ESOMAR appoints global marketing manager
September 7, 2022
Global membership information and data organization ESOMAR has appointed Gabriela Kusters as Global Marketing Manager, responsible for expanding existing marketing initiatives and raising awareness of the association worldwide.
Celebrating its 75th anniversary this year, ESOMAR has members in over 130 countries and is headquartered in Amsterdam, where Kusters will be based.
She comes from high-tech telecommunications company Gamgee and spent six years leading EMEA marketing programs for the global Mobile Marketing Association (MMA). Previously, she was a marketing lecturer at United POP, the music backing band’s international education division, and held a number of other public relations and marketing roles. She holds an MSc in Marketing from Brunel University London and a BSc in Communications and Media Studies from HU University of Applied Sciences in Utrecht.
His new role includes driving foundational work across all of ESOMAR’s digital properties to ensure outreach efforts are effective, optimized, and aligned with the organization’s goals and values; establish best practices and achieve marketing objectives; manage day-to-day marketing work and staff; and establishing the overall marketing plan, budget and reporting metrics.
Pravin Shekar, Acting CEO of ESOMAR, said of the hire, “The global knowledge industry is fast-paced and exciting, and Gabriela is the perfect person to lead ESOMAR’s extensive marketing program in this type of She has the perfect blend of digital marketing experience and is not afraid to think outside the box, while understanding the nuances of working in different parts of the world. on the team “.
Website: www.esomar.org .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.
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