Daily news from online research no. 33739

Fund for marketing impact measurement company Northbeam

August 16, 2022

Northbeam, a San Francisco-based marketing measurement platform for DTC and e-commerce brands, closed $15 billion in Series A funding, to be used for further product development, including expanding its machine learning capabilities.

The round was led by partners at Silversmith Capital.

Northbeam combines machine learning and first-party data to give customers actionable insights into customer buying behavior and the effectiveness of marketing spend across multiple channels, including influencers, owned media, TV, podcasts, press and direct mail, allowing them to plan and optimize their investment before most of their spending is done.

Northbeam CEO Austin Harrison comments, “Marketing spend makes up a significant percentage of brand budgets, yet many companies have limited insight into what marketing spend actually drives profitable growth. Northbeam helps brands invest in growth efforts that make economic sense, which is especially important today given the current macroeconomic situation.”

Website: www.northbeam.io .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.

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