Digital Marketing Analytics Market Expected to Rise

DUBAI, United Arab Emirates, Nov. 17, 2022 (GLOBE NEWSWIRE) — The world digital marketing analytics market stood at US$4.2 billion in 2021 and is expected to reach US$27.2 billion by 2031 with a remarkable CAGR of 20.5% between 2021 and 2031.

Digital marketing enables the collection of data about business activities through various online channels. These analytics tools are great when it comes to looking at real-time data, providing insights into traffic sources, and providing keywords used in market plans.

Cloud-based analytics tools are preferred as they are web-based applications. As such, there is no need to install any hardware or software. Additionally, advanced visualization techniques are combined with comprehensive dashboards, making the solutions more accessible, comprehensive, and easy to use.

Big companies are opting for digital marketing and web analytics solutions to get better performance. Social media platforms are also forcing marketers to think about investments in online marketing data analytics. The software tracks, optimizes and compares social media performance across all platforms.

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At the same time, lack of data integrity with cross platforms may restrain the digital marketing analytics market over the forecast period. Another challenge is the lack of transparency in data provision as well as data gaps due to poor governance. These things need to be fixed, in order to take advantage of the digital marketing analytics market.

Future Market Insights has gone through these details with insights in its latest market study titled “Digital Marketing Analytics Market”. Its holistic team of analysts and consultants are there to run things, with both micros and macros in place and a bottom-up approach to review.

Key Takeaways from the Digital Marketing Analytics Market

  • North America holds the largest market share due to Canada’s considerable investment in online marketing data analytics solutions. The country is also home to a well-equipped e-commerce ecosystem that is pushing businesses to opt for digital marketing analytics solutions to assess the data generated from e-commerce transactions, thereby gaining insights into customer buying habits. , so that appropriate marketing campaigns could be organised.
  • As far as Europe is concerned, France rules the roost and the scenario is expected to persist even during the forecast period. This could be explained by the rapid adoption of cloud-based marketing analytics services and software in France.
  • India is the market leader in digital marketing analytics in Asia-Pacific. This could be attributed to the spread of digitization by the government and improved performance through the integration of advanced technologies.

Competitive landscape

  • Alteryx in July 2020 announced that it had partnered with Adobe to provide marketers with access to new analytics as well as data science solutions through Adobe Exchange.
  • Adobe Systems emphasizes partnering and collaborating with multiple Analytical Process Automation (APA) solution providers to enhance product offerings and customer base. Additionally, the strategy helps deliver more innovation to empower businesses to connect with customers.

“There has been an ever-increasing demand for various digital marketing analytics platforms such as email marketing, social media marketing, SEO marketing, content marketing, PPC marketing, display marketing and video marketing to understand and improve the user experience of digital channels.These platforms are sure to ring the cash registers for the digital marketing analytics market in the future,” says an analyst from Future Market Insights.

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What’s hotter in the digital marketing analytics market?

  • The research study is based on Solution (Digital Marketing Analytics Software and Services (Consulting, Design & Implementation, and Support & Maintenance Services), by End User (Small and Medium Business and large enterprises) and by application (social media marketing, email marketing, content marketing, SEO marketing, PPC marketing, video marketing and display marketing).
  • The fact that digital marketing analytics helps in understanding audience behavior, improving operational strategies and avoiding waste of resources is expected to take the digital marketing analytics market by storm in the near future.

Digital Marketing Analytics Market Outlook by Category

By Solution:

  • Digital Marketing Analytics Software
  • Services
    • Consultant
    • Design and implementation
    • Support and maintenance services

Per end user:

  • Small and medium enterprises
  • Large companies

Per application:

  • Social Media Marketing
  • Advertising by e-mail
  • Content Marketing
  • SEO Marketing
  • Pay Per Click Marketing
  • video marketing
  • display marketing

By region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and the Pacific
  • Middle East and Africa (MEA)

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Contents

1. Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply-side trends
1.4. Analysis and recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limits
3. Key Market Trends
3.1. Key trends impacting the market
3.2. Technological Innovation / Development Trends
4. Price analysis
4.1. Price analysis, by solution
4.2. Comparative analysis of average prices
5. Impact analysis of the COVID-19 pandemic crisis
5.1. Impact of the COVID-19 pandemic crisis on the Digital Marketing Analytics Market
5.1.1. Pre-COVID-19 Analysis
5.1.2. Post-COVID-19 Analysis
5.2. Expected recovery/growth scenario (short term / medium term / long term)
5.3. Key Action Points for Digital Marketing Analytics Providers

To continue the table of contents…

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