Marketing Communication Icon a fast-growing Greater Cincinnati-based omnichannel commerce agency, announces the acquisition of Toledo-based e-commerce agency Spaceshop, adding certified expertise from Amazon, Shopify and Adobe Commerce to Icon’s services.

“Since we opened our doors 25 years ago, we’ve been helping brands excel in the lower to middle parts of the purchase funnel by converting buyers into buyers,” said Shawn Murdock, Founder and CEO of ‘Icon. “Our agency’s growth strategy is to align with clients’ long-term goals by investing heavily in commerce expertise and technology that enhances our ability to influence omnichannel shoppers. As consumers’ buying journeys become increasingly complex, the acquisition of Spaceshop allows us to better navigate these complexities by becoming the go-to Midwest-based commerce agency.

The deal, finalized in April, provides Icon with additional web development and market channel capabilities, while strengthening internal strategy, creative, content, digital media and project management capability.

“Spaceshop offers clients the attention of a small agency, the agility of a production studio, and the innovation of a technology platform,” said Josh Baltzell, co-founder of Spaceshop and senior director of Icon technology. “Joining the incredibly talented team at Icon will allow us to do this on a much larger scale. retail, social media and beyond.

Co-founders Brandy Alexander-Wimberly and Baltzell will remain with the company and join Icon’s leadership team. Alexander-Wimberly will lead Icon’s e-commerce strategy and Baltzell will lead the web development practice for the agency.

“This is a unique time for the agency world – many small agencies are being swallowed up by large holding companies with lots of investment capital,” Alexander-Wimberly said. “Shawn and his team are dedicated to building a great independent agency in a way that honors the skills and core values ​​of the teams involved. We are excited to be a part of this future growth.

Currently, Icon has over 100 team members. In addition to the acquisition, the agency plans to add several new employees in the coming months to accommodate the anticipated growth of the Ohio and Kentucky teams.

This is the second of several planned acquisitions to accelerate Icon’s growth and capabilities. In November 2020, Icon acquired Seattle-based agency Marketplace Clicks. Earlier in 2020, the agency moved from a 6,000 square foot space in Fort. Mitchell in a restored 26,000 square foot warehouse in Covington. to accommodate an increase in staff.

“We’re just getting started,” Murdock said. “As Icon continues to grow and evolve, we will have more exciting news to share later this summer. Our goal is to provide a one-stop-shop for Fortune 1000 brands dedicated to accelerating their path to the future of trade.

Icon is one of the fastest growing marketing and advertising agencies in the Greater Cincinnati area and the state of Kentucky. Icon has served customers nationwide, including Tempur-Pedic, The Gorilla Glue Company, and Deckorators. The organization specializes in growing brands and their sales across retail, e-commerce and DTC channels. It is one of the largest independent omnichannel marketing and advertising agencies in the Midwest.

This article was originally published on NisonCo and appears here with permission.

In the age of digital marketing, it seems like influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have stood the test of time? The answer is yes – there are quite a few “old school” marketing moves that still pack a punch. Let’s look at six proven marketing tactics you should still consider using in the modern age.

1. Networking and relationship building

Networking online or in person is just as important these days as it was in the past. Strong networking skills are essential for any marketing professional or business owner. Successful networking generates referrals and leads, encourages regular customer retention, and helps build a positive reputation among peers and customers.

Attending conferences in your area is a great way for you to meet others in your industry and connect with local businesses and customers who are geographically close. Attending national networking events or conferences can also help you expand your network across the country and meet potential clients and professionals who do similar work and who may be able to partner with your business. or your brand to form a mutually beneficial relationship.

2. Real Facetime with your audience

No, we’re not talking about FaceTime with screens. Investing in real time with your audience or customers is always a necessary part of doing business and can be very beneficial for your relationship with your customers, collaborators and partners. You will develop stronger circular regional relationships by also organizing opportunities for interaction, which in turn will help build more resilient local economies.

When you spend one-on-one time with customers or business partners, you are able to pick up on things that are often missing in emails or audio calls, such as facial expressions, body language, and other social queues that can be overlooked. written text or audio interactions only. This can help build trust and deepen relationships, which can lead to successful business opportunities.

3. Offer gifts and/or discounts

People love free stuff. It’s that simple. This is a marketing tactic that won’t be retired any time soon, as it has proven effective time and time again. Freebies and discounts allow your target audience to interact with your brand or business and more actively engage with your services and content or sample your products.

It also offers a great opportunity for free advertising. When you run a contest or free giveaway, you can ask participants to repost the contest on their social media accounts, follow your brand account, and tag others to spread the news, which extends your reach and engage your target audience in a fun way. Everyone wins.

The USPS has created a guide called “Always Relevant: An Overview of How Millennials Respond to Direct Mail” (PDF) to help businesses understand why millennials respond to mail and how to create engaging mail.

4. Direct mail lives!

If you think paper mail is dead, you’re wrong. Turns out everyone really Is love mail. Direct mail is still a great way to reach out with the right goal in mind, even for younger generations. There are several advantages to using direct mail. Direct mail campaigns offer a high return on investment (ROI), even higher than paid advertising campaigns.

It is possible to reach your target audience with the right information at the right time. Direct mail campaigns can work alone or in conjunction with a digital marketing campaign, for example by integrating online sales or QR codes, and it is very easy to follow their progress.

5. Radio advertising

Audio is making a comeback, so don’t sleep on it! Hear what NisonCo Founder and CEO Evan Nison had to say about the benefits of radio advertising in Forbes:

The resurgence of radio advertising has become increasingly apparent. Podcasts and streaming audio ads on the web can reach national and global platforms. Radio ads can be used to target very specific local regions and various audience segments.

For those with a physical business location in particular, radio advertising is the fun and affordable go-to option for hyper-localized advertising. For those looking to improve their search capability in the technological age, consider optimizing your local SEO performance.

6. Testimonials and reviews

People are generally more attentive to the tactics used to get them to buy things or engage with a brand. Testimonials bring both credibility and accountability to brands and businesses because customers are naturally more likely to trust reviews from other consumers. Creating space for testimonials and reviews allows customers to leave positive feedback or draw attention to issues that can then be addressed to help improve the brand or business. In addition to these benefits, bringing them into the modern age by spending time responding to social media sites and bad reviews will help with your local SEO strategy so your site ranks higher on search results pages. search engines.

Conclusion caveat: it’s a modern world

It is imperative to examine the past for the lessons it has to offer our present, with the caveat that the world we live in exists today in the here and now. Every marketing strategy – old and new – has strengths and weaknesses when placed in different applications and contexts. If your brand isn’t sure what mix of old-school and digital marketing strategies to use, contact our team of PR, SEO and content writing specialists today to start building a comprehensive plan. .

DALLAS (PRWEB)
07 April 2022

Centerbase, the leading provider of cloud-based legal technology for midsize law firms, has acquired Legalfit, the first web marketing platform and content management system (CMS) purpose-built for law firms.

“When we saw Legalfit’s dedicated legal CMS and admissions capabilities, we knew we had to integrate them into the Centerbase product family. This is a huge step forward in our mission to drive the growth of law firms. With Legalfit, we are able to provide our clients with a robust and scalable website CMS on top of the practice management and billing suite we already offer, providing true end-to-end cycle visibility. customer life,” said John Forbes, founder and CEO of Centerbase.

“It adds immense value to our clients to unite these products and give law firms the first client relationship management (CRM) tool that tracks the complete client lifecycle, allowing them to not only improve operational efficiency, but also generate more business. »

Founded in 2015 by Robert Zhou, Legalfit believes that with enough data, analytics, and automation, law firms are able to take the guesswork out of marketing decisions. Legalfit develops highly intuitive websites and marketing solutions to optimize law firms’ brand and business objectives through unparalleled SEO performance and industry-leading Google scores. With the company’s strengthened platform, Legalfit is excited to expand its services to mid-sized law firms with Centerbase.

“Combining best-in-class websites with practice management software opens up a unique opportunity to deepen product integration and accelerate innovation to help law firms grow faster,” said Robert Zhou, founder and owner of Legalfit.

This acquisition comes at a time of accelerated growth for Centerbase. Next to a growth capital investment from Mainsail Partners in 2021 and on continued momentum since the start of the year, Centerbase has invested heavily in its core product while exploring practice area specific features and integrations.

The announcement also follows Centerbase’s announcement acquisition of family law software. Since family law firms tend to have the most paper-heavy admissions process, Legalfit’s software will allow family law clients to complete admissions forms and provide access to the client portal directly on their firm’s websites.

“No one else in the market can deliver a customer experience like this. It will be exciting to watch our customers run their businesses in ways they never dreamed of before. And the growth they will experience in return will be exponential,” Forbes said.

About Centerbase

Centerbase is a cloud-based legal operations platform that enables midsize law firms to run their practice with confidence. It is a highly scalable and configurable system that frees legal teams from manual work by automating routine tasks and connecting them into a single collaborative workspace. Boasting a comprehensive feature set of billing, accounting, and practice management tools, along with the ability to offer comprehensive data migrations, Centerbase has become the go-to solution for large law firms. mean. For more visit centerbase.com.

About LegalFit

Legalfit is the premier web marketing platform that builds high-performance websites with cutting-edge designs to generate practice-specific leads. Easy-to-use content management and design tools allow law firms to take control of their brand story. The Legalfit Dashboard provides valuable data in an actionable way, so law firms can understand where their marketing is currently and what their next strategic step is in the digital marketing space to align with their business goals. . Learn more at legalfit.com.

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Williams-Sonoma, Inc. (WSM Quick QuoteWSM – Free Report) has seen strong demand recently, thanks to a resilient housing market, an intense focus on the e-commerce platform as well as marketing and digitization moves. Additionally, product innovation, retailer transformation and a strong liquidity position are helping this multi-channel specialty retailer increase value for its investors.

So far this year, shares of WSM have outperformed the industry of Zacks Retail – Home Furnishings. Impressively, the company has outstripped other industry players like HR (Quick HR quoteHR – free report), Tempur Sealy International, Inc. (TPX Quick QuoteTPX – free report) and The Lovesac company (LOVE Quick QuoteLOVE – Free report) within the same time frame. Price performance has been supported by a strong history of earnings surprises, having topped the Zacks consensus estimate for the past 17 quarters. Earnings estimates for fiscal 2022 have risen 8.4% in the past 30 days.

Although the company noted that it has experienced both short-term and long-term delays due to global supply issues, macro trends are encouraging.

Image source: Zacks Investment Research

Let’s dig deeper into the factors that solidify its Zacks No. 1 (Strong Buy) rank. You can see the full list of today’s Zacks #1 Rank stocks here.

E-commerce platform drives growth: Williams-Sonoma has a history of generating market share gains, supported by strong e-commerce websites, direct mail catalogs and retail stores, and shipping charges received for delivering goods . The company is generating strong revenue from the e-commerce channel as it focuses on redesigning mobile sites to progressive web application technology, streamlining the checkout process and implementing the next generation of machine learning, on-site research as well as personalization. experience.

The company’s return on invested capital was 57.9% for fiscal 2021, compared to 22.4% last year. In addition, WSM now expects revenue acceleration to $10 billion over the long term (by FY2024). It remains on track to invest nearly $350 million in the business in fiscal 2022.

Product innovation, marketing and digitalization: Williams-Sonoma is a very customer-centric company and focuses on improving the customer experience through technology innovation as well as operational improvement. Additionally, continuous innovation in technology and new products helps it improve customer engagement.

The company’s initiatives in e-commerce and real estate optimization strategies were behind its shift in channel line-up. Williams-Sonoma had acquired new customers in digital channels throughout fiscal 2021. The digital-first channel strategy will drive profitable market share gains, accelerating its path to $10 billion in revenue and an increase in operating margin by fiscal year 2024.

It also reworked the marketing strategy, placing more emphasis on targeted digital marketing and investing in store remodeling. In digital advertising, the company is moving from catalog mailing to higher-impact digital channels to drive short-term ROI, long-term gains and customer growth. Higher digital marketing leads to more customers. Its newest division, Williams-Sonoma Inc. Business-to-Business, has made significant progress.

Improve shareholder value: Williams-Sonoma has strong liquidity to navigate the current environment which is impacted by the COVID-19 outbreak. The company ended fiscal 2021 with strong liquidity, including $850.3 million in cash and cash equivalents and operating cash flow of over $1.37 billion, with zero debt. This allowed Williams-Sonoma to announce an additional quarterly dividend increase of 10%. In addition, its board of directors approved a new $1.5 billion share buyback authorization.

The company’s return on equity is currently 73.4%. This compares favorably to the industry’s 30.7%.

A brief overview of the actions mentioned above

The expected growth rate of HR earnings for fiscal 2022 is 2.8%. The Zacks consensus estimate for fiscal 2022 earnings has improved 0.5% over the past seven days.

The company has exceeded earnings estimates in each of the past four quarters, averaging 14.2%. HR stocks have lost 34.4% since the start of the year.

Tempur Sealy’s earnings have exceeded analysts’ expectations in three of the past four quarters, averaging 13.1% surprise.

TPX earnings estimates have been flat for 2021 and 2022 over the past 60 days. TPX shares are down 36.8% year-to-date.

Lovesac’s earnings surprise over the past four quarters averaged 245.9%.

Over the past 60 days, Lovesac’s earnings estimates have remained flat for fiscal year 2023 (ending January 2023). Shares of LOVE have lost 33.2% since the start of the year.

Approved Senior Network Marketing, a home care marketing agency serving the United States and Canada since 2008, recently completed a project for a client, which it says is an exemplary showcase of its home care website design skills and strategies.

The marketing agency created a website for Canaan Home Care, a longtime home care agency with offices throughout Southern California. The newly designed Canaan Home Care website contains a detailed explanation of all the services it provides, some highlights that differentiate Canaan Home Care from other competing home care agencies, the values ​​of the agency and its mission to provide compassionate care, contact information for its many offices in Southern California, a resource section that lists frequently asked questions and national and regional partners of the home care agency, a news section that contains articles on a number of topics of interest to patients, a chat function that allows customers to contact the home care agency from the website itself, and a careers section for potential employees to apply to home care agency. All of the aforementioned features have been integrated into the website while maintaining a clean and attractive design that loads quickly and is responsive on all types of devices.

A spokesperson for Approved Senior Marketing speaks of the experience of working with Canaan Home Care as a client saying, “Canaan Home Care is a mission-driven organization that strives to provide the best possible care at affordable rates. affordable. We admire the values ​​of the organization and wanted to help their cause to help them grow and succeed in their noble endeavour. The challenge when designing the website was to convey all the essential information such as the list of services offered, contact details, values ​​and mission statement as efficiently as possible. The home care agency offers a wide range of specialty care services such as 24 hour care, neurological care, memory care, respite care, cancer care, cardiovascular care, palliative care and postoperative care, all of which must be carefully explained to patients who land on the site. Patients want to know exactly what Canaan Home Care can do for them, and as web designers, our job is to provide that information in the fastest and easiest way possible. We used our home care website development expertise at Approved Senior Network to create a website that meets and exceeds all of these requirements to create a web presence for home care agency that will provide many benefits for years to come.

The spokesperson then talks about the marketing agency’s website design process saying, “Approved Senior Network uses WordPress to build all of its clients’ websites as it offers custom themes, flexibility for scaling needs, many add-ons for specialized functionality and an unprecedented user. -friendliness. We have a roster of developers, designers, and content writers, who will all work together to handle every aspect of the website building process. The end product will be impeccably constructed, attractively designed, and packed with laser-targeted SEO-rich content that will attract the right kind of clients to a home care agency. The results we get are ahead of what our competitors can handle. A website really should be viewed as an investment because many people in your target demographic are going to judge your business by the quality of your website. So make sure it looks professional and presents your business in the best possible light. If you are a home care agency in the United States or Canada looking to redesign or create a brand new website, Contact us today and take your home care agency to the next level. »

The Approved Senior Network Marketing suite of services includes professionally designed websites for senior care businesses, search engine optimized (SEO) content, full-time technical support teams, responsive designs mobile-ready, fully tested websites on Internet Explorer, Chrome and Firefox, fully tested websites on desktop and mobile, websites optimized for speed and fast loading times, 24/7/365 monitoring with superior uptime 99.9% blogging and content writing, personalized monthly newsletters for clients and their families, client referral forms, job boards and career pages, recruitment programs, social analytics and metrics reports, professionally managed social media, reputation management, prospecting programs, meeting ADA accessibility requirements, discussion of elderly care, etc.

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For more information about Approved Senior Network Marketing, contact the company here:

Certified Senior Network Marketing
Valerie Van Booven
3144954376
[email protected]
Certified Senior Network
3605 broad street
St. Charles, Missouri 63301

LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business.

LinkedIn Learning Labs launched last year and offers basic to intermediate level courses that cover marketing practices for a variety of industries.

The course material is presented in a step-by-step learning path and available on-demand for individuals to complete at their own pace.

It is estimated that each class takes an hour or less to complete from start to finish.

This resource center is an ideal solution for marketing professionals who want to learn LinkedIn best practices, refine their advertising strategies, and keep up to date with new marketing tools.

At launch, LinkedIn Learning Labs was strictly about advertising, but now there are courses that cover organic marketing strategies as well.

Here’s an overview of what’s available in the new courses.

3 new courses in LinkedIn Learning Labs

The following courses have been added to LinkedIn Learning Labs:

1. Build an organic presence with LinkedIn Pages (Basic, 20 min)

In this course, you’ll learn how to create and maintain an active LinkedIn Page, which you can use to develop your unique brand voice.

The course starts by answering the fundamental question of why you should have a LinkedIn Page, then teaches you how to create a Page, how to keep it active, and how to measure its success.

2. Build a complete content marketing strategy (intermediate, 30 min)

This course teaches you how to strike a balance between organic and paid content to guide your audience through the customer journey.

It starts by explaining the concept of full-funnel marketing, then teaches you how to create and implement a content strategy using this concept.

3. Creative design for LinkedIn (basic, 10 min)

In this course, you’ll learn how to design visually appealing creatives that inspire LinkedIn members to engage with your content.

It starts by explaining why good creative is important for LinkedIn marketing, and goes on to teach you the key elements of creative design.

What you get for completing a course

When all components of a course are completed, you receive a digital certificate. The certificate can be displayed on your LinkedIn profile or downloaded as a PDF for display elsewhere on the web.

Each course is run through SkillJar, but you can access it with your LinkedIn account.

In addition to the new courses listed above, you can also access existing courses on the following topics:

• Introduction to LinkedIn Ads
• Use LinkedIn ad targeting
• Reporting and Analytics for LinkedIn Ads
• Using LinkedIn for Brand Awareness
• Using LinkedIn for Lead Generation

Source: LinkedIn Marketing Labs

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Featured image: rafapress/Shutterstock

TAMPA, Florida, January 10, 2022 / PRNewswire / – Identity Dental Marketing now offers a “Jump Start to Success” dental marketing and branding package. The company’s talented team works with dental offices to develop a strong commercial brand and marketing strategy.

The Success Package includes a number of valuable services including Company Name and Tagline Recommendations, Custom Logo Design Package, Custom Website Design, Internet Marketing Campaign Setup, Internet Marketing Campaign Setup, Google Ads campaign, etc.

“Your branding will set you apart from your competition and create the first impression of your potential patients. It’s important that you take a look at the big picture and get yourself a head start. Initial branding, combined with Google and web SEO campaigns, can make or break the start of your practice, ”says Grace, CEO of Dental Identity Marketing.

“We work hard as a team to ensure the success of each of our clients. The Jump Start Success package is the perfect marketing tool to start and run your practice, ”says Tierney, Marketing Strategist at Identity.

About Identity Dental Marketing: Founded in 2009, Identity Dental Marketing offers bespoke designer websites, SEO, PPC, paid and organic social media marketing, video marketing and more. Start with a free marketing planning session here: dentalidentity.com / grace

Media contact:
Dental Identity Marketing
Grace Rizza, CEO
dentalidentity.com
(847) 629-4646

SOURCE Dental Marketing Identity