Onweb marketing – IQ Channels http://iqchannels.com/ Thu, 19 May 2022 23:52:24 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://iqchannels.com/wp-content/uploads/2021/11/profile-140x136.png Onweb marketing – IQ Channels http://iqchannels.com/ 32 32 ClickReady Marketing Announces Change of Email Addresses | News https://iqchannels.com/clickready-marketing-announces-change-of-email-addresses-news/ Thu, 19 May 2022 19:22:04 +0000 https://iqchannels.com/clickready-marketing-announces-change-of-email-addresses-news/ the North GeorgiaThe New York-based web marketing company has changed its email addresses for all of its staff, ushering in a new era for the business. ATLANTE, May 19, 2022 /PRNewswire-PRWeb/ — ClickReady’s marketing team recently announced that they have changed their email addresses from @clickreadymarketing.com to the simpler address @clickready.com. This change was made […]]]>

the North GeorgiaThe New York-based web marketing company has changed its email addresses for all of its staff, ushering in a new era for the business.

ATLANTE, May 19, 2022 /PRNewswire-PRWeb/ — ClickReady’s marketing team recently announced that they have changed their email addresses from @clickreadymarketing.com to the simpler address @clickready.com. This change was made to better serve their customers and partners by making it easier to remember and manage their email communications. ClickReady believes this will also help foster greater collaboration within the team as they continue to work hard to provide the best possible services to their customers.

The ClickReady teams believe that these shorter addresses will make it much easier for their customers to contact them and help reduce errors that can occur when entering a longer email address. New addresses are always easy to remember, so you can be sure that your messages will reach the ClickReady team quickly and efficiently. The team also expects her to help them continue to exceed their customers’ expectations.

As a digital marketing company, ClickReady Marketing is always looking for ways to improve our brand reputation and increase customer satisfaction,” said CEO Craig Lawson. “We believe this email change will make us appear more professional and practical, two very important qualities in the world of digital marketing. Additionally, we believe this change will help establish our brand as a top choice for those looking We hope our customers enjoy this change and continue to choose ClickReady for all of their digital marketing needs.

If you have any questions or concerns, please do not hesitate to contact one of our team members at their new email address. We look forward to continuing our partnership with our customers and hope to hear from them soon at our new email addresses.”

About ClickReady Marketing

ClickReady Marketing has been ranked among the top 10 PPC management companies and is recognized by Atlanta as the #1 web marketing company. The company’s dedication to its customers and problem-solving skills are just part of what makes it an industry leader in the world of SEO. Their target audience are small and medium-sized businesses, whom they help establish a strong web presence through keyword optimization, paid media, website development and more.

Additionally, ClickReady Marketing is a full-service SEO company. Their expertise in the intricacies of internet marketing allows them to create search engine friendly sites for their clients that will work around the clock to get leads from online searchers. The responsive websites they provide translate across all media platforms so that every consumer base is covered. An in-house team of writers also creates content and graphics for the sites so that the end product delivers a cohesive and cohesive message. To enable an even stronger web presence, ClickReady Marketing also offers organic and paid social media services. With so many metaphorical hats to wear, a new addition to the team is very beneficial for the company and its customers.

To learn more about ClickReady Marketing and its team, visit their site at https://www.clickreadymarketing.com/ or call 404.850.8333.

Media Contact

Craig LawsonClickReady Marketing, 404-850-8333, craig@clickready.com

SOURCEClickReady Marketing

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Google Permission-Based Marketing: Will it Mean a Better Return for Every Ad Dollar Spent? https://iqchannels.com/google-permission-based-marketing-will-it-mean-a-better-return-for-every-ad-dollar-spent/ Thu, 19 May 2022 03:18:26 +0000 https://iqchannels.com/google-permission-based-marketing-will-it-mean-a-better-return-for-every-ad-dollar-spent/ At its recent Google I/O developer conference, the search engine giant announced that it will launch a new tool later this year to give users around the world more control over the ads they see. As part of its new focus on user-centric policies, My Ad Center will allow Google users to moderate the types […]]]>

At its recent Google I/O developer conference, the search engine giant announced that it will launch a new tool later this year to give users around the world more control over the ads they see. As part of its new focus on user-centric policies, My Ad Center will allow Google users to moderate the types of ads that appear on their screens. This means users can customize their ad viewing experience and choose which brands they want to see in advertising, YouTube, search, and the discovery feed. Users will also have the ability to choose the degree of personalization they are comfortable with, which means no more pop-up ads that reflect your searches and conversations.

Given the ubiquity of Google ads, that’s obviously good news for increasingly privacy-conscious customers, but it’s much more nuanced when it comes to advertisers, whether brands themselves or the channels on which they advertise.

Aruni Panda, VP – Digital, Carat India, believes that for brands this is a great opportunity to better understand their users and develop a greater connection with them, which will help undo any impact to long term. “It can inspire brands to develop a deeper understanding of, and respond to, a user’s expectations of a brand in more meaningful ways, which goes beyond the personalization of communication based on data signals or demographic information,” he said.

Abraham Varughese, CCO, Digitas, agrees, saying: “While the immediate reaction to putting more control in the hands of users is to see it as another hurdle for advertisers to overcome, I think it could lead much more accurate audience information.”

Knowing the type of branded content a consumer likes to interact with – even if it disrupts their online business – will help us create work that has the potential not to be ignored. Ultimately, this leads to better retention and engagement.

For example, Jigar Patel, co-founder and CEO of Indian beauty brand Brillare, believes that these new changes in advertising policy will be a game-changer in the crowded D2C space in India.

“With the launch of permission-based marketing, users will now have control over which category of ads they want to see, giving brands a more defined target audience and thus delivering a better conversion rate for every advertising dollar spent. Having a more targeted audience will allow for more conscientious marketing from brands,” says Patel, adding, “Consumers are likely to already know the category they prefer to see ads for and can easily block if the ad they see isn’t there. is not intriguing, so it must be able to hold the customer’s attention.

However, these benefits will come at a cost, which will be highly personalized advertising content to make an impression. Akshae Golekar, co-founder of Optiminastic Media, says the cost of advertising will now be higher. “Obviously, a company like Google was expected to move towards a democratic Web 3.0, because it’s a step towards transparency and a cookie-free future for the Internet. We all go out there and it’s the first time a platform like Google has made a decision to allow users to disclose their privacy information to brands they know. However, since the data is owned by one party, ads will be at least 20% more expensive. »

Agreeing that ad spend will most likely increase, Anand Nair – Co-Founder and CCO, 4AM Worldwide, notes that Google’s My Ads center is unlikely to have a significant impact on brands and platforms in the near term. . “Advertising rates could increase for platforms to maintain their overall revenue. However, since most users may not make the effort to access My Ads Center and update their preferences, business will likely continue as usual for the time being,” he says. , adding that we need to be aware of the evolution of spectator empowerment.

“Platforms will increasingly provide features that put viewers in control and brands will need to become more targeted in their approach. I see a much more significant impact in the medium to long term,” he says.

Sadhvi Dhawan, Group Media Director of Blink Digital, adds that for brands, this will limit inventory options for advertising and being able to target their audience solely on the basis of affinity and topic without any filters. behavioral or demographic will not only render their advertisements ineffective. for brand image, but will lead to a much lower ROAS.

“For publishers (website hosting ads), this could lead to an imbalance between demand and supply, because for some brands/topics there could be a huge demand from users, while for others, there might be none. This will make forecasting their inventories even more difficult, affecting advertisers’ media planning,” Dhawan notes, adding, “Brands with less consideration and intent depending on the Google’s policy score may face a potential reach shortage and so will either have to wait longer or look for alternatives to create impact on their audience and scale their brand metrics.”

Siddharth Devnani, co-founder and director of SoCheers, says the content creation process for advertisements could see changes at the brand level because of this, noting, “Advertisers will have the ability to target a very niche audience , but will also need to create highly personalized content for a different set of consumers. Any irrelevant content or targeting will see a drop in impressions and reach. Additionally, the ability for users to easily block any ad will be a greater measure. concrete impact or irrelevance of ad content and targeting.”

Panda sums it up by noting that this can have drastic implications for advertisers in the long run, which can range from a negative impact on advertising effectiveness to a potential loss of revenue. Brands may suddenly realize that the group of users they constantly interact with are not interested in them or never have been.

“However, in the short term, it is less likely to have a negative impact, simply because adjusting to it will take time. Even today, ‘Stop showing me this ad’ is not used by many “, he concludes.

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

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What’s new in RHEL 9? In addition to a new marketing division… https://iqchannels.com/whats-new-in-rhel-9-in-addition-to-a-new-marketing-division/ Tue, 17 May 2022 23:52:58 +0000 https://iqchannels.com/whats-new-in-rhel-9-in-addition-to-a-new-marketing-division/ the latest version of Red Hat Enterprise Linux version 9 in production marks an important turning point in the company’s history. It is the first version preceded in terms of development by CentOS feedsan operating system that is production-ready but somewhat of an advanced testing ground for new features (initially tested in Felt) that will […]]]>

the latest version of Red Hat Enterprise Linux version 9 in production marks an important turning point in the company’s history. It is the first version preceded in terms of development by CentOS feedsan operating system that is production-ready but somewhat of an advanced testing ground for new features (initially tested in Felt) that will eventually infiltrate adult Red Hat Enterprise Linux.

The biggest changes in RHEL 9 are around security and compliance, the latter especially for so long the ugly half-sister of enterprise Linux, but increasingly becoming a central pillar upon which enterprises can operate legally and more securely.

To help enterprises do more than engage in governance exercises such as PCI-DSS compliance, security options now include smart card authentication, more detailed SSSD logging, use of OpenSSL3 by default, and removal of root access to an RHEL box via SSH. Kernel patches on servers are now also possible without a reboot from a system administrator’s web console, and there are built-in checks against hardware layer vulnerabilities such as Meltdown and Spectre.

There are improvements for Red Hat-flavored containers in Podman, and UBI images have been updated in their standard, micro, mini, and init forms. Container validation is improved, so there’s less chance of time-pressed developers extracting malicious containers from spoofed domains.

Red Hat Official Press Releases RHEL version 9 emphasizes cutting-edge operating system capabilities under the hood, making it easier for organizations to create canonical images that can be rapidly deployed at scale. There is also a Podman rollback capability that detects if new containers fail to start and will quietly replace the new one with the old (working) one.

For developers, the new versions of Python (3.9) and GCC (11) by default are interesting, as well as the latest versions of Rust and Go. Applications in Flatpaks are welcome (the current vogue for immutable Linux distributions crosses a another step towards the general public), but the RPMs are clearly going nowhere at the moment.

Red Hat’s other big twist is that RHEL 9 may well put an end to absolute Class A PR. SNAFU society presided when CentOS has been discontinued. Or, to be more specific, when moving from an operating system running alongside RHEL to a semi-rolling edge version of the more stable, licensed, and production-ready RHEL operating system.

The phrase “miscommunication” tends to cover a number of errors in business environments, ranging from a misdirected email to, in the case of Red Hat, a complete mishandling of product announcements that had incendiary effects in the enterprise technology community.

But “bad communications” aside, the Red Hat stable’s lineup seems to be more stable and accepted than it was a year ago. Registered users can run RHEL on a dozen instances without incurring license fees, and Stream 8 is phasing into production as well. Matthew Hicks (Executive Vice President for Products and Technology) of the company said: “[…] Red Hat Enterprise Linux 9 extends where needed […], combining the trusted backbone of enterprise Linux with the innovative enablers of open source communities. The community’s “innovative catalysts” have just healed their wounds inflicted by a Red Hat marketing division that many would expect to have undergone some personnel changes lately.

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Q&A: Pantheon’s CMO on Data-Driven Marketing https://iqchannels.com/qa-pantheons-cmo-on-data-driven-marketing/ Tue, 17 May 2022 09:02:28 +0000 https://iqchannels.com/qa-pantheons-cmo-on-data-driven-marketing/ (Image credit: Blake Wisz/Unsplash)Data has become essential to marketing today, but the most important aspect of data-driven marketing is how it helps brands deliver value to customers. That’s according to Christy Marble, who is the CMO of Pantheon, a WebOps SaaS platform. In his own words, Marble’s job is “to spearhead the growth of the […]]]>
(Image credit: Blake Wisz/Unsplash)

Data has become essential to marketing today, but the most important aspect of data-driven marketing is how it helps brands deliver value to customers.

That’s according to Christy Marble, who is the CMO of Pantheon, a WebOps SaaS platform. In his own words, Marble’s job is “to spearhead the growth of the company by bringing Pantheon to people who are inspired to harness the values ​​of the open web to impact the world.”

Marble and her team drive the go-to-market programs that bring the company’s vision to life and delight customers at every stage of the customer journey. Finding innovative ways to connect and engage customers through data-driven insights is a big part of her daily job.

We asked him to explain how data has reshaped marketing and how brands can use it to better engage audiences.

Are marketers too preoccupied with analytics?

Christy Marble, CMO of the Hall of Fame

No. The most important analyzes give us insight into the needs, experience and value of our customers. These are the people who interact with our marketing activities.

When they voluntarily share information about themselves, it is our responsibility as marketers to honor that by using that information to continually improve the value we provide to them.

We earn trust, advocacy, and business results when we authentically apply insights to understand our consumers so well that we can predict and deliver an extraordinary experience.

For example, I have been traveling a lot lately. I recently got a good deal at a hotel that was being renovated. I am a member of their loyalty program so I took the risk.

When I arrived there were signs in the lobby asking guests to excuse any disturbances due to construction. While I was there I didn’t feel any difference in the experience. I had a great stay, the staff were lovely and the hotel met my needs.

After my stay, they emailed an NPS survey request. I don’t always finish them, but this time I did. I gave them the best scores they got.

The hotel manager responded with a very nice note, expressing his appreciation for my comments and telling me that they would share it with their wider staff. Imitation is the purest form of flattery, so I passed on this thank you note to my Hall of Fame team.

It was a great example of using information to deliver an amazing experience. I willingly shared information and the brand responded with an experience that made me feel good about being their customer.

Perhaps we should think about the return on human investment: HROI. This means using our analytics in a way that makes people feel good about their interactions with us.

Where does the disappearance of browser cookies leave data-driven marketing?

Some brands treat consumer data with respect and respect customer privacy. These are the companies that welcome privacy regulations and were early adopters of GDPR because customer experience is at the heart of their values.

For people in companies like these, these changes in the industry provide an opportunity to differentiate themselves and rise above the noise.

In the age of digital marketing, the brand experience and the consumer experience are intrinsically linked.

Buyers continue to prefer anonymous and non-anonymous research – to try things before they buy. The rise of product-led growth is a prime example.

The best digital marketing brands focus on the shopping experience. They strive to reduce friction in the process by anticipating likely questions and needs before the customer knows they have them.

These marketers perform champion-challenger testing of different journeys for different people to learn and deliver the right content at the right time. It’s not once and for all, but continuous process improvement by marketers, designers and web engineers who wake up every day excited to improve the experience of people who interact with our brands.

One thing our team recently tested and tweaked is our chat experience. How do you discreetly interrogate and then quickly guide people to what they’re looking for? “God, I wish there was a quick video explaining this” or “I’d like to ask a client.” Let us provide you with a video or introduce you to our customer forum where you can ask an expert.

How can CMOs ensure that creativity and human connection are at the heart of their data-driven efforts?

The role of the CMO has truly expanded over the past decade with responsibility for leadership priorities, business performance, market creation, martech and webtech stacks, context change and prioritization can be difficult.

But above all, our companies need us to represent the voice of the customer. What has worked for me is to keep it simple: think. To feel. Do.

We like to have fun and think of really bold ideas. When people feel good about the interaction, they feel included, they feel valued, and they want to tell others about it. They want to share this experience for you. And this is the ultimate marketing victory.

How does your background in social psychology shape your work as a CMO?

Growing up, my mom and aunt were social workers, and a lot of our dinner conversations revolved around human issues. My undergraduate degree is also in sociology.

I’m fascinated by the way people think, the way people act, and the things that fulfill them and give them purpose. This deep curiosity drew me to marketing, and that suits me perfectly.

There’s quite a bit of research involved in both sociology and marketing, asking why and making and challenging assumptions. Although the connection to cloud technology is not immediately apparent, it is actually very congruent.

Indeed, the best SaaS solutions disrupt the way people think and do things. It shapes my work as a CMO. As a CMO, I love the challenge of helping people see and experience new ways of doing things.

Which brands succeed in marrying creativity and data-driven marketing?

I watched Chief. It is a private leadership network for women executives. They know their audience well and target them effectively. Their marketing content offers value, which makes me feel like their product is likely to do the same.

Their current campaign is simple, yet effective using social advocacy, customer advocacy, potential influencer marketing, and lots of customer advocacy and referral marketing.

One of the customer defense elements of their campaign is the selfies posted on LinkedIn by each new member. They share their gratitude for being accepted into Chief, while wearing the distinctive forest green sweatshirts with a gold Chief wordmark embroidered intricately on the front. (Each new member receives a sweatshirt in their onboarding kit.)

This is a great example of goal-oriented marketing. It honors the brand purpose and brings value to the customer in every interaction, before and after choosing the product. Great data-driven marketing continues to deliver value even after the deal is signed.

This applies to B2B, B2C, and partner-focused marketing. We all interact with humans. These are the people who buy our products and services. These are the people who use our products and services.

This interview has been edited and condensed. For more insights from Marketing Leaders, subscribe to our free newsletter.

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How to Win with RedShift Digital Marketing, a Pittsburgh Marketing Agency https://iqchannels.com/how-to-win-with-redshift-digital-marketing-a-pittsburgh-marketing-agency/ Mon, 16 May 2022 13:02:17 +0000 https://iqchannels.com/how-to-win-with-redshift-digital-marketing-a-pittsburgh-marketing-agency/ Pittsburgh, Pennsylvania: RedShift Digital Marketing is making a difference in the digital marketing space with solutions that deliver relentless accountability, unwavering customer service, clear communication, and measurable results. Their proven and results-driven systems cover critical aspects such as content marketing, SEO and local SEO, search engine PPC, social media PPC, website design, content marketing and […]]]>

Pittsburgh, Pennsylvania: RedShift Digital Marketing is making a difference in the digital marketing space with solutions that deliver relentless accountability, unwavering customer service, clear communication, and measurable results. Their proven and results-driven systems cover critical aspects such as content marketing, SEO and local SEO, search engine PPC, social media PPC, website design, content marketing and production video. These solutions are carefully created to remove the excesses, inconsistencies and predictability of typical experiences, thanks to a team that focuses on planning and delivering measurable results. Redshift Digital Marketing invites all its clients to a non-binding strategic market audit session.

RedShift Digital Marketing was founded to break the long-standing status quo in the digital marketing space. They work towards this goal by creating a finished system that offers greater attention to detail and results. Their digital marketing solutions stand out for delivering practical marketing plans inspired and designed by experts and clients. The marketing business is owned and managed by Jeff Lizik.

The company is committed to becoming an essential part of the growth and future prospects of its customers. Their results-driven digital marketing strategies have helped many businesses achieve scalability. SEO services offer a clear path to sustainability, considering that just over 50% of all website traffic comes from organic search. The main benefits of implementing a robust content marketing strategy include improved web traffic and boosted website authority.

For businesses interested in website design and development, RedShift Digital Marketing can help turn visitors into leads by using quality user experience and curated content to create engaging, informative and influential websites. The four phases involved in web design are project discovery, design and user experience, website development, and web deployment. During the discovery phase of the project, internal experts will learn more about the client, their business and their needs. In the second phase, the team will implement a sitemap, wireframes, and visual designs on the homepage and inner pages of the target website to improve the design and user experience. Web development is done to the highest standards.

The team gathered at Pittsburgh Marketing Agency believes there is a better way to do things, which is why they are data-driven, transparent, customer-centric, and dedicated to getting results. Leaders include President and CEO Jeff Lizik, Vice President Abby Mundell and Chief Digital Marketing Officer Megan Dombek. Also featured are digital marketer Chrystal McKay, content manager Shannon Clarke and social media specialist Gabrielle Ferguson. Several clients trust the company, including American Gas Lamp Works, Costa Homebuilders, solutions21 and GatewayAnalytical.

To contact the digital marketing experts at RedShift Digital Marketing, call 4126972800 or visit them at 436 7th Avenue Suite 200, Pittsburgh, PA, 15219. For potential clients, the company strives to be the marketing company digital that customers would be happy to have found sooner.

Media Contact

Company Name
Redshift Digital Marketing
Name of the contact
Jeff Lizik
Call
4126972800
Address
436 7th Avenue, Suite 200
City
Pittsburgh
State
Pennsylvania
Postal code
15219
Country
United States
Website
https://redshiftdm.com/

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Smart marketing with NFT technology https://iqchannels.com/smart-marketing-with-nft-technology/ Mon, 16 May 2022 00:37:48 +0000 https://iqchannels.com/smart-marketing-with-nft-technology/ This PSFK guide explores how tokenization will drive the future of brand-consumer interactions. Summary Over the past year, NFTs have evolved from a loosely understood facet of cryptocurrency to a standalone technology concept that brands continue to explore for the ability of these tokens to increase innovation, scale customer experiences, to facilitate new ideas and […]]]>

This PSFK guide explores how tokenization will drive the future of brand-consumer interactions.

Summary

Over the past year, NFTs have evolved from a loosely understood facet of cryptocurrency to a standalone technology concept that brands continue to explore for the ability of these tokens to increase innovation, scale customer experiences, to facilitate new ideas and to reinvent the way we buy and sell. goods and services. Due to the ability to track usage and apply intelligent processes that respond to their ownership and usage, NFTs have grown dramatically in popularity as brands around the world experiment with token technology every day.

Presentation of the report

In this Marketing Innovation Report, PSFK researchers explore how brands and retailers can leverage NFT technology, tokens and ledgers for customer engagement and innovation in advertising and marketing. The analysis will be presented in three stages of maturity regarding the use of NFTs to deliver the marketing and advertising solutions of tomorrow:

  • Part 1 dives into strategies for NOW where NFTs are currently being explored as valuable tokens
  • Part 2 examines NEXT and the immediate future use of NFTs as an access token
  • Part 3 considers the NEW and more distant future for NFTs as platforms for new ideas

Ultimately, readers should understand how NFT-related technology and strategies will power the future of any brand’s advertising, marketing, and engagement.

What you will learn in this report

  • How Cryptocurrency is Adopted by Brands and Retailers
  • Why NFTs Represent Digital Identities Beyond the Digital Wallet
  • The way NFTs are used as collectibles provides proof of fandom
  • Why Ledger Technology Makes Brand Authenticity and Corporate Transparency “Table Stakes”
  • How NFTs are used for exclusivity for owners and mega-fans
  • Why Loyalty Programs Will Get an Upgrade Using Tokens
  • Why co-create the future of a creator economy
  • How NFTs can be used as an effective means of fundraising
  • Why token technology will ultimately lead to improved creator control and fairness

What’s in this report?

In this NFT technology report, researchers at PSFK iQ outline the ways retailers and brands can leverage NFTs as a gateway to deeper consumer experiences.

This report provides:

  • 9 Strategies to Deliver a Deeper and Better Customer Experience with NFT Technology
  • 27 best examples of how brands and retailers are using NFT technology to align with their consumers’ wants and expectations
  • Case studies of Tom Brady, Coinbase, Difference, Snoop Dogg, Lamborghini and more.
  • Market statistics and consumer insights on changing consumer mindset behaviors and expectations around NFT experiences

During the research for this article, original interviews were conducted with the following pioneers and their opinions can be found in this report:

Who prepared this report?

This report was produced by the same research department at PSFK which, since 2004, has been providing trend-driven innovation advice to Apple, BMW, Facebook/Meta, Google, Microsoft, Samsung and volkswagen

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How Using Multi-Channel Marketing Can Increase Conversion Rate https://iqchannels.com/how-using-multi-channel-marketing-can-increase-conversion-rate/ Sun, 15 May 2022 04:31:18 +0000 https://iqchannels.com/how-using-multi-channel-marketing-can-increase-conversion-rate/ By Raushn Jha Consumers move to different places, and if you want to tap into a larger consumer base, you need to reach them through multiple mediums; This is where multi-channel marketing comes in. A study indicates that customers make purchasing decisions after touching products 6-8 times through different mediums. Research indicates that touchpoints across […]]]>

By Raushn Jha

Consumers move to different places, and if you want to tap into a larger consumer base, you need to reach them through multiple mediums; This is where multi-channel marketing comes in. A study indicates that customers make purchasing decisions after touching products 6-8 times through different mediums. Research indicates that touchpoints across multiple channels increase brand awareness and ultimately this increases conversation rate.

People use multiple devices these days to access different platforms, so marketers need to target their potential consumers wherever they go and spend most of their time. When a person sees a brand multiple times on multiple platforms, they are more likely to buy from that brand because they think they know that brand.

With multi-channel marketing, marketers will be able to retrieve more data, such as a customer’s behavior across different platforms. Marketers can create their marketing strategy accordingly for future campaigns, which will give them a better result.

Statistics show that more than 50% of brands use more than three platforms to target their potential/existing customers. A hubspot study shows that 92% of marketers leverage more than one channel and 81% leverage more than three. According to a survey, the top channels used by B2B marketers are social media, websites/blogs, email marketing, and content marketing. And the top channels used by B2C marketers are social media, email marketing, website/blog, and influencer marketing. Here we can see an increase in influencer marketing because people are likely to buy something more often if they see an influencer endorsing it, so influencer marketing has become an essential part of marketing multichannel for any brand.

Multi-channel marketing is even more essential these days because there are so many distractions and it’s hard to get noticed by a customer unless marketers reach out to them where they are. So it doesn’t matter if someone only reads email, someone just uses the web, and someone spends an entire day on Instagram, if marketers are everywhere, they will draw attention to the one or the other place.

Multichannel marketing helps marketers find new customers, retarget existing customers, understand customer demographics, analyze customer journeys, and more.

While doing multi-channel marketing, a marketer must implement a unified customer view; it will help them track customers, their communication and their purchases across the channel; this data will help them target potential customers with personalized marketing messages. Research reveals that around 59% of customers who experience any kind of personalization from the brand have an impact on their purchasing decisions.

The younger generation uses multiple platforms for multiple things, and they use multiple channels to research a brand before purchasing anything from said brand. In this scenario, marketers should be where they find them. Marketers also need to know who finds where. This information can only be obtained if they do multi-channel marketing and will have more data to analyze; what is going well, where it is going well, where we can improve things, etc.

According to a report, from 2010 to 2014, the average number of channels used by a buyer before conversion increased from 1.25 to 3.25. These days, even if a customer is going to buy something from a physical store, they search for that product online and hold back on their purchase until they get more information about that particular product; for this they use several channels. So focusing only on one marketing channel is not enough for any marketer/brand where most of them operate multiple channels which helps them to increase conversation rate.

The author is founder and CEO of PDP Media. The opinions expressed are personal.

Read also : What NFTs could mean for the gaming industry

Crazyohwe are on Twitter, instagram, LinkedIn, Facebook

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Let’s explore the marketing mantra with the marketing mantra. https://iqchannels.com/lets-explore-the-marketing-mantra-with-the-marketing-mantra/ Sat, 14 May 2022 16:13:21 +0000 https://iqchannels.com/lets-explore-the-marketing-mantra-with-the-marketing-mantra/ Have you ever wondered why people are so hooked in this world of marketing these days? Well, the answer to this question is quite simple. Marketing means promotion. It is the most common way to investigate, manufacture and convey value to address a target market’s problems with work and products, possibly including determining an interested […]]]>

Have you ever wondered why people are so hooked in this world of marketing these days?

Well, the answer to this question is quite simple.

Marketing means promotion. It is the most common way to investigate, manufacture and convey value to address a target market’s problems with work and products, possibly including determining an interested audience; choosing specific attributes or topics to emphasize in the ad. It sure is a big world. Almost everyone is in this business in one way or another.

Marketing has always been a hot topic among young and professional businessmen. Marketing Mantra, a trendy company and also one of the best marketing agencies in Lucknow, is here to help you prepare for your long journey in this fast-paced world. As a company, they believe in increasing the diversity of any company. And so, to justify it, they offer services like:-

1) Social Media Marketing: Customers interact with brands through social media. SMM can bring remarkable success to your business.

2) SEO optimization: Search engine optimization is fundamental. Their SEO strategies can grant you a high ranking in search results.

3) Advanced Analytics: This service covers all aspects of web analytics, from initial setup to advanced tracking solutions and custom features.

4) Email Marketing: Personalized email marketing services can help you save time and money.

5) Content Strategy: Engage with your audience through original, quality content.

and much more

You can visit their website https://marketingmantraa.com/ to learn more about their services.

Marketing Mantra comes under one of the most advanced marketing companies in India. It is also clearly the fastest growing and best growing marketing agency in Lucknow. As a company, they believe in rapid upgrading and therefore use advanced technology and software to meet customer demand.

Wandering into any industry without proper guidance or planning could destroy you from the ground up. Marketing Mantra can help you grow. Being one of the best marketing agencies in Lucknow and continuously challenging its rivals, they have gone from strength to strength. If you can trust them, be sure that your business will grow stronger with them and love them.

This company is founded by Anuj Pradhan, a young entrepreneur who believes in creating space for himself in the industry.

Who strive to make a difference in the market and come up with innovative yet exceptional ideas to hit hard. One such name is Anuj Pradhan who has created a buzz in the city of nawabs – Lucknow. From an early age, Anuj took matters into his own hands and started working in various industries.

He was also an international-level karate player, alongside his entrepreneurial endeavors. He started his own edu-tech company, Studyfication, at the age of 19, which is currently valued at 22cr (2020). With the vision of studying fiction, he connected with many educational institutes and professors to take over their digital endeavors and used them to serve as platforms to educate those who were not accessible there.

In time, Anuj got into the hospitality business and opened his own cafe in the city called Drip Cafe, which turned out to be a hot spot for chilling out in the city. The cafe hosted large, lively parties, which bought more social connections to enter more segments of the business.

Anuj always believes in trying hard, and with the kind of social presence he has, things become easy and smooth. Due to his connections, he often helps his peers and supports them in difficult times, thanks to which his goodwill has been amazing among those around him. Anuj always believes in making things happen and bringing everyone together to progress with everyone.

Recently, Anuj opened another cafe in the city hotspot called Owl cafe with 3 of his friends, creating a nice and lush green for people to hang out. The cafe has received incredible appreciation from the people of Lucknow.

Anuj has also started a new venture called Sq Ft life to target a new segment with his partner Aarav Srivastava to enter the city real estate market.

With his innovative and technology-friendly idea, he aims to grow enormously in the company and wants to conquer the market with his manual work.

In the next few days, Anuj wants to expand his other business called Graphic Bear, a digital marketing company to attract customers across the state. His ideas and handiwork make him a powerful hustler to attract more and more eyes across the city.

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7 of the Best Marketing Automation Solutions for Agencies https://iqchannels.com/7-of-the-best-marketing-automation-solutions-for-agencies/ Fri, 13 May 2022 20:43:30 +0000 https://iqchannels.com/7-of-the-best-marketing-automation-solutions-for-agencies/ The editors of Solutions Review have compiled the following list to highlight some of the best marketing automation solutions agencies can consider in 2022 and beyond. With the right marketing solution, agencies in all markets can improve the way they manage clients, measure performance, nurture relationships, generate effective marketing campaigns and build brand loyalty. However, […]]]>

The editors of Solutions Review have compiled the following list to highlight some of the best marketing automation solutions agencies can consider in 2022 and beyond.

With the right marketing solution, agencies in all markets can improve the way they manage clients, measure performance, nurture relationships, generate effective marketing campaigns and build brand loyalty. However, finding the right marketing automation software for your agency’s needs can be difficult, especially since each solution provider offers different features that may not meet the needs of your agency’s clients.

To help your business find the best marketing automation solution for agencies, the editors of Solutions Review have compiled the following list of top vendors. Our editors selected these software solutions based on each vendor’s authority score, a meta-analysis of user sentiment via the web’s most trusted enterprise software review sites, and our criteria for five-point exclusive inclusion. The list is organized in alphabetical order.

The best marketing automation solutions for agencies


ActiveCampaign

The description: ActiveCampaign provides email marketing, marketing automation, CRM and sales automation solutions to customers across all industries. Their marketing automation tool offers a simple visual overlay, showing users how automations connect and the features of each campaign. The platform provides social media analysis, as well as in-depth site tracking. Agencies can use the ActiveCampaign platform to manage client relationships, build trust with their customer base, create automated campaigns, and more.


Influence

Act-On - logo

The description: Act-On provides a marketing platform that eliminates many of the monotonous tasks marketers face. It automatically tracks and collects analytics and uses the information to improve marketing techniques. Users get full visibility into unknown and known activity on their website. With the collected data, Act-On then automates the nurturing based on the user’s preferences. It even segments customers and leads into specific categories for you. Act-On’s features can help agencies capture website visitor data, nurture clients, develop personalized brand experiences, launch automated nurture campaigns, and maximize engagement with tools of segmentation.


BenchmarkONE

BenchmarkONE - logo

The description: BenchmarkONE, formerly known as Hatchbuck, is an all-in-one marketing automation and CRM software designed to help small business owners and marketing agencies streamline campaigns and execute strategies. Along with its CRM and marketing automation offerings, BenchmarkONE also offers email marketing, pop-ups, landing pages, APIs, and integrations. Its marketing agency solutions offering offers bespoke functionality to capture leads, develop emails, create drip campaigns, automate follow-ups, monitor website activity, trigger click-through automations links, integrate information into your strategies and segment contacts.


HubSpot

The description: HubSpot offers a variety of features focused on marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. Users can edit their website or mobile site without any coding knowledge; they can drag and drop pages, posts, landing pages, etc. Marketing Hub automatically tracks and reports customer interactions. This data is used to measure the effectiveness of a campaign or to create new automations.


Platform

The description: Platformly offers users a suite of multi-channel marketing automation tools to capture and nurture leads into long-term customers. The company’s agency-specific solution offers features for email marketing, CRM, drag-and-drop editing tools, link tracking, customizable business dashboards, marketing automation, landing page creation, advanced reporting and email text editing. With these tools, agencies can help their clients convert visitors into leads, automate their onboarding process, and equip them with the messaging and sales metrics they need.


SharpSpring

The description: SharpSpring offers a marketing automation platform for businesses and agencies. Their behavior-based tracking tool helps users understand what drives each click. It also improves email automation as customers are tracked after the click for increased personalization. SharpSpring’s marketing automation solution for agencies can help users show clients measurable results and migrate from project work to retention-based relationships. Agencies will also have access to SharpSpring’s agency support services, flexible email templates, single sign-on, rebrandable interfaces, hassle-free client management, and hundreds of partners and of integrations.


VBOUT

VBOUT - logo

The description: VBOUT is a multi-channel marketing automation solution for lead collection with a customer-centric approach. The company provides a variety of marketing automation features in its flagship platform. Its dashboard uses drag and drop to build landing pages, customer journey builder, and social media management. Agencies can use VBOUT’s rebrandable platform to create unique pricing plans, simplify workflows, improve business collaboration, leverage marketing strategy templates, and manage client accounts, profiles, campaigns , automations and tasks from one place.


Guillaume Jepma
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GetResponse Launches Enhanced Ecommerce Marketing Automation https://iqchannels.com/getresponse-launches-enhanced-ecommerce-marketing-automation/ Fri, 13 May 2022 06:49:58 +0000 https://iqchannels.com/getresponse-launches-enhanced-ecommerce-marketing-automation/ This marks the marketing automation company’s entry into the fastest growing consumer technology industry: e-commerce. GetResponse, marketing automation software, announces the launch of an enhanced marketing automation solution for e-commerce. Ecommerce marketing automation helps online store owners scale their business in an automated way, which increases their revenue and sales. Marketing Technology News: GetResponse Announces […]]]>

This marks the marketing automation company’s entry into the fastest growing consumer technology industry: e-commerce.

GetResponse, marketing automation software, announces the launch of an enhanced marketing automation solution for e-commerce. Ecommerce marketing automation helps online store owners scale their business in an automated way, which increases their revenue and sales.

Marketing Technology News: GetResponse Announces Transformation into a Joint Stock Company

“While we had existing partnerships and strong integrations with e-commerce companies such as Shopify, Magento, PrestaShop, WooCommerce and BigCommerce, it became clear to us through countless customer interviews that we needed to expand our e-commerce automation solution,” said Daniel Brzeziński, VP, COO and Product Manager at GetResponse. “Inspired by this idea, we’ve taken our existing e-commerce integrations to a new level and added additional features to better equip business owners to seamlessly generate revenue.”

The following enhanced feature set allows users to harness the power of automation to grow their e-commerce stores:

  • One-click integrations with major e-commerce platforms: Populate product inventory and customer data in GetResponse (no coding experience required).
  • Advanced segmentation: Information about customer purchases, order history, and site behavior helps create segments for specific groups of customers and create precisely targeted marketing campaigns that convert.
  • Fast transactional emails: Send automated purchase confirmations and trigger automated abandoned cart emails that remind customers of unfinished purchases.
  • Coupon code: Sync promo codes from e-commerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders or automation messages.
  • Product recommendations: The Product Recommendations Engine is a powerful data-driven tool that learns customer preferences and potential needs based on purchase history and behavior. The automation populates the section of an email with specific products relevant to each recipient on the list.
  • Pop-ups: Used to grab the attention of website visitors, popups dramatically increase site conversions and sales. GetResponse provides access to a no-code, drag-and-drop builder where users can design pop-ups and set specific conditions on how they operate.
  • Predefined Automation Templates: Welcome new contacts, recommend products, recover lost sales, and easily use behavioral targeting with pre-built templates and playbooks.
  • Omnichannel: Use email, web push notifications, SMS, and pop-ups for comprehensive multi-channel customer engagement campaigns that improve sales growth.

Marketing Technology News: MarTech Interview with Bob Ciccone, Executive Vice President of Business Development at NetBase Quid

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