Digital Marketing Agency on Track for Outstanding First Year | Midlands Business News

A Birmingham-based digital marketing agency, which was launched by digital specialist Sam Hufton and famed illusionist and magician Ben Hanlin, is on course for a stellar first year.

Pull The Pin expects the fee to reach over £700,000 by the end of July after picking up a string of further victories.

Located on Newhall Street, the company has already created 15 jobs and plans to take on four more as it plans to double the size of the business by 2023.

The firm has worked with PwC, Leon, IDEX Consulting, the English Golf Union, Mazars and The Mirror.

Hanlin said, “We always talked about doing something together, and then Covid-19 came along, which sped up our thinking.

“Some people thought we were crazy to start a business in these trying times, but it’s something we’ve had long enough. The further increase in online usage, and especially video, meant that it It was just the right time and the right opportunity.

“Sam is an amazing operator in the digital space and very well known throughout the industry, while my job meant I was used to creating lots of content that gets millions of organic views.

“All my bookings and tours disappeared overnight, so I started focusing on building a massive audience online and thought ‘why don’t we help businesses do just that? “? – especially those who may not have the internal capacity or waste thousands of pounds on polished content that few people see.”

Hufton, who previously held senior roles at M3 Agency and Found, added: “We want to attract the best talent and the best creative minds, so we need to reflect that in our work environment and the culture we’re trying to build. .

“The plan is working and we’ve been able to bring in some exceptional specialists in digital marketing, web, SEO, content creation, paid social and video production, whether it’s polished films or sequences more “in the moment”.

“It means we deliver what we promise, and it helps us win high-profile accounts and attract growing businesses who are looking for innovative ways to connect with their audiences.”

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