Daily news from online research no. 33780
SUP3RNATURAL and Touchstone in a research/marketing agreement
August 24, 2022
In the United States, new pop culture strategy agency SUP3RNATURAL and full-service agency Touchstone Research have partnered to help clients conduct research and produce creative and campaign briefs based on those findings for use in marketing activities.
SUP3RNATURAL was founded last month by Jake Katz, who previously served as SVP Strategy at entertainment marketing and content production company Trailer Park, VP, Audience Insights & Strategy at Revolt Media and TV, General Manager of Ypulse , Director of Trends and Primary Research at NBCUniversal. , and Head of Insights Innovation at MTV. His company offers a range of services such as communications planning, target audience development and creative strategy.
With this partnership, SUP3RNATURAL will offer its clients creative testing, positioning and audience research capabilities through Touchstone’s global panel partner program, which provides access to millions of panelists across a range of demographics – including children, adolescents, young adults aged 18 to 29, and adults aged 30 to 65. Aaron Burch, CEO of Touchstone Research, which provides consumer research services to media and entertainment, technology, youth and family brands, says the deal also provides access to the strategy skill set marketing of SUP3RNATURAL, offering support for field research to the writing of the creative brief or the campaign.
Katz says, “We’re excited to partner to offer our clients both efficiency and the opportunity to strengthen collaboration between research and marketing, or what data says and what to do with it.”
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.