Digital marketing masterminds discuss three KPI metrics to track

London, United Kingdom – May 27, 2022 – There are many digital marketing KPIs, but which metrics are actually worth tracking? Here, the digital marketing experts at The Brains outline the three key metrics that will truly give your business the exposure it needs. Failing to incorporate these metrics and goals into your marketing strategy will severely limit your reach and success.

Customer acquisition cost

This KPI shows you the amount of money you are spending to win new customers. It does this by measuring your total marketing investments by the number of new customers gained. Essentially, it’s the return on investment versus new leads generated.

Click-through rate

Click-through rate (CTR) is the number of visitors to your web page who follow a link to another site of your choice; it determines how engaging your content is. Depending on the number of users who take action by clicking on your links, you will have a clearer view of what you should or should not implement in your SEO strategies.

Conversion rate

The conversion rate is basically the result of the number of leads converted. It’s calculated by dividing the number of people who performed the action you presented to them by the total number of users who performed the first action and didn’t complete it. It can also give you insight into the quality of your content.

Samantha Lyon, senior account manager for digital PR at The Brains, says:

“There is a tremendous amount of digital marketing metrics we can explore and review, and while they’re all interesting in their own way, it’s important not to get bogged down with irrelevant data and vanity metrics. Domain authority means nothing if you’re not making sales. Incredibly high website traffic is meaningless if you’re not converting anyone. A beautifully written meta is less than helpful if it doesn’t get people to click through to your website. A million spammy links won’t help you get to the first page. Knowing which metrics to track is key to business success, and it allows you to streamline and focus your digital strategy. It all starts with your overall goals and business goals – before you plummet down the SEO rabbit hole, take some time to decide what success looks like for you. The right marketing team will help you from there. – Samantha Lyon, Senior Account Manager for Digital PR, The Brains

About Brains

The Brains is a leader digital marketing agency in london, focused on strategies that deliver unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing, and lead generation services, among others.

For more information please contact:

Jonathan Lemer, Director, The Brains
E-mail: [email protected]
Telephone: 0333 050 7328

Media Contact
Company Name: The brains
Contact person: Jonathan Lemer, Director
E-mail: Send an email
Call: 0333 050 7328
Country: UK

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