Onweb marketing – IQ Channels http://iqchannels.com/ Thu, 29 Sep 2022 17:40:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://iqchannels.com/wp-content/uploads/2021/11/profile-140x136.png Onweb marketing – IQ Channels http://iqchannels.com/ 32 32 Google Search expansion could be a wake-up call for marketers https://iqchannels.com/google-search-expansion-could-be-a-wake-up-call-for-marketers/ Thu, 29 Sep 2022 16:04:57 +0000 https://iqchannels.com/google-search-expansion-could-be-a-wake-up-call-for-marketers/ Google shared more details about how it’s expanding search beyond the traditional text bar at its third annual Search On event on Wednesday. Richer offerings related to visual, linguistic and multimedia search are intended to create a “natural and intuitive” experience that is more in line with how people actually think, the executives said. “Already, […]]]>

Google shared more details about how it’s expanding search beyond the traditional text bar at its third annual Search On event on Wednesday. Richer offerings related to visual, linguistic and multimedia search are intended to create a “natural and intuitive” experience that is more in line with how people actually think, the executives said.

“Already, research with text is essential. Now the era of visual search has arrived,” said Prabhakar Raghavan, senior vice president of Google, to launch the broadcast live presentation. “A camera is not just a content creation device. It’s a powerful way to access information and understand the world around you.

The changes also come as the tech giant – the top dog in the search category – grapples with younger consumers flocking to mobile apps focused on video and creators like TikTok when crawling the web as brands follow suit.

“It’s no secret that TikTok is Gen Z’s favorite search platform for everything from food to beauty products to clothes,” he said. Noah Dorros, an analyst at Gartner, via email. “So Google understands what drives consumers to platforms like TikTok, and is evolving accordingly – hence this move towards more natural and intuitive exploration with media search.”

Time will tell how well Google’s new ideas stick, but the company has a suite of products, from Maps to its Lens camera technology, that could be powerful when combined for search purposes. For marketers who have continued to prioritize text-based tactics, Search On could serve as a wake-up call.

“Brands that continue to focus on text search are doing their digital marketing plans a disservice by not fully understanding how people consume information today,” Dorros said. “The focus on strictly text-based strategies will eventually drive marketers and, therefore, consumers out of sight, to brands that stand at the forefront and optimize these strategic initiatives. multimedia.”

New ways to query

One of the ways Google advances its basic text search is by predicting what a person might be interested in based on general queries. In one example highlighted on the show, someone planning a trip to Mexico might receive an auto-fill suggestion with greater specificity, such as “Mexico’s best cities for families,” and then view Oaxaca on a list of recommendations. Rather than just displaying the location and a static image, clicking on the result highlights relevant information such as user-generated content posted on other platforms regarding the city.

For the food category, consumers looking for particular dishes will now be able to bring up nearby restaurants with the exact meal they are looking for rather than browsing menus individually. Google is also trying to make digital menus easier to navigate and more information-rich, as well as providing a more in-depth view of what restaurants have to offer beyond fixed star ratings, such as descriptions of the atmosphere, interior photos and more immersive Maps views.

“Some of us grew up using the web in a way where you type in a restaurant query or things like that, but that’s really not how the new generation of users might interact with products. “, said Sophia Lin, director and general. head of Google’s food vertical, in a pre-show interview.

Multisearch – a feature introduced earlier this year that allows users to apply text and image queries simultaneously – has been promoted as another way to improve web deep dives. Multiple search near me, which overlays an additional location-based element identifying nearby locations containing what the user is looking for, will become more widely available in English later this fall.

Google is at the same time expand its commercial footprint, adding features such as 3D models for sneakers; a trending product page; a shop-the-look format; more personalized recommendations; and buying guides for high consideration purchases. These developments show how Google could generate more interest from categories of merchants making the leap to digital strategies and eager for omnichannel, a shift that has accelerated under the pandemic.

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Guest post: What to know about the Modern Marketing Playbook in the Age of Web 3.0 and AI https://iqchannels.com/guest-post-what-to-know-about-the-modern-marketing-playbook-in-the-age-of-web-3-0-and-ai/ Thu, 29 Sep 2022 03:54:42 +0000 https://iqchannels.com/guest-post-what-to-know-about-the-modern-marketing-playbook-in-the-age-of-web-3-0-and-ai/ Mumbai: For quite some time now, two terms have been making the rounds in marketing circles at high speed: web3.0 and artificial intelligence. This new wave of the Internet is poised to disrupt the way marketing is done globally, commanding fast and nimble systems. The reason: this is where the consumers of the future are. […]]]>

Mumbai: For quite some time now, two terms have been making the rounds in marketing circles at high speed: web3.0 and artificial intelligence. This new wave of the Internet is poised to disrupt the way marketing is done globally, commanding fast and nimble systems. The reason: this is where the consumers of the future are. As marketing tactics change with the advent of the digital revolution, new standards will be set along with it, dramatically changing modern marketing.

What is web 3.0 and what are the new trends it brings to the table

The third generation of the Internet, or Web 3.0, integrates data in a decentralized way to provide a faster and more individualized user experience. Built using artificial intelligence, machine learning and semantic web, it uses blockchain security system to enhance privacy and provide an immersive experience with marketing opportunity. Thus, businesses will benefit from an online presence here, and marketers will have a better opportunity to connect with their target customers.

The degree of functionality of Web 3.0 has been achieved in the two previous Web generations. Its technical ancestor, known as web 1.0, was born in 1989 and reached its peak in the 1990s and early 2000s. Then came web 2.0 which reached maturity in the mid-2000s and introduced new online collaboration and communication.

A rich and interactive marketing experience

A marketing challenge today is to deliver a hyper-personalized experience at a time when users are expected to have more control over their data. And that indicates that reaching current and future consumers will soon become more difficult. Users now create and consume information on the Internet, which is useful for marketing. This is where Web 3.0 components like AI help make sense of the creators’ big data.

Web 3.0 marketing uses the rapid evolution of the Internet to improve results. For example, marketers can review customer chats using natural language processing technologies. Artificial intelligence has also been used to deepen personalization, particularly in the areas of online content rendering and presentation, e-commerce product delivery, and automated customer support. A greater symbiotic bond between humans and machines will lead to more Web 3.0 features with a significant marketing impact. Besides that, the other shining arms of Web 3.0 are NFTs and the metaverse, which is an all-consuming version of the internet that uses tools like virtual reality (VR) and augmented reality (AR) to work, play and entertain others in a 3D environment.

How to effectively market in Web 3.0

Any type of creative work can be represented by NFTs, giving advertisers the ability to reach consumers with a range of interests. They can be implemented in customer loyalty programs where participants have the opportunity to acquire exclusive products. It’s done to perfection by brands like Taco Bell, Macy’s, and Budweiser.

An immersive environment, virtual user identities, and a functioning virtual economy are all distinctive aspects of the metaverse. Its goal is to reflect physical environments and lives in digital form, thereby empowering human potential. The metaverse offers marketers the ability to connect with consumers in a whole new setting where they are fully engaged. Companies will have the opportunity to increase their reputation by promoting the assured security of blockchain transactions.

Web 3.0/AR & VR are touted as game changers in modern marketing. However, given its immersive and “phygital” nature, interoperability and collaboration capabilities, continued commitment to the platform is essential. Many principles of Web 3.0 are still disputed.

Web 3.0 is still defined as a whole because there is no single, agreed-upon definition of exactly what it is. In other words, we create the plane as we fly. Despite this, it is undeniable that Web 3.0 is changing the way the modern business interacts with its customers. In addition to the many potential benefits for early adopters, marketers should be actively involved in the process of establishing this next phase of the Internet, as they have a duty to future generations. Many companies have started experimenting with this, including brands like Airtel, MakeMyTrip, Amazon, and Swiggy.

In a classic example, brand house Alpenliebe, which includes candy, pop and Eclair, has collaborated with Nickelodeon’s annual awards property – Kid’s Choice Awards, which has been projected into the metaverse. Hosted at Decentraland which is one of the largest metaverse platforms in the world, the brand organized an original entry for its participants where they were invited to form their own ‘Avatars’ during registration. A fun mud pool, airship pool, mud fountains, and slides also appealed to the kids. The metaverse event was mobile-friendly, which provided an immersive user experience and created good brand value.

Again, for companies like Starbucks, technology shouldn’t alienate us. To quote Deepa Krishnan, Director of Marketing, Category, Loyalty and Digital at Tata Starbucks, who is also a judge for MMA India Smarties 2022, the future will be about marrying technology with purpose, experiences and value by getting to know consumers, their interests and preferences and simplifying their lives through in-depth analytics, leveraging multi-point data and insights.

Five years ago, marketers were beginning to shift more spending online through advertising and digitization, Krishnan notes, adding that the pandemic had dramatically accelerated this. “The future is about bringing the offline experience online. It’s about humanizing the digital. People are realizing and appreciating the power of human connections and are increasingly looking for community engagements. The way a brand connects with its consumers is still very very important and will always remain paramount,” she adds.

Revolutionizing the Marketing and Advertising Industry

The future customer will not be susceptible to today’s problems, such as intrusive marketing and inadequate data protection, thanks to a solid foundation. But for businesses seeking success in the new Internet era, AI and metaverse-based search technology will not only introduce them to Web 3.0 marketing development, but also give them access to information about consumers and the market necessary for the growth of a company. .

The author of this article is Moneka Khurana, Country Manager of MMA India.

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6 key elements that must be included in a digital marketing strategy https://iqchannels.com/6-key-elements-that-must-be-included-in-a-digital-marketing-strategy/ Tue, 27 Sep 2022 16:36:37 +0000 https://iqchannels.com/6-key-elements-that-must-be-included-in-a-digital-marketing-strategy/ Reading time: 4 minutes A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of brands do not have a well-defined digital marketing strategy or have not yet adopted one. A digital marketing strategy is essential because it gives you direction, outlines the goals you want to achieve, and outlines […]]]>
Reading time: 4 minutes

A well-planned marketing strategy is the foundation of any successful marketing effort. More than half of brands do not have a well-defined digital marketing strategy or have not yet adopted one. A digital marketing strategy is essential because it gives you direction, outlines the goals you want to achieve, and outlines the steps you need to take to get there.

By combining the right digital business techniques, you can design powerful digital marketing campaigns for your business that get the best results at the lowest cost. This article describes the main elements of a successful digital marketing strategy.

Build a digital marketing strategy:

Your marketing strategy provides a broad overview of the factors that influence resources, actions, and goals. It should include the specific steps you will take to implement this strategy. By informing, entertaining and persuading people, digital media offers various options to generate leads, convert consumers and increase brand awareness. The plan allows a business to take advantage of the many online touchpoints potentially available.

Since creating a digital marketing strategy can be complicated, contact a marketing agency, such as Denver Digital Marketing Agency, or any other organization that operates locally in your area is recommended. However, if you want to work independently, here are some steps to follow when developing a digital strategy.

  • Create a buyer persona: A buyer persona is a profile of the perfect customer. Buyer personas contain vital demographic and psychological data that helps identify, understand and interact with your target market.
  • Identify your goals: The goals of your marketing plan should align with those of your business, build brand recognition, and deliver high-quality leads.
  • Select the right tools: Make sure you have the proper tools to gauge the success of your goals once you’ve identified them. Online tools like social media schedulers provide analytics that can be used to monitor your audience’s preferences.
  • Choose the appropriate platforms: Gather your materials across all of your media types and figure out which platform would bring the best results.

Essentials:

To effectively communicate your brand message, the essential elements of a customer-focused marketing plan must be streamlined. Most components of digital marketing work best in combination with some or all of the other components. Some of the common components that every marketing strategy should have are:

Responsive website:

Your website is the cornerstone of any marketing campaign because it’s the first place potential buyers are likely to go to find out more about your business. To optimize engagement, your website should adhere to best practices, such as being responsive, mobile-friendly, and easy to use with a clear call-to-action.

Your website should also have a blog that regularly posts interesting, relevant, and informative content. Not only will this increase website traffic and help turn those visitors into customers, but blogging can also help establish your brand as a thought leader in its field and boost search engine optimization. search (SEO). Blog content can even be reused on various other marketing channels.

SEO strategy:

SEO, or search engine optimization, is the technique of optimizing your website with certain keywords so that your site and its web pages rank higher in search results.

A well-planned SEO strategy can increase your website’s visibility and increase the chances that a potential consumer will interact with your brand. Some SEO best practices are:

  • Mobile-friendly website
  • Incorporate relevant keywords after performing keyword research.
  • Have a range of backlinks.
  • Improved voice searches.
  • Improve the user experience of the website.
  • Use landing pages and local listings to target local searches.

Social Media Marketing:

Brands can use social media as a useful tool to increase two-way connections with followers and advertise goods and services. A successful social media strategy has a number of benefits, including increased brand recognition, company visibility, and website traffic.

Be sure to include good practices on social networks while developing your strategy. These include choosing the right social media platforms for your target audience, posting at the right time for optimal engagement, maintaining a regular posting schedule, and continually adjusting your plan based on results over time. time.

Advertising campaigns:

There are four basic categories of digital advertising:

  • Search/pay-per-click (PPC)
  • Display
  • social media
  • Retargeting Ads

It’s a significantly less expensive substitute for traditional advertising that tracks your audience in real time using consumer data to understand consumer demographics, interests, and behaviors. Digital advertising is a dynamic and measurable tool that any organization can use to increase brand recognition, generate high-quality leads, and promote product sales.

Content marketing:

The deliberate use of written articles, infographics, videos, and other creative content to achieve organizational goals is known as content marketing. A content marketer assesses the target audience to identify the type of content that will effectively deliver the desired message.

Digital content marketers need to develop skills in publishing and distribution, in addition to producing blog posts, short videos, podcasts, and other assets. While lead generation and customer conversion are key performance indicators (KPIs) that measure content marketing success, content goals typically focus on brand awareness.

Advertising by e-mail:

To grow your business, you need to focus on email marketing. Email marketing helps in all aspects of marketing, from generating leads to retaining them and increasing sales. It’s also a fast and affordable approach to interacting with customers and achieving business goals.

Email marketing is an effective strategy for cultivating leads and attracting them to your products and services. In order to create relevant traffic and leads, the first step would be to focus on the buyer persona and send them a message that is targeted, personalized and properly optimized for many devices.

Final Thoughts:

The engagement between a brand and a customer at every stage of the relationship is the foundation of lifecycle marketing. It considers the emotional and practical factors that influence the buyer’s buying choices. To gather these facts, many organizations turn to traditional market research methods. Research is needed to create customer personas, assess the market, understand business positioning, and gather other relevant data.

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How to Future-Proof a Digital Brand, Marketing & Advertising News, ET BrandEquity https://iqchannels.com/how-to-future-proof-a-digital-brand-marketing-advertising-news-et-brandequity/ Mon, 26 Sep 2022 02:37:00 +0000 https://iqchannels.com/how-to-future-proof-a-digital-brand-marketing-advertising-news-et-brandequity/ Representative image (iStock) S Ramesh Kumar Digital marketing is meant to take marketing orientation to the next level . As the Indian context is experiencing the Metaverse wave vis-a-vis brands, it is pertinent to highlight what should be the intent of digital marketers (digital marketing intent) in an environment where brands are becoming increasingly in […]]]>

Representative image (iStock)

S Ramesh Kumar

Digital marketing is meant to take marketing orientation to the next level

.

As the Indian context is experiencing the Metaverse wave vis-a-vis brands, it is pertinent to highlight what should be the intent of digital marketers (digital marketing intent) in an environment where brands are becoming increasingly in addition digital on the one hand and call centers with a half-baked digital interface offer negative consumer experiences on the other hand (author’s experiences with several well-known brands).

Digital marketing and consumer expectations

There are three types of brands: functional brands (which offer a tangible solution that the consumer uses to benefit from it), symbolic brands (which provide intangible elements such as prestige, signaling value and emotional benefits which can create capital for the brand) and experiential brands (focused on experiential multi-sensory consumption). With technology, all of these types of brands can take it to the next level by meeting expectations that will result in a lasting digital brand.

It should also be noted that although the classification of brands provided are general indicators, they may also overlap with each other. For example, iPhones offer several features of each category (functional usefulness, status appeal, but also visual and usability experiences). Expectations and experiences create a supportive attitude which is the anchor and back office of branding. An attitude has three components, one is associated with rational thinking, one is associated with feeling (rather than thinking) and the third is associated with the intentional/actionable aspect of the mindset of the consumer.

The different points linked to the three dimensions of attitude form the contact points of the brand. This means that every time a consumer interacts with a brand, expectations and experiences impact the consumer’s attitude towards the brand. Therefore, the brand experience begins and continues with the attitude. How can digital marketing claim to improve the brand experience through technology?

The basics of a digital brand

An article published in Harvard Business Review (2020) delved into the basics of a digital brand – Mastery, Accessibility, Cadence and Ensarement. The intent of a digital marketer is to consider these basics so that value is added through proper use of technology. and digital marketing. Although consumer category/brand/market/segment may differ on these bases, they offer exciting challenges for Indian digital marketers in terms of improving consumer experiences.

Additionally, the technology enables services (even in the form of content personalization for consumers) that are appropriate to the respective brand. Mastery is associated with rewards unique to the brand (like the performer the author, this can be experiential in terms of functional and psychological aspects), accessibility is associated with access to services associated with a brand and may include several needs related to the cadence of consumers is associated with the creation of content and news vis-à-vis the brand and the pitfall is to increase the costs of change (psychological costs included), given the effects network.

Taking digital brands to the next level

Take for example the real estate sector in India. There are a few reputable brands that charge a premium. Why should the consumer buy a house from these brands? Risk reduction, sustainability with regards to several aspects of the building, perhaps signaling value and expectation on good pre and post sales services. A good number of these websites ask consumers to share their cell phone number if they need more brand details, perhaps with an idea to track leads and apply sales techniques to convert. prospects and such an approach is short-term in addition to forcing the consumer to provide private information. This is business orientation.

There may be other aggregation platforms where these brands provide web links for the purpose of ‘push’ offers and usually this results in ‘aggressive selling’. There may be several other brands in other categories that underutilize their digital technologies. While there is nothing wrong with using technology for execution or operation, the goal of digital marketing is to ensure a win-win for the brand and the consumer.

The concept of Brand Flagship platforms can make a lasting difference for brands in the real estate space and the category is used for illustrative purposes only.

“Far from Amazon?”

The latest issue of Harvard Business Review (September-October 2022) features an article on leading brand platforms. Nike Run Club, for example, goes beyond its merchandise to offer social events, fitness challenges, community interaction, personal training by experts, music playlists. The brand is a partner of Headspace for meditation (mental well-being). In the example of real estate mentioned above, a brand can digitally co-opt several third-party brands with the associated needs/services of a potential apartment buyer.

This creates engagement with the offer rather than just trying to sell it. The idea is to let the consumer mix and match product/service offerings with a sense of security under the manufacturer’s brand umbrella (or create strong positioning if the brand is new). The concept of holistic marketing also fits well in these digital platforms, as the organization over time also restructures its internal marketing initiatives and digital marketing is not done in a siled way.

Online retail aggregators (like Amazon, for example) help brands reach a broad consumer base, but they may not provide the kind of sustainability to individual brands that can best benefit by embracing customer-centric digital initiatives. customer.

Behavioral dimensions of digital marketing coupled with consumer mindset are likely to make the brand sustainable in the digital age.

(The author was Professor of Marketing at IIM Bangalore. Opinions expressed are personal.)

Klub, a fintech startup, for example, helps companies raise capital fast, flexible, and founder-friendly. With a team of fintech, investment banking, venture capital and technology professionals, the startup leverages technology and data to create a seamless funding experience for businesses.

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Kiran Kumar Maddula – Received “Healthcare Marketing Industry’s Most Eminent Expert of the Year – 2022” at National Wide Awards 2022, Bengaluru https://iqchannels.com/kiran-kumar-maddula-received-healthcare-marketing-industrys-most-eminent-expert-of-the-year-2022-at-national-wide-awards-2022-bengaluru/ Sun, 25 Sep 2022 07:56:44 +0000 https://iqchannels.com/kiran-kumar-maddula-received-healthcare-marketing-industrys-most-eminent-expert-of-the-year-2022-at-national-wide-awards-2022-bengaluru/ Advertising Mr. Kiran Kumar Maddula is one of the best hospital marketers today. He brings with him a solid professional experience of 13 years and has held several profiles associated with hospital marketing over the years. Presently, Mr. Maddula is the Head of Group Marketing for Anu Group of Hospitals, which is a conglomerate of […]]]>

Advertising

Mr. Kiran Kumar Maddula is one of the best hospital marketers today. He brings with him a solid professional experience of 13 years and has held several profiles associated with hospital marketing over the years. Presently, Mr. Maddula is the Head of Group Marketing for Anu Group of Hospitals, which is a conglomerate of five multi-specialty hospitals located in Vijaywada, Andhra Pradesh.

Thanks to his hard work and dedication, he is the recipient of prestigious awards, including one recently awarded to Kiran Kumar Maddula, Group Marketing Manager – Anu Group of Hospitals

– Advertising –

Healthcare Marketing Industry’s Most Eminent Expert of the Year – 2022at the National Wide Awards 2022, held at the Radission Blu Atria Hotel, Bangalore.

At the age of 32, Mr. Maddula has reached the heights of success in the field of hospital marketing through his aptitude, hard work, dedication and continued knowledge of the industry. His style of work is innovative and results-oriented while staying within the boundaries of standards and policies.

Mr. Maddula is an ideal role model for today’s younger generation, especially those who view hospital management and hospital marketing as career opportunities.

Mr. Maddula’s core competency is in business development and hospital administration. This covers operations management and trade promotions. Mr. Maddula is an expert in hospital marketing strategies as well as an expert in digital marketing and hospital digital marketing strategies.

Since the beginning of his career in 2009, Mr. Maddula has worked with various profiles in the field of hospital management, in various hospitals and health agencies. This has provided Mr. Maddula with extensive experience in his field. He brings with him live experience of working in several scenarios that have made him a skilled professional.

Mr. Maddula has in the past worked as a hospital manager, state operations manager and center manager,

Mr. Maddula lists his main strengths as his experience, his patience, his ability to learn new technical skills and his adaptability. His areas of expertise cover marketing, operations, new clinic/COE launch and marketing information systems. Mr. Maddula is a native speaker of English and Telugu.

Mr. Maddula strongly advocates the importance of digital marketing for the success of any organization in today’s world. All businesses have moved online and having a website is essential to thriving in today’s world.

But the value of digital marketing doesn’t stop there. Mr. Maddula is of the opinion that without the help of digital marketing, he would not have reached the avenue where he is today. Digital marketing is an essential part of Mr. Maddula’s work. He is an expert in a range of digital marketing techniques and has also overseen teams responsible for strategically leading digital marketing for the hospitals he has worked for.

In particular, Mr. Maddula’s experience in digital marketing is very niche specific. He has increased the popularity of hospitals and made them more preferable, thanks to his digital marketing prowess. Mr. Maddula’s detailed digital marketing skills include SEO, PPC, blogging, creating a website plan and web design.

Mr. Maddula believes that in hospital marketing, digital marketing works from both a B2B and B2C perspective. Patients can self-determine the health services they seek or their physician can refer them to relevant health service providers. Thus, digital marketing aims to improve the quality and availability of healthcare.

Learn more – www.kirankumarm.com

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RSU appoints Director of Communications and Marketing | Local News https://iqchannels.com/rsu-appoints-director-of-communications-and-marketing-local-news/ Sat, 24 Sep 2022 17:15:00 +0000 https://iqchannels.com/rsu-appoints-director-of-communications-and-marketing-local-news/ Rogers State University has named Kenny Day as director of communications and marketing. Originally from Broken Arrow, Day comes to RSU with more than 20 years of experience in communications, marketing and public relations. Day previously worked as Director of Operations and Vice President of Media and Marketing at FaithHighway in Tulsa (1999-2008), Director of […]]]>

Rogers State University has named Kenny Day as director of communications and marketing.

Originally from Broken Arrow, Day comes to RSU with more than 20 years of experience in communications, marketing and public relations.

Day previously worked as Director of Operations and Vice President of Media and Marketing at FaithHighway in Tulsa (1999-2008), Director of Marketing and Communications at Northeast Technology Center in Pryor (2009-14) and most recently as director of marketing and communications at Oklahoma Baptist University in Shawnee (2014-22).

Along with his decades of work in communications and marketing, Day brings with him a vision of collaboration and a desire to refine and enhance the university’s outreach.

“Teamwork is something I really enjoy, so I look forward to getting to know my colleagues,” he said. “I hope my experience will benefit our team and our campus as we continue the great work that is already underway and strategize to do new things that we haven’t been able to do in the past. We will seek opportunities to market the university in new and even more effective ways, with a focus on prospective students and their families.

During his tenure at OBU, marketing was a key aspect of Day’s regular duties.

While there, he wrote news and features, social media posts, magazine content, and admission marketing content. He also wrote copy for marketing and advertising campaigns, supervised web content, acted as administrator of the university’s main social media accounts, managed the work of the university’s videographer and photographer and managed media relations for the university, including acting as media spokesperson and on-air presence for the university with the media during crisis situations.

“We are extremely fortunate to have Kenny spearheading our communications and marketing efforts,” said Steve Valencia, RSU’s vice president of development. “He brings significant experience and a track record of success to RSU, with significant digital expertise. Through his leadership, our communications and marketing team will play a central role in the success of our new strategic plan for managing registrations.

Day holds a Bachelor of Arts in journalism with a major in advertising from the University of Oklahoma and a master’s degree in theological studies from Southwestern Baptist Theological Seminary. He also took courses toward a Doctor of Philosophy in Higher Education Administration at Liberty University in Lynchburg, Virginia.

Even though he’s just getting started, Day said he’s ready to “roll up his sleeves, get to work and see what his team can accomplish together.”

“I am beyond thrilled to lead the communications and marketing team at RSU, and am humbled by the trust the university has placed in me,” he said. “We have a talented and experienced communications team and I am delighted to join my colleagues as we work together to tell the university’s story. I am also extremely grateful for the warm welcome I received within the Rogers State University family. RSU is a special place and I’m thrilled to be part of the exciting things happening here.

Day is married to his wife, Jana, who is a licensed marriage and family therapist at Jenks Public Schools.

The couple have two children, Emily, a junior at OBU, who majors in teaching vocal music, and a son, Tyler, who is a junior at Broken Arrow High School.

RSU’s Communications and Marketing Department protects, advances and manages the university’s brand image, supports and advances the university’s mission and strategic plan through the effective use of marketing strategies and communications, maintains clear and open communication channels with all academic constituencies, provides marketing and communications leadership and support for student recruitment and fundraising, and maintains clear, open and proactive with all media.

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What qualitative measures are important for growth marketing? https://iqchannels.com/what-qualitative-measures-are-important-for-growth-marketing/ Fri, 23 Sep 2022 22:00:00 +0000 https://iqchannels.com/what-qualitative-measures-are-important-for-growth-marketing/ Business leader presenting analytics to team Getty Results from growth marketing campaigns can take a while to appear. At first, easy-to-digest metrics like ROI and number of qualified leads might not be too impressive. The initial numbers could cause growth marketers to abandon their ideas and campaigns. But quantitative metrics aren’t the only way to […]]]>

Results from growth marketing campaigns can take a while to appear. At first, easy-to-digest metrics like ROI and number of qualified leads might not be too impressive. The initial numbers could cause growth marketers to abandon their ideas and campaigns. But quantitative metrics aren’t the only way to gauge the effectiveness of online content and other growth marketing tactics.

Qualitative data sources, such as comments on social posts and surveys, can reveal information that numbers won’t. While percentages and numbers show what’s happening with your growth marketing efforts, subjective data tells why. When used with quantitative information, qualitative metrics help marketers achieve their campaign goals. Here are some of the most meaningful metrics to use and why.

Customer and prospect sentiment

A growth marketing The campaign can include webinars, blog posts, product guides, and social media posts. Typical goals of online content are to nurture leads and build customer relationships. However, your posts and content won’t do so effectively if your audience doesn’t find them useful and engaging.

Yes, it is good to create and promote content to reach your target audience. These guides and messages can remind them why your business can solve their problems. But how customers and prospects perceive the information you post will determine whether they take the desired action. Measuring customer and prospect sentiment about your digital content can tell you if it will drive results, such as conversions.

Polls asking for feedback on webinars, live streams, and web pages can help gauge sentiment. You can also ask readers to comment on your blog and social media posts. Some survey and social media platforms provide sentiment analysis tools to streamline and automate the process. You can also send surveys to your mailing list or newsletter subscribers. Find out what content they like, what doesn’t resonate, and what information gaps you want to fill.

Thought Leadership and Influence

Growth marketing strategies attempt to build brand awareness through thought leadership and industry influence. One sign that campaign tactics are working is like-minded influencers asking about potential partnerships. This can include guest bloggers who come up with content ideas for a website or blog. It can also involve influencers requesting to feature a company’s products and services in their online publications.

Indicators that you are building thought leadership and influence can also extend beyond the web. You may receive requests to speak or lead discussions at industry conferences. Business leaders and press contacts may receive more invitations to participate in press releases, news articles and joint reports. An increase in business invitations and partnership requests shows that your brand is increasing its authority and credibility.

Brands that are more authoritative and trustworthy tend to have an easier time converting leads and selling to existing customers. Measuring thought leadership and influence can be tricky unless you’re already an industry leader or your brand is known. Unlike consumer sentiment analysis, there aren’t always automated tools to do the job. But you can look at metrics like domain authority, quality of backlinks, and caliber of potential partnerships.

Conversion Drivers for Audience Segments

In addition to increasing awareness, growth marketing strategies focus on other stages or stages of the customer funnel. These stages are Acquisition, Activation, Retention, Revenue, and Referral. At each stage of the funnel, different audience segments or buyer personas may exist. A person may consist of price-sensitive consumers with large households. Another segment could be a group of prospects motivated by status symbols.

Each audience segment has a primary conversion engine. However, this trigger can vary at different stages of the funnel. Growth marketers must uncover these conversion drivers and deploy them at the appropriate stages to attract target segments. You also need to figure out what actions you want your different buyer personas to take at these different stages.

For example, the desired action might be for more price-sensitive consumers to subscribe to bundled services. You might think the conversion driver for this segment is to save money. However, it may not be that simple or obvious. After all, a lower price or a bigger discount won’t entice you to buy something you don’t perceive as valuable.

In this case, simplified statements or billing services could be the driving force behind the conversion. This person might also see the benefit of meeting more household needs at a lower cost. Examine the behaviors and responses of different segments to different triggers to determine and measure what drives them to buy. If the buyer personas take the desired action, you’ve likely found a successful conversion driver.

Consumer knowledge

Part of growth marketing is educating consumers about your brand and its offerings. Examples include explaining how products and services work and how to solve common problems. A company’s history and values ​​and what the company does for the communities it serves are other examples.

Successful campaigns leave little room for consumers to guess what a brand or company is and what it does. Prospects and existing customers need to understand a company’s identity and products or services. For example, there is a gap if consumers do not know that an Internet service provider operates fiber networks and what makes fiber Internet superior. Also, a gap exists if people don’t understand why this ISP can serve their needs better than the competition.

Online forms, pop-up questionnaires, and customer service call logs are ways to measure consumer knowledge and understanding. Feedback from sales and service staff on customer interactions and questions are additional methods. You can group open-ended responses by topic or provide closed-ended questions that use aided recall techniques and examine accuracy.

Use qualitative measures

Measuring the success of growth marketing campaigns requires more than raw data and statistics. Qualitative measures, including consumer sentiment and knowledge, should complement quantitative measures. With proper use, subjective information can signal the effectiveness of growth marketing efforts long before more tangible returns do. More importantly, qualitative data will show what drives results that miss the mark and which ones knock it out of the park.

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Optimize Media Marketing Announces In-Depth SEO Audit for Oregon Businesses Seeking Market Dominance in 2023 https://iqchannels.com/optimize-media-marketing-announces-in-depth-seo-audit-for-oregon-businesses-seeking-market-dominance-in-2023/ Fri, 23 Sep 2022 13:06:10 +0000 https://iqchannels.com/optimize-media-marketing-announces-in-depth-seo-audit-for-oregon-businesses-seeking-market-dominance-in-2023/ September 22, 2022 – Oregon, United States – Businesses compete for customers every day, and businesses want to find new ways to stand out from the competition. One way to do this is to ensure that their business website ranks as high as possible in search engine results such as Google and Bing. The first […]]]>

September 22, 2022 – Oregon, United States – Businesses compete for customers every day, and businesses want to find new ways to stand out from the competition. One way to do this is to ensure that their business website ranks as high as possible in search engine results such as Google and Bing. The first step to getting better rankings is to have a website SEO audit performed by an expert. Many businesses don’t realize that their website may have fundamental flaws that prevent them from ranking as high as they could be. This is where Optimize Media Marketing’s SEO audit comes in. Optimize Media Marketing is pleased to announce the launch of scientific search engine optimization (SEO) audits for both local and national organizations. Google being the biggest search engine lists businesses on science-based search results pages and Optimize Media Marketing uses science to give Google exactly what it wants to see.

Most digital marketing agencies focus on myths and outdated information. They don’t know what they are doing wrong because they are not using the latest techniques or technology. The days of keyword stuffing and buying backlinks are over. Google’s new algorithm focuses on quality content and user experience. Optimize Media Marketing’s comprehensive SEO audits provide an in-depth analysis of your website and offer recommendations to help you rank higher on search engine results pages (SERPs). Optimize Media Marketing offers keyword research, backlink audits, competition audits, paid ad audits, social media audits and citation audits as part of their SEO audit package to give companies the vanguard they need to dominate their market in 2023. SEO is a complex field that is constantly changing, which is why most companies need an expert like the digital marketing team of Optimize Media Marketing to stay ahead of the game and continue to attract leads online.

An SEO audit is a comprehensive analysis of a website with the aim of identifying any issues that may be preventing a business from achieving top search engine rankings. Optimize Media Marketing SEO auditors look at factors such as a website’s structure, content, competitors, keyword usage, on-page factors, technical drawbacks, and backlink profile. Once the audit is complete, Optimize Media Marketing sends a report detailing all the areas that need improvement on a site with a step-by-step plan to execute it.

At Optimize Media Marketing, they offer a full SEO audit for just $500. This audit will cover everything from keyword research to competitor analysis, social media and paid advertising audits, backlink audits, citation audits, and more. And, if you decide to hire Optimize Media Marketing to help you implement the changes needed to improve your website’s ranking, the audit is free!

Having a well-optimized website has many benefits. Not only will a business rank higher in search results, but it will also attract more qualified visitors to its site, which could translate to increased sales and conversions. If someone is aiming to be the top dog in their chosen market by 2023, an SEO audit is non-negotiable.

“We are a company dedicated to helping our clients achieve the level of online visibility and return on investment they desire.” said the owner, Jacob. “We’ll also provide you with actionable steps you can take to improve your online presence.”

Companies looking to dominate the market in 2023 can contact OptimizeMedia Marketing’s SEO team here: https://optimizemediamarketing.com.

About Optimizing Media Marketing

Optimize Media Marketing is a small web design and digital marketing agency based in Eugene, Oregon. They provide services to small and medium businesses, non-profit organizations, real estate agents and brokers, etc.

The Optimize Media Marketing team is dedicated to helping clients achieve their online goals in the most economical, fastest and most sustainable way. They believe a good website should be easy to use, look professional, and be found online by the right people.

Optimize Media Marketing was founded in 2014 by Jocelyn Wing, a web designer and digital marketing strategist with over 10 years of experience. The Optimize Media Marketing team includes designers, developers, copywriters, marketers, and strategists who work together to create stunning websites that not only look good, but are also user-friendly and search engine optimized (SEO ). They offer a wide range of services such as website design and development, logo and branding, SEO, social media marketing, email marketing, online reputation management and online advertising.

Join them on social media: Facebook | Twitter.

Media Contact
Company Name: Optimize media marketing
Contact person: Jocelyne
E-mail: Send an email
Call: +15415793096
Address:1150 W 11th Avenue
Town: Eugene
State: OR 97402
Country: United States
Website: https://www.optimizemediamarketing.com/

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How to use memes to transform your marketing strategy https://iqchannels.com/how-to-use-memes-to-transform-your-marketing-strategy/ Thu, 22 Sep 2022 17:30:00 +0000 https://iqchannels.com/how-to-use-memes-to-transform-your-marketing-strategy/ Opinions expressed by Entrepreneur the contributors are theirs. At least two-thirds millennials and Gen Z regularly share memes on social media. The only content most likely to be shared are infographics and travel photos. Visual media is currently the most important form of communication. Polls have found that 55% of 13-35 year olds send memes […]]]>

Opinions expressed by Entrepreneur the contributors are theirs.

At least two-thirds millennials and Gen Z regularly share memes on social media. The only content most likely to be shared are infographics and travel photos. Visual media is currently the most important form of communication. Polls have found that 55% of 13-35 year olds send memes every week and that at least 30% exchange memes daily. Nearly a quarter of respondents said they send memes several times a day.

The question on most marketers’ minds is, “How do I create viral memes?”

If your content can incorporate these five elements, your chances of going viral are much higher.

Related: How to Use Memes to Get More Attention Online

1. Post for your target audience

You don’t necessarily have to treat meme generation like a marketing campaign. Often the best memes arise organically, just waiting to be developed. Any media event can become a popular meme, even news that seems trivial, like President Biden falling off a bicycle. It’s harmless news that is interpreted in hundreds of humorous ways.

Still, it would be best if you had an idea of ​​who this content will appeal to when you create it. It is impossible to predict whether a meme will go viral because its popularity depends on the whims of others. In this vein, it helps to create content that people in your niche will feel emotionally connected to. This is the best predictor of your meme’s success. A good example is the dating app OkCupid which shares relevant memes widely to drive engagement on their social media.

2. Think creatively

The best memes take recognizable content (stills from a movie, images from a major current event, etc.) and give it a new twist that provokes a reaction in people.

In the United States, memes about politics, political figureheads, and inflation are consistently popular. These are topics of constant discussion, so naturally, memes follow. These issues are particularly “memes” because there are many ways to add humor to situations that aren’t humorous.

Flexibility of the mind is the greatest meme-generating tool you have. Meme formats that persist often stem from a new perspective on a movie, news report, or media event. For example, Netflix created an Instagram page, Netflix is ​​a jokewhere their customers share memes, which helps the company gain more audience.

Related: “Bird Box”: breaking barriers in the world of streaming in marketing via memes

3. A genuine sense of humor

The universal love of memes stems from the fact that, as humans, we like to laugh. In today’s society, many people use memes to connect with friends or strangers over something lighthearted like a momentary escape from stress. Trend reports note that 38% of Millennials and Gen Z follow social media accounts dedicated to memes.

Memes should combine online trends with simple, fun text. Humor is subjective, so you can’t always get it right, but memes don’t work without a sense of humor. You need to be able to embrace the absurd and laugh at yourself or a situation to generate memes that others enjoy.

There’s even a neural network called GPT-3 that can use AI and machine learning to generate relevant and fun memes based on just a few words. There are entire meme accounts that create and post content in this way.

Related: Here’s how artificial intelligence is revolutionizing influencer marketing

4. A relatable feeling

Memes have become an essential communication tool thanks to their relatable nature. The right meme has the unique ability to convey an enormous amount of meaning in a single image. Yes, memes are partly used as comic relief, but 36 percent millennials and Gen Z use them to express their feelings, and 28 percent use them when they cannot find the right words to express themselves.

This proves that a viral meme is a relatable meme. In most cases, it’s important to remember that a person is looking for themselves in a meme. They want to see something recognizable in the sentiment conveyed. Gucci was one of the first fashion brands to collaborate with Instagram meme creators to promote the collection of watches.

Related: How to Harness the Power of Internet Memes for Your Business

5. Realistic expectations

You don’t need a huge budget, complicated photo editors, or deep pop culture cuts to create a viral meme. However, you need to understand that creating viral content is always a bit of a gamble.

A meme stays popular until it’s not. There’s usually a big jump and a big drop in the popularity of memes. One thing will be trending everywhere until suddenly something new pops up, and the old meme is now largely outdated.

The spirit of a meme is to evoke feelings of all kinds in a relatable, often humorous way. Not everything will be an instant success and nothing will last forever.

Where will meme culture go from here?

Memes have quietly entered our lives, and now they’re even more meaningful than emojis because they can convey more nuanced feelings. Everyone from the US President to Elon Musk is now part of meme culture (in both cases they share and feature in memes).

Anyone can now create a meme about anything. Many people can earn money by creating memes and gaining followers on Instagram or Facebook. The only problem with these platforms is how the algorithms work. They depend on factors such as the number of subscribers and the “age” of your account.

If your brand account is new, your content may not be highlighted or recommended to others, so growing your account becomes the main hustle rather than creating good content.

YouTube and TikTok have more transparent monetization systems that rely on views, so smaller brands can benefit more by creating exciting and fun content. Other platforms like Yepp share advertising revenue and help users easily create memes and generate revenue from their content.

In the future, we can expect memes to become more ingrained in our communication. With the rise of topics such as Web3 and digital property, memes may become more prevalent in the NFT and metaverse space. For now, the potential of memes is almost limitless.

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What works in email marketing? The power to align strategies, data and content https://iqchannels.com/what-works-in-email-marketing-the-power-to-align-strategies-data-and-content/ Thu, 22 Sep 2022 01:15:47 +0000 https://iqchannels.com/what-works-in-email-marketing-the-power-to-align-strategies-data-and-content/ It’s no mystery why marketers are drawn to the proven and profitable strategy of email marketing: the average return on investment for email campaigns is 4,002%, or $42 for every dollar spent. With over 306 billion emails sent and received every day, practitioners need to ensure their email marketing tactics are highly targeted to capitalize […]]]>

It’s no mystery why marketers are drawn to the proven and profitable strategy of email marketing: the average return on investment for email campaigns is 4,002%, or $42 for every dollar spent. With over 306 billion emails sent and received every day, practitioners need to ensure their email marketing tactics are highly targeted to capitalize on the lucrative strategy.

With billions of emails circulating the web daily, marketers can’t just maintain the status quo and expect the same results from their email campaigns. Today’s buyers are more discerning because they seek hyper-relevant, personalized interactions that directly address their pain points or pain points.

When coupled with the influx of software and solutions that automate the more mundane aspects of this demand generation staple, modern email marketers are now focused on leveraging data from intent and leveraging new metrics to nurture leads.

This special report sheds light on the changing landscape of email marketing, with a focus on:

  • The most effective strategies for email marketing campaigns, such as subscriber segmentation and personalization;
  • How organizations can refine and improve their databases while embracing the ever-changing privacy landscape;
  • The tools and technologies that power email campaigns to facilitate targeting and relevance; and
  • The content strategies that successful B2B companies leverage to create exceptional campaigns that drive greater brand engagement.
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