Cheltenham’s award-winning digital marketing agency is sold –
French digital marketing agency, JVWEB, has bought Gloucestershire-based search engine optimization specialist Ocere in a deal that would be “win-win” for both companies.
Specializing in SEO performance and content creation, the Cheltenham-based agency manages over 220 active clients across a range of industries, including gaming, technology and finance, in over 40 languages.
Ocere CEO Tom Parling said the deal with JVWEB was the result of a nine-month sale process which saw the Gloucestershire company attract “significant global interest”.
This means that Ocere, which has a turnover of £6m and 20 employees, is part of the ambitious French company, which has 70 employees, a turnover of £12.5m (€15m) and raised £20m (€25m) to fund its growth in 2021.
“We are delighted to be part of an ambitious international group, to grow our service offerings and to continuously improve our proposition to customers around the world,” said Parling, whose business grew 63% in 2021 and by 113% in 2020.
“This move is a true ‘win-win’ for our customers, our teams and the collective ambition of both companies.”
JVWEB sees the UK as “an important and exciting market” and “a gateway to the global English-speaking population”.
Both parties describe the “strategic acquisition” as “a significant step forward in building an international digital marketing group with multilingual capabilities across multiple digital disciplines,” including SEO, Google Ads, Facebook Ads and content creation.
By Andrew Merrel
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Friday, January 14, 2022