Choosing a Law Firm Marketing Agency | Good2bSocial media

[Author – Noreen Fishman]

Any business hoping to grow needs to understand the rapidly expanding world of digital marketing. The problem is that the online landscape is so vast and rapidly changing, becoming space efficient requires more bandwidth than most law firms. Chances are you’ll do better with a digital marketing agency in your area. Here are our tips for choosing the right law firm marketing agency.

How to Choose a Law Firm Marketing Agency

Ask yourself: what are your law firm’s marketing needs?

First of all you have to assess where your internal staff is short. What are your ultimate goals and how do you hope to market to achieve those goals? What can you do internally and where are you short of time or talent? Consider specific initiatives that require outsourced help. From technical SEO help to content creation strategy to web design, these areas all require different skills. Some agencies may offer full service, but many will specialize in certain areas. Once you have identified your true needs, you can develop a list of agencies that can help you in those specific areas.

Look for a digital marketing agency with legal knowledge of the industry

As in any field, there are marketing agencies that excel at what they do and some that make promises they can’t keep. You need to find an agency that will produce a strong return on investment, and the best way to do that is to check past results. Look into their background and take a close look at the type of companies or companies they have worked with. Do they have experience working with law firms? If yes, what size of business? Some agencies may have great results, but not in your area of ​​practice. It can make a difference in performance.

To truly develop a marketing strategy that aligns with your law firm’s business goals, it’s ideal to work with an agency that has a proven track record of working with other law firms like yours. They are more likely to have disruptive and innovative approaches to attracting and capturing your ideal client because they understand your practice.

A highly regarded agency should have a list of references. Ask them if they have any contacts you can talk to directly. If they can’t provide that, take that as a bad sign.

Hire a strategic partner for your law firmlaw firm marketing agency

When you hire a digital marketing agency for your law firm, you cultivate a true strategic partnership. Although some of your goals may be short term, you should consider working with a longer term agency. Commit to taking the time to find the right partner. Rushing to choose one because you’re at a dead end could waste your time and money, and start over anyway. Try to think of hiring an agency as you would hiring someone for your own in-house team. You need to make sure there is a good cultural fit, that members of both teams seem to like and respect each other, and that they are committed to being in the trenches with you. The right agency will be happy to dig into the challenges with you and find solutions, and should have staff available to help you when you need them.

Focus on value

Everyone has one budget. Of course, cost will be a factor when choosing a legal marketing agency – it’s just the nature of business. However, focusing only on price rather than value is a mistake. The cheapest digital marketing agency very rarely offers the best value for money. If an agency offers services at a much lower rate than others, ask yourself why. Are they applying fewer resources to your account? Use less sophisticated tools? There’s probably a reason why they can offer such a low rate. Instead, it’s important to invest what’s needed, but be confident in how your investment is being spent. Make sure you understand what you will receive for what you pay and how success will be measured. Make sure you have regular check-ins and can change strategies to work towards better results if needed. Hiring an agency is an important investment in the future of your business, and all parties should view the process as such. In this articleMailchimp lists some of the best questions lawyers can ask to determine if an agency is a good fit for the brand.

Look at their reputation

When looking to hire a law firm marketing agency, pay attention to their reputation in the legal industry. Try to check out the online reviews and the case studies/testimonials they have on their website. Are there any notable stories of what they have been able to do for other law firms? Have they worked with any notable law firms? Do the law firms they have helped have marketing close what would you be looking for?

Related: check out the 2021 index of employment law firms to get an idea of ​​what the marketing of top law firms looks like.

Ability to build

Sure, you may only need help with one aspect of your marketing right now or you may only have the budget to address 1-2 items, but what about in the future ? Chances are your business will change and want to do more with your marketing, or on the less brilliant side, perhaps. have to put more effort into your marketing in case you fall short of your business development goals. Look for an agency that offers a multitude of services or, better yet, a full range of services. This will allow your law firm to grow with the agency and means you can easily add more services should you need them.

What is their team made up of?law firm marketing agency

You may be surprised at the number of specialties that exist in marketing and in the legal marketing industry. For example, a well-thought-out agency will most likely have individuals for particular tasks like search engine optimization, web design, copywriting, etc. Or the agency can outsource these tasks. Find out about the teams of the agencies you are looking for. Do they have a team that will meet your needs? Remember that you are going to an agency because you want expert help. So make sure that this agency has experts on all the marketing elements you will need.


The right law firm marketing agency will help you generate revenue, alleviate stress, and allow you to focus on what’s important to your firm: growing your practice.

This post was edited and reposted on November 19, 2019.

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