Digital Marketing Agency INGKY Becomes HSI’s Strategic Sponsor
An agency specializing in diversity-focused small business and nonprofit marketing donates cash and in-kind services to HSI while INGKY CEO Margaret Dawson joins the HSI Board of Directors
The Healthcare Surfaces Institute (HSI) today announced that its digital marketing agency, INGKY, is also now a strategic sponsor of the non-profit organization. INGKY, which provides comprehensive marketing services to small businesses and nonprofits, has donated tens of thousands of dollars to HSI in the form of cash and in-kind services. Additionally, HSI announced that INGKY Founder and CEO, Margaret Dawsonwill join the HSI Board of Directors.
INGKY initially helped HSI improve its digital and social footprint, but its partnership with HSI has expanded into a full range of services and marketing strategies to help HSI achieve its mission of tackling the role surfaces in the spread of germs that cause deadly infections. The Institute offers educational programs and resources and will soon release a patent-pending certification program that tests surface disinfection compatibility in addition to other services. Data reveals that surface pathogens are a leading cause of hospital-acquired infections (HAIs), which kill nearly 100,000 people each year.
“As we learned about this silent killer and how HSI was doing all it could with limited resources to bring these facts and issues to the attention of the industry, we knew we had to do more than ‘a traditional agency relationship’, explained Margaret Dawson, Founder and CEO of INGKY. “We believe in HSI’s mission and are committed to helping them save lives and change the way surfaces are selected, manufactured, disinfected and used in healthcare.”
“I cannot express enough how grateful and delighted we are to have INGKY as our marketing partner and strategic sponsor as we take on this mission in the global healthcare market,” said Linda Lybert, Founder and Executive Director of HSI. “To succeed, we need to bring together all segments of the market, including science, academia, manufacturers, healthcare professionals, laboratories, business leaders and regulators. All of this requires consistent and clear communication, marketing and industry sponsorships.
For more information on how you can become an HSI sponsor or member, visit: https://www.healthcaresurfacesinstitute.org/. To learn more about INGKY and how they can help your organization with marketing services, visit https://ingky.co/.
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