Digital Marketing Agency Barryton Helps Make Dreams Come True

BARRYTON — In a world where technology and websites are more important to business than ever, a Barryton resident has spent years working in the digital world helping other businesses and startup dreams come true with his digital marketing agency.

Fred Skaff, a resident of Barryton for over 10 years, founded his digital marketing agency Six Gun Group in 2012. The company focuses on helping businesses and individuals build websites and profiles, as well as in search engine optimization, content and pages. .

Skaff said he saw the need for a more personal digital marketing approach.


“I’ve had this agency for a while and it’s a passion that just started because I’ve always been fascinated with what makes a website go number one on a ranking,” Skaff said. “It turned into talking with a bunch of other guys and learning code and scripts and stuff like that. Then try to evaluate Google’s algorithm that no one ever understands. It really is a mathematical science.

“A lot of small businesses don’t realize how much free traffic they could get by hiring a guy like me,” he added. “We’re talking thousands and thousands of dollars of free traffic because if you’ve just created a website, chances are it’s like setting up a lemonade stand in a sea of ​​lemonade stands. This Just because you have a website doesn’t mean you’re going to show up in the rankings, to any degree.”

Search engine optimization, or the process of maximizing the number of visitors to a particular website by ensuring that the site appears at the top of the list of results returned by a search engine, has become a major tool for many companies.

Whether online or physical, Skaff explained that any business can benefit from an online presence.

Skaff runs his agency entirely from home, which is one of the biggest benefits of working with online and tech-enabled services.

He explained that there are simple ways to get started with an online presence that many don’t pursue.

“I work from home and then hire people through Upwork and whatever has helped me, like graphic designers,” Skaff said. “Most things I keep in-house, but I’m horrible with graphic design and graphic characters, so I hire them out. I just have a passion for helping small businesses.”

Throughout his years with his agency, Skaffs’ Six Gun Group amassed 106 happy clients and saw 120% more traffic and 250% more revenue for the web pages he helped build or optimize. .

HELPING BUSINESSES TO PROSPER

Six Gun Group also performs data analytics for businesses and individuals looking to understand their online traffic on a deeper level.

Skaff said building websites these days is complex and having someone versed in online marketing can be helpful.

“There are a lot of things that go into getting a website to rank,” Skaff said. “It’s not just about code, scripting, monitoring, keywords and article content writing. Nobody ever puts content on their website, and content is king. I use tools like Semrush to track my clients, and I know exactly where they are on a daily basis. I know where they are in the rankings, we monitor everything.

Skaff recounted working with a young man in appliance repair in Grand Rapids, which was just a one-man operation.

“Everyone told me he was just getting into the appliance repair game, and it’s a very competitive niche,” Skaff said. “Everyone told him not to spend money with me, and he did. It was a struggle for him to be a new company. Fast forward a year and a half later, I I’ve had and it’s dominating in the charts, it’s dominating in the search It’s gone from a broken down one-man van to four full-time employees, all new vans, and bought out two competitors in a year and a half flat.

As a primarily one-man operation with Six Gun Group, Skaff understands the difficulty of becoming a successful business, and it inspires him daily to do his best for his clients.

The COVID-19 pandemic also saw Six Gun Group take on a few more clients as more businesses needed help developing an online presence and SEO work.

“When the pandemic first hit, everything froze,” Skaff said. “We are getting busier and busier. For me, I learned that if a man gives you $1, by God, you better work hard enough to give him back $2. It’s just my philosophy, so every client I bring like this young guy into the appliance business, I gave him ten times the value of what he spent on my services.

Skaffs’ website for Six Gun Group prioritizes modernity and simplicity, which he says is a big reason people have paid attention to his work. With regular updates and new skills, which he learns every week, Skaff is continually improving the quality of the service he provides.

“I always preach the cutting edge for my clients,” Skaff said. “I’m always looking for new ways to help and improve myself.”
For more information about Six Gun Group, visit the agency’s website at www.sixgungroup.com.

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