlier this year, including Facebook, Twitter and YouTube.

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Industry Trends, Share, Size, Growth, Opportunities & Forecast – UK Parents Lounge https://iqchannels.com/industry-trends-share-size-growth-opportunities-forecast-uk-parents-lounge/ Fri, 03 Dec 2021 08:44:12 +0000 https://iqchannels.com/industry-trends-share-size-growth-opportunities-forecast-uk-parents-lounge/ According to the latest IMARC group report, titled “Digital Media Adapters (DMA) Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2020-2025”, The global digital media adapters (DMA) market reached a value of US $ 2.61 billion in 2020. Going forward, IMARC Group expects the market to grow at a CAGR of around 5% […]]]>

According to the latest IMARC group report, titled “Digital Media Adapters (DMA) Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2020-2025”, The global digital media adapters (DMA) market reached a value of US $ 2.61 billion in 2020. Going forward, IMARC Group expects the market to grow at a CAGR of around 5% during the period 2021-2026.

A digital media adapter (DMA) is an electronic gadget used to connect a computer to a home media system. It is used to facilitate the transfer of digital files and audio content to and from electronic and multimedia devices. Comprised of a processor, operating system, built-in Wi-Fi receiver, and High-Definition Multimedia Interface (HDMI) ports, these adapters are easy to use and require very little installation time. Also known as digital media receivers (DMRs), they can access videos, music, images and text media files while transferring them to home media audio or visual (AV) equipment. systems.

Global Digital Media Adapters (DMA) Market Trends:

The global market is mainly driven by the growing popularity of streaming services across the world. With the increase in disposable income of the masses and the increase in sales of high definition smart TVs, there has been an increasing demand for DMA to facilitate streaming and uninterrupted user experience. The increasing automation in many segments has led to the rapid expansion of smart city projects across the world. Smart homes use various electronic devices and gadgets, including DMAs, which are connected to the home network to communicate with each other. Coupled with the ongoing developments in wireless network infrastructure, this dramatically increases the adoption of DMAs. The market is further stimulated by the introduction of state-of-the-art product variants that offer improved audio transmission and minimal instances of sudden freeze frames. Many players are also investing heavily in the development of miniaturized, portable DMAs that can be mounted on televisions. For example, Google, LLC, a key multinational player, continually upgrades its marketed Chromecast product with enhanced 4K HDR support and enhanced capabilities. This, along with the growing consumer demand for a superior content viewing experience, is driving the growth of the market.

Request a free sample report: https://www.imarcgroup.com/digital-media-adaptor-market/requestsample

Global Digital Media Adapters (DMA) Market Analysis and Segmentation 2021-2026:

Competitive landscape:

The competitive landscape of the market has been studied in the report along with the detailed profiles of the major players operating in the market.

Apple Inc., Archos (Vingroup), Cisco Systems Inc., Google LLC (Alphabet Inc.), Netgear Inc., Roku Inc., Samsung Electronics Co. Ltd., Seagate Technology LLC, Western Digital Corporation and Zyxel Communications Corp.

The report has segmented the market on the basis of region, type, content, distribution channel, and application.

Breakdown by type:

  • Wired digital media adapters
  • Wireless digital media adapters

Breakdown by content:

Breakdown by distribution channel:

Breakdown by application:

  • Residential
  • Commercial
  • Others

Breakdown by region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

Ask the analyst for a customization and explore the full report with table of contents and list of figures: https://bit.ly/3jm2hTE

As the novel coronavirus (COVID-19) crisis takes over the world, we are constantly monitoring changes in the markets, as well as the industrial behaviors of consumers around the world and our estimates on the latest market trends and forecasts are made afterwards. examining the impact of this pandemic.

If you want the latest primary and secondary data (2021-2026) with cost module, business strategy, competitive landscape etc. Click request free sample report, the report will be emailed to you in PDF format within 24-48 hours after payment confirmation.

Related IMARC Group Reports:

Vegan cosmetics market; https://bit.ly/2Q66h16

Systems Integration Market: https://bit.ly/3getFez

Petroleum Coke Market: https://bit.ly/3dpU5Br

Tire Pressure Monitoring Systems Market: https://bit.ly/3eaPcv9

Bunker Fuel Market: https://bit.ly/3acfQSX

Fingerprint Sensor Market: https://bit.ly/3acfQSX

Deodorants Market: https://bit.ly/3uQLpd9

About Us:

The IMARC group is a leading market research company providing management strategies and market research worldwide. We partner with clients across industries and regions to identify their most exciting opportunities, address their most critical challenges and transform their businesses.

IMARC’s information products include key business, scientific, economic and technological developments for business leaders in pharmaceutical, industrial and high-tech organizations. Market forecasting and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and new processing methods are at the top of the market. business expertise.

Contact us:

IMARC Group
30 N Gould St Ste R
Sheridan, WY 82801 USA – Wyoming
Email: Sales@imarcgroup.com
Phone number: (D) +91 120 433 0800
Americas: – +1 631 791 1145 | Africa and Europe: – + 44-702-409-7331 | Asia: + 91-120-433-0800, + 91-120-433-0800

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Digital media producer – Cynopsis Media https://iqchannels.com/digital-media-producer-cynopsis-media/ Thu, 02 Dec 2021 13:32:31 +0000 https://iqchannels.com/digital-media-producer-cynopsis-media/ Litton Entertainment is looking for a full-time Digital Media Producer to join our digital team. This role includes social writing and publishing, asset coordination, ideation of social creative concepts, and management of content-related projects. Responsibilities Assist in the development and execution of the social and digital strategy for television programming for audience engagement Work closely […]]]>

Litton Entertainment is looking for a full-time Digital Media Producer to join our digital team. This role includes social writing and publishing, asset coordination, ideation of social creative concepts, and management of content-related projects.

Responsibilities

  • Assist in the development and execution of the social and digital strategy for television programming for audience engagement
  • Work closely with internal teams on all aspects of the development, implementation and management of content assets
  • Collaborate with cross-departmental stakeholders, external agencies and influencers to ensure successful promotional impact
  • Develop, support and deliver mobile social video projects first and graphic / image content
  • Download and optimize social video content using best practices including custom thumbnails, closed captions, tags, SEO oriented metadata and more
  • Engage social communities by responding to cultural and current events in a timely manner with compelling content to join trending conversations
  • Manage and update websites developed by Wix
  • Develop proposals, presentations and case studies
  • Research and stay up to date on all social media trends, platforms and providers; recommend improved processes, new technologies and platforms, where appropriate
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UTA Offers $ 200 Million IPO to Create Games and Digital Media Company https://iqchannels.com/uta-offers-200-million-ipo-to-create-games-and-digital-media-company/ Thu, 02 Dec 2021 08:00:00 +0000 https://iqchannels.com/uta-offers-200-million-ipo-to-create-games-and-digital-media-company/ Jeremy Zimmer of UTA has given up his 2020 salary Photo by Alex J. Berliner United Talent Agency has priced the initial public offering of its new acquisition company at $ 200 million with the aim of creating a new company focused on games, digital media and jobs in the creator economy . Led by […]]]>

Jeremy Zimmer of UTA has given up his 2020 salary

Photo by Alex J. Berliner

United Talent Agency has priced the initial public offering of its new acquisition company at $ 200 million with the aim of creating a new company focused on games, digital media and jobs in the creator economy .

Led by the former president of Nintendo Co., Ltd. Reggie Fils-Aimé, SPAC, UTA Acquisition Corp., began listing on Nasdaq under the symbol “UTAAU” on Thursday, December 2nd.

Fils-Aimé will assume the role of chairman alongside co-CEOs Clinton Foy, UTA’s general venture capital partner, and former Google executive Jamie Sharp. Ophir Lupu, head of video games at UTA, will be the president of SPAC.

UTA Acquisition brought together important names for the PSPC board of directors, including Nancy Tellem, former executive of CBS Entertainment and Microsoft, Alexis Ohanian, co-founder of Reddit, and Kathy Vrabeck, chief strategy officer of Beachbody Company and former director of Legendary Entertainment.

According to the company’s S-1 file with the SEC, it hopes to use the expertise of its sponsors, which include subsidiaries of UTA as well as financial advisory and investment banking firm Connaught Ltd., to find a suitable fusion partner.

“We intend to capitalize on the ability of our leadership team to identify, acquire and manage a business that can benefit from the one-sided operations, finance and investment available to members of our sponsor and our management team, especially in games, but also in related fields. areas in the broader landscape of digital media, the creative economy, entertainment and technology, ”says File S-1.

PSPC shares will sell for $ 10 each, with $ 20 million slated for the IPO. That said, the breadth of options the company is considering makes it less secure, even though it is led by a management team whose members have pedigrees in different industries. Among the risk factors detailed in Document S-1, UTA Acquisition indicates that since it has not yet chosen a “target company”, shareholders may not be entitled to the protections that United States laws on acquisition. securities generally offer.

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Digital Media Marketing: WIT Solution Predicts Rapid Growth Over Next Five Years https://iqchannels.com/digital-media-marketing-wit-solution-predicts-rapid-growth-over-next-five-years/ Sat, 27 Nov 2021 10:11:00 +0000 https://iqchannels.com/digital-media-marketing-wit-solution-predicts-rapid-growth-over-next-five-years/ AHMEDABAD, GUJARAT, INDIA, Nov 27, 2021 /EINPresswire.com/ – The demand for digital media marketing is expected to increase over the next five years, thanks to the increasing use of mobile devices and applications and exclusive situations developed by the Covid19 pandemic. Ahmedabad, Gujarat, India, November 27, 2021 – The digital media marketing landscape will undergo […]]]>

AHMEDABAD, GUJARAT, INDIA, Nov 27, 2021 /EINPresswire.com/ – The demand for digital media marketing is expected to increase over the next five years, thanks to the increasing use of mobile devices and applications and exclusive situations developed by the Covid19 pandemic.

Ahmedabad, Gujarat, India, November 27, 2021 – The digital media marketing landscape will undergo rapid change over the next five years for several reasons. The growth and penetration of mobile devices and applications, covid-19 has driven home shopping and increased reliance of businesses on IT products and services. Today, most brands prefer to acquire new customers through online means rather than offline. The trend will continue over the next five years and is expected to reach new highs.

In this scenario of trends accelerating the growth of online marketing, digital marketing agencies must prepare to keep pace. Speaking to the founder and head of digital marketing of the WIT solution, he said the digital marketing industry is uniquely prepared for the challenges. New additions to IT infrastructure and effective data security measures will fuel trends already developing.

The expected digital media marketing demand during the forecast period was determined by the researchers conducted with various solutions, agencies, end users and verticals in different geographies. Industries like telecommunications, healthcare, utilities, transport, hospitality and catering, food, etc. are already in digital marketing. The digital marketing industries are developing new techniques to be able to compete effectively with their competitors. On the other hand, traditional brands that thrive without digital marketing will adopt it to find new markets and customers.

Digital media marketing has grown dramatically over the past few years and will accelerate in the years to come. Cloud computing, artificial intelligence, big data, social media, etc. are expected to play a larger role during the forecast period. Therefore, every digital marketing solution must revamp its weapons to meet the demands of its industry in the new era.

About Us

WIT Solution is a full service digital marketing agency operating in Ahmedabad. As the best SEO company in Ahmedabad, WIT solution serves global businesses as well as SMEs in India with unmatched digital marketing campaigns. While our professional and experienced digital marketing experts use the latest technology to achieve this, we believe all of our clients are delighted with our expertise. We are fully engaged in the activities that help our clients make strategic business decisions and achieve sustainable growth in their industry.

Piyush Patel
WIT solution
+91 7698254555
info@witsolution.in
Visit us on social networks:
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Other

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Leverage digital media for sustained business growth – Experts at Lagos Digital Summit 2021 https://iqchannels.com/leverage-digital-media-for-sustained-business-growth-experts-at-lagos-digital-summit-2021/ Sat, 27 Nov 2021 00:00:36 +0000 https://iqchannels.com/leverage-digital-media-for-sustained-business-growth-experts-at-lagos-digital-summit-2021/ From left to right: Creative Director, Expoze Nigeria, Ademola Adetona; GMD, Rage Media, George Omoraro; Accounting consultant, Temitope Adetona; Adewale Akeem Adetona, Coordinator of the Lagos Digital Summit, at LDS 2021 The 2021 edition of the Lagos Digital Summit (LDS) highlighted the importance of digital media in the accelerated growth of individuals and brands. The […]]]>
From left to right: Creative Director, Expoze Nigeria, Ademola Adetona; GMD, Rage Media, George Omoraro; Accounting consultant, Temitope Adetona; Adewale Akeem Adetona, Coordinator of the Lagos Digital Summit, at LDS 2021

The 2021 edition of the Lagos Digital Summit (LDS) highlighted the importance of digital media in the accelerated growth of individuals and brands. The eponymous event took place on Friday, November 26, 2021 at The Zone Tech Park, Gbagada, Lagos.

Under the theme “Digital media as a tool for business growth”, the 5th edition of the Summit brought together speakers from different backgrounds to discuss the relevance of a digital strategy and the reasons why organizations can no longer give it a role. partial role.

Summit keynote speaker, Rage Media Group CEO George Omoraro, stressed in his speech that businesses and individuals should take full advantage of the digital space despite the obvious challenges. He said, “What sets you apart as a brand is the ability to filter through noise and always be heard. Everyone’s talking, but a brand still needs to say something distinctive that will grab attention.

“The content comes to life and tells a story, but we have to be careful enough to make sure we take over control of the story. Creating industry-specific content, using laser-targeted geo-targeting for advertisements, publishing consistently are reliable and tested models for success.

On the need for brands to differentiate themselves from their competitors. Omoraro noted: “Today’s consumer is always connected; we’re more interested in low friction and immediacy. We don’t want the stress of standing in line. The mindset of consumers in the digital space today is to have needs met quickly. Therefore, the brand’s job is to engage with them on this issue and deliver service to consumers the way they want to be served rather than taking a one-size-fits-all approach. This is the only way to obtain satisfaction and reference as a corollary. It shows why companies like Amazon, Uber, and others start their business as intermediaries providing convenience to the end user.

The event featured two panel sessions comprised of artists and members of the formal business community. The composition of the first panel had known faces such as Tolani “TolaniBaj” Shobajo; Debo “Monsieur Macaroni” Adebayo; Imoh Umoren; Naomi Mac; Collins Teke and moderated by Elsie Godwin.

Discussions covered a wide range of topics, including the registration of a brand name in the consciousness of the target audience. According to former Big Brother Nigeria roommate Tolani Baj, there is a wide range of techniques to achieve this and his was performed using one of them. “I began to integrate my name TolaniBaj into people’s consciousness by captioning all my messages. That way people already knew and predicted what my legend would be and that’s how I built the name into people’s minds before the fame, ”she noted.

On the question of the celebrity formula, respected filmmaker Umoren joked: “There are two parts to achieving fame. The first one, you only need to do something crazy without a lot of talent, while on the other hand, you can differentiate yourself for your skills. Both CKay and Kim Kardashian are popular but for different reasons.

Panelists were unanimous in saying that digital media is more than just social media, and choosing platforms to focus on based on your target market is a better strategy than trying to be everywhere at the same time. time.

According to Collins Teke, an on-air personality and voice-over artist, he was successful when he chose to focus on one channel (YouTube) because it attracted its audience more than others. For her part, Voice Nigeria singer and finalist Naomi Mac has advised content creators to be strategic, intentional, and have a structure to succeed in the digital space. Popular actor and activist Mr Macaroni argued that all Nigerians needed to harness the potential of the digital space was an enabling environment.

The second panel bringing together members of the business world did not depart from the previous one in terms of format and substance. Hosted by tech entrepreneur and TV host, Chukwuemeka Fred Agbata; Founder / CEO, Rolad Properties, Dotun Oloyede; Editor-in-Chief / Content Director, Pulse Nigeria, Ben Bassey; Co-founder, PennyTree, Ayo Ogunlowo; Vice President, Growth Marketing, Terragon Group, Oti Ukubeyinje and Editor-in-Chief, BusinessDay Weekender, Lehle Balde.

According to Bassey, the appeal of digital media lies in its ease of measurement. “One of the advantages of digital is that you can actually follow everything. If it works you can measure it and if it doesn’t you will see it too. The goal of most campaigns is conversion, and most platforms have analytics tools, ”he said.

For Ogunlowo, the impact of the digital space is felt in the number of opportunities it has created. According to him: “There are so many jobs today that people never knew they could build careers as an SEO specialist, UI / UX designer, social media influencer and the like. The universality and remoteness of these jobs lends itself to people doing multiple jobs with platforms such as Fiverr and Upwork.

Balde and Oloyede agreed that digital media allows businesses to reach audiences they might not otherwise have reached offline, and as brand perception is typically formulated online, it has become a part of it. extremely important marketing strategies these days.

The organizer of the Lagos Digital Summit and Managing Partner of Mustardels Media, Adetona Adewale Akeem aka iSlimfit, reiterated in her welcome speech that the event was born out of the desire to create a platform for learning, networking and collaboration between enthusiasts and practitioners of digital media in Nigeria and promised that it would continue to grow bigger year by year.

Expoze Nigeria Creative Director Ademola Adetona in his closing remarks thanked the sponsors and speakers for their contribution and engaging speech which helped to magnify the LDS cause in the best possible way.

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Digital media agency offers redesign of California cybersecurity firm’s website https://iqchannels.com/digital-media-agency-offers-redesign-of-california-cybersecurity-firms-website/ Tue, 23 Nov 2021 16:00:00 +0000 https://iqchannels.com/digital-media-agency-offers-redesign-of-california-cybersecurity-firms-website/ Presentation of the DRPSEC brand image and website DRPSEC, an IT and cybersecurity company in Fullerton, Calif., Is getting a newer, fresher look from a proven digital marketing company. FULLERTON, CALIFORNIA, USA, November 23, 2021 /EINPresswire.com/ – Information technology was in dire need of a brand overhaul. Specifically, DRPSEC recognized that its website needed a […]]]>

Presentation of the DRPSEC brand image and website

DRPSEC, an IT and cybersecurity company in Fullerton, Calif., Is getting a newer, fresher look from a proven digital marketing company.

FULLERTON, CALIFORNIA, USA, November 23, 2021 /EINPresswire.com/ – Information technology was in dire need of a brand overhaul. Specifically, DRPSEC recognized that its website needed a lot of tune-up. The company was able to understand its shortcomings and eventually contacted Sprinkles Media, a digital media agency based in Riverside, California. After a digital marketing consultation, as well as an overall brand growth strategy, the DRPSEC brand now has a new lease of life.

Sprinkle media, build websites and transform content

With the redesign of the custom website, courtesy of the branding experts at Sprinkles Media, DRPSEC content is now more relevant than ever. And no complicated coding was involved; the design team designed the new DRPSEC site using Webflow. This software allows the creation of quality websites easily. And Webflow is exactly what the DRPSEC brand needed for effective online growth.

Blake Melcher and John Willenbring, the founders of DRPSEC, are very experienced IT experts who have a lot to say about the digital media agency.

Willenbring says: “Sprinkles Media just knows what they’re doing, inside and out. We were extremely impressed with the team’s digital marketing strategies throughout their collaboration. We couldn’t have redesigned our content without their help.

Likewise, Blake Melcher says, “Sprinkles [Media] always impresses me. Sprinkles Media is one of the few companies at the top of my list of companies that continually impress me time and time again. Their ingenious digital marketing strategies have given DRPSEC a head start in the industry.

But how did this Riverside digital media agency turn the outdated DRPSEC website into something that gives the IT and cybersecurity business that much-needed edge? Earning the praise of computer experts is no small feat.

Simply put, Sprinkles Media has helped the IT and cybersecurity company emerge from the obscurity of marketing by engaging in comprehensive branding and SEO campaigns.

The Redesign Process, Blackbird, and How to Protect Your Business

DRPSEC’s goal as a cybersecurity company is to help businesses of all sizes protect their computer servers. Hacking is a big problem for any business, regardless of its size. With this in mind, DRPSEC needed a way to communicate its values ​​without sacrificing its results.

Once Sprinkles Media and DRPSEC came up with a comprehensive plan covering all of the brand’s basics, the web design team got to work. People respond positively to an aesthetic website, and the Sprinkles Media team has kept this in mind every step of the way in the branding process.

And every step of the way, the Sprinkles Media team stayed in constant contact with Melcher and Willenbring of DRPSEC, ensuring that the IT company had the final say when it came to making important design decisions.

A huge draw for the cybersecurity company is their signature program, Blackbird. It acts as a “honeypot” for malicious hackers, providing them with spoofed decoy data to prevent them from attacking your sensitive servers.

This program, one of DRPSEC’s main calling cards, had an unwelcoming web page in the past. And for DRPSEC, it was a disaster when it came to establishing an authoritative presence in the online IT and cybersecurity space.

With the complete overhaul, businesses that need this unique service can put the jargon aside and fully understand the ins and outs of how DRPSEC helps its customers.

Small business owner John Miller said this about DRPSEC and Blackbird’s positive effect on its IT department:

“During our fourth month with DRPSEC, our Blackbird exploded in the middle of the night, alarming us of a possible cyberattack. Fortunately, they were able to catch the malware before it could do any harm. I highly recommend taking a Blackbird! “

Best results with SEO best practices

To say that it is difficult to be relevant in the field of information technology is a massive understatement. Even large companies struggle to maintain a good brand presence. But, with dedicated SEO initiatives, DRPSEC is quickly seeing returns on its investment.

A glance at the new site proves the redesign was worth it. Previously, the web copy of DRPSEC, while relevant to the field in which they specialize, was dull and dry. Barely anything to attract potential customers and inspire customers to take action.

A surefire way for Sprinkles Media to change the DNA of the site has been to overhaul messaging which has greatly helped DRPSEC get rid of generic and dry web copy and blog content. With the fields of IT and cybersecurity, it can be easy for the uninitiated to be sidelined by some of the terminology and jargon.

Using a tone that encourages action and being open and warm, individuals and businesses looking for cybersecurity specialists in Southern California now have someone to identify with.

This new improved web copy was due in part to the SEO team at Sprinkles Media. Sprinkles Media asked the DRPSEC content team to help revamp the blog posts in particular. By engaging in detailed keyword research, the SEO team was able to identify the most important keywords for DRPSEC to use in their blog copy.

And SEO efforts were more than plugging in the right keywords throughout a blog post; DRPSEC’s content team also provides up-to-date and relevant content that IT industry initiatives and experts can understand and appreciate.

And in that vein, Sprinkles Media’s SEO team, with help from the founders of DRPSEC, established a clear voice and brand tone with the company. As any digital marketer knows, setting a clear brand voice and tone essentially moves all of your content online.

This is how a brand communicates with its target audience. DRPSEC’s newer and more consistent tone is aimed at helping any business protect their IT department with enhanced cybersecurity services and programs.

Who is Sprinkles Media?

Founded by digital marketing experts Tyler Eisenhart and Jess Park, Sprinkles Media has years of experience to add to their digital marketing resume.

Park draws his experience from years of paid social media advertising, specializing in strategizing for small and medium businesses. And she has a special touch when it comes to e-commerce businesses.

Eisenhart, who majored in economics at the prestigious Pace University in New York, comes from a paid search engine focused on advertising for large multi-site companies and subscription companies.

2021 has been a pivotal year for the burgeoning digital media agency. After being dissatisfied with their two respective digital marketing agencies, they were determined to eliminate the straw, essentially any marketing methods they found counterintuitive, and decided to do things their own way. They launched their business in January 2021 and quickly recovered.

In addition to helping clients achieve unprecedented brand growth and continued profitability and prosperity, Sprinkles Media offers anyone interested in digital marketing a resource to explore. Sprinkles Media’s aptly named confectionery blog page has countless examples of specific marketing trends, topical advertising tips, and more.

Whether you’re looking for the basics of Black Friday advertising or the ins and outs of social media marketing, the confectionery offers anyone curious about signing up with Sprinkles Media the chance to get a glimpse under the hood.

And just a click away from the company’s blog are all the different services it offers to potential clients. But what is the process that Sprinkles Media uses to help businesses large and small?

Using Sprinkles Media to Transform Brands

Having experienced poor digital marketing strategies in their previous two roles, Park and Eisenhart are dedicated to helping their clients. These past experiences have made their business acumen and customer service impeccable.

After having organized a meeting with Park and Eisenhart, the founders of DRPSEC were able to identify the various weak points of their brand. For example, the lack of web copy and robust blog to promote their business. Sprinkles Media helps clients identify weaknesses in existing business models, developing a well-documented and tested digital marketing strategy aimed at success.

With Park and Eisenhart at the helm of the California-based digital media agency, it’s no surprise that an IT and cybersecurity company like DRPSEC benefits from Sprinkles Media’s various digital marketing solutions.

But DRPSEC is not alone in feeling the fantastic benefits of working with Sprinkles Media. The digital media agency has clients spanning multiple industries, both local and national.

Whether you’re a medical practice in the Mid Atlantic or a clothing manufacturer in the heart of downtown Los Angeles, Sprinkles Media will put together a comprehensive plan to help your brand grow both online and offline.

Learn more about Sprinkles Media
Sprinkles Media is a digital marketing startup launched in January 2021. Sprinkles Media offers a comprehensive and holistic marketing approach, covering all aspects of digital marketing.

Whether you’re looking for a more comprehensive digital marketing strategy to boost your business or want to grow your brand through search engine optimization, Sprinkles Media has a plan for you.

For more information on Sprinkles Media, visit the official website.

Tyler Eisenhart
Media sprinkles
+1 4434728802
write us here

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Mixed Route Juice Wins Social & Digital Media Mandate for Pacific Mall, Marketing & Advertising News, ET BrandEquity https://iqchannels.com/mixed-route-juice-wins-social-digital-media-mandate-for-pacific-mall-marketing-advertising-news-et-brandequity/ Mon, 01 Nov 2021 07:00:00 +0000 https://iqchannels.com/mixed-route-juice-wins-social-digital-media-mandate-for-pacific-mall-marketing-advertising-news-et-brandequity/ Mixed Route Juice (MRJ) recently won the social and digital media mandate for Pacific Mall, Netaji Subhash Place (NSP). Obtaining the mandate is the result of a multi-agency argument. With this victory, the agency will handle all creatives, social media and influencers in addition to being responsible for all other media tasks for the brand. […]]]>
Mixed Route Juice (MRJ) recently won the social and digital media mandate for Pacific Mall, Netaji Subhash Place (NSP).

Obtaining the mandate is the result of a multi-agency argument. With this victory, the agency will handle all creatives, social media and influencers in addition to being responsible for all other media tasks for the brand. The services will be performed from the agency’s office in New Delhi.

Vinay Kumar Anand, Chief Creative Officer at MRJ, said: “The retail industry has seen a change after the pandemic and our experience of how it has evolved over the years is a win-win for us. and for the brand. Our experience in the retail industry has been quite extensive all this time. So, this addition to the portfolio gives us another opportunity to explore and spread the right message to mine TG with the right feeling. In terms of tenure, we are extremely excited to work together with one of the best shopping malls in NSP Pitampura and Delhi NCR. We aim to run the most creative, disruptive, and fluid campaigns for the brand. “

Vikrant Yadav, Central Manager, Pacific Mall NSP – Pitampura said: “We are delighted to assign our social and digital media mandate to the most dynamic and creative agency like Mixed Route Juice. We have always liked their strategic and creative approach to campaigns in the past. We look forward to innovative and disruptive campaigns for our Pacific Mall brand.

The account was won following a multi-agency pitch …

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Digital media and events specialist https://iqchannels.com/digital-media-and-events-specialist/ Fri, 29 Oct 2021 07:00:00 +0000 https://iqchannels.com/digital-media-and-events-specialist/ Delta Consulting Group is an international consulting firm made up of multidisciplinary professionals in engineering, accounting, economics, finance, construction, program management and litigation support. Services include delay analysis, quantification of damage, loss of productivity, project controls, construction audits, planning, budget analysis and expert witness services, among others, on litigation and multi-faceted arbitrations around the world. […]]]>

Delta Consulting Group is an international consulting firm made up of multidisciplinary professionals in engineering, accounting, economics, finance, construction, program management and litigation support. Services include delay analysis, quantification of damage, loss of productivity, project controls, construction audits, planning, budget analysis and expert witness services, among others, on litigation and multi-faceted arbitrations around the world.

Overview:
This position is eligible for in-person, hybrid or remote work. If hybrid / remote, there will be occasional trips to the head office in Woodbridge, VA.

Responsibilities:
• Lead efforts to continue to build and enrich the Delta brand
• Coordinate, create and improve the company’s presence in digital media in the United States and internationally
• Responsible for curating, planning and managing the logistics and digital media aspects involved in trade shows attended by Delta employees, as well as seminars, webinars, internal events, retreats, etc.
Digital media
• Identify opportunities and create and validate content for digital media, email blasters, website, LinkedIn posts, etc. by Delta
• Oversee Delta’s website, including creating new content and managing all additions and changes. Improve Delta’s web presence by continuously improving your website SEO
• Evaluate digital marketing opportunities that would be suitable for Delta to increase the effectiveness of the company’s brand (eg, article placement, webinars, posts on LinkedIn and Facebook, among others.)
• Help plan and manage proactive recruiting marketing, including using LinkedIn as a tool for the recruiting team
• Monitor user analytics and data to help the business make informed choices, improve digital strategy and formulate new initiatives
• Design and create content for press releases, media presentations, internal newsletters, price quotes, various advertisements, etc.
• Maintain guidelines and best practices for digital media publications
Trade fairs and events
• Develop program strategies, including target audiences, topics, speakers, format and co-sponsorships that will resonate with clients, employees and / or other participants
• Create marketing materials, other promotional materials, invitations, presentation materials, online advertising, etc.
• Liaise with Delta’s administrative and IT services regarding catering, facilities, logistics, gifts, exhibition stand, etc.
• Examine contracts and event proposals
• Conduct research on properties, conferences and speaking opportunities
• Maintain event calendars and status reports; provide regular updates to conference attendees and to marketing and administrative teams
• Other duties include working well in a fast paced environment and having the ability to multitask and complete under tight deadlines. Must be flexible and willing to work with individuals at all levels

Qualifications:
• Associates, Bachelor or Master in Communication, Marketing, Business or a similar degree
• 2 to 5 years of experience in communication and digital marketing. Marketing of professional services an asset
• Perfect command of the MS Office version 365 or 2016 suite (especially Word, PowerPoint)
• Proficiency in WordPress (or similar CMS), Google Analytics, knowledge of HTML / CSS / JavaScript, SEO optimization
• Adobe Creative Cloud (eg Photoshop, In-Design, etc.)
• Experience in email and database marketing (MailChimp, Robly, ConstantContact, etc.)
• Effective verbal communication and writing skills (eg proofreading, spelling, grammar and punctuation.)
• Team spirit and a positive attitude are essential. Must be able to interact effectively with people at all levels of the business, both in person and virtually
• Other requirements include demonstrated initiative, the ability to exercise independent, friendly and open judgment, with a customer service orientation.

Compensation:
Salary commensurate with education and experience (range $ 60,000 to $ 80,000).
For more information: https://www.delta-cgi.com.

To apply:
Send your CV to: hr@delta-cgi.com.

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