Director, Digital Content and Email Marketing

Summary and overview of the position

Who is INSP? We are many things. We are best known for the INSP Network, one of today’s most popular cable television networks. INSP is consistently ranked in the top 10 or better in Daily CableFax Primetime Rankings, beating networks like Bravo, AMC, MTV, History, Discovery and more. But we’re also a social media powerhouse with millions of fans on Facebook, Insta, Twitter, and more, and a digital content destination offering our fans games, quizzes, blogs, and more.

At a time when most networks are losing ratings, INSP continues to set records. Our unique programming approach has made us one of the fastest growing basic cable networks, yes, even in this era of cord cutting. We’re currently available to more than 67 million US homes, 24 hours a day, through more than 2,800 cable systems, telcos, and digital streaming services like DISH Network and DIRECTV.

And, through our subsidiary Imagicomm Entertainment, INSP content is distributed across a growing range of OTT platforms, including Netflix, Amazon Prime and at outlets like Walmart and more.

Our talented INSP team is what makes all this success possible and we may need you – or someone you know – to join the team!

So you read the title, and it intrigued you, but is it the right role for you?

· Did you manage an interactive editorial experience or website?

· Do you like to think creatively and have a passion for writing and editing?

· Does the thought of numerical KPIs like page views, unique users, and click-through rates excite you?

· Do you like a good sprint planning meeting?

· Do you enjoy collaboratively brainstorming new content ideas and ways to engage audiences on second screens?

Are you highly motivated and enjoy leading an equally motivated team (and talented I might add) digital team?

· Are you a unicorn? (JK, no but seriously, we are looking for a unicorn for this position – jack of all trades and master of some!)

This role may be for you!

INSP’s digital team is looking for a Director of Digital Content and Email Marketing who will be proficient in both day-to-day strategy and execution for the curation and management of a site. successful web, as well as in the direction of engaging messaging content strategy. This role will drive these two key areas, taking direction and prioritization from the Vice President, Digital Content and Social Media.

Cliff Notes version (is that still a thing?): This role oversees all INSP touchpoints on the second screen to help elevate the brand and connect to the network. What does that mean? Create a truly optimized interactive website that has engaging content – ​​and keeps fans coming back for more, but for a deeper dive…

The Director of Digital Content and Email Marketing will be responsible for INSP’s website and digital content initiatives. Using data, this role will develop smart strategies to fuel the increase in all key metrics such as: unique users, page views, daily active users, time on site and execution of engaging content strategies to achieve these KPIs. In this role, you will also collaborate company-wide on website upgrades and digital releases, formulate content marketing strategy, oversee digital content and email editorial calendars, and Analyze campaign performance across all digital metrics.

Key functions include SEO content and technical optimizations, management of internal and external writers, content auditing, outreach and coordination of bloggers, product and website programming, and sweepstakes management. This role will take on additional responsibilities for strategic design and user experience.

This role also leads our email newsletter program. Responsibilities include planning and pacing, creative design patterns, content development and testing, database growth, segmentation and lifecycle journeying, and subscriber management. This role will also involve developing an SMS marketing strategy as another touchpoint to communicate with our engaged audience.

This role will directly manage at least 3 rockstar employees as well as tangential leadership over potentially more employees, in addition to managing external contractors, agencies, writers and developers.

Main tasks and responsibilities

  • Lead the strategic design and user experience vision for the current website, Make front-end and back-end design recommendations and assess the potential for a reimagined user experience for the site.
  • Manage multiple timelines and project executions simultaneously for maximum efficiency
  • Create and manage digital content and email marketing campaigns from conception to completion and reviewing results
  • Work to continue to ramp up our SEO efforts in the form of content to drive page views and optimize existing content on our website and work with our development team to prioritize technical SEO upgrades
  • Conceptualize digital-first content initiatives which could include content development and franchises (written, audio and video formats) on our website and email efforts.
  • Negotiate and meet product/deliverable deadlines between web development team, creative team and internal stakeholders
  • Maintain budgets, create and update project and monthly reports
  • Ensure analytics tracking is defined and established, in collaboration with Digital Analytics Manager
  • Ability to assess customer research, market conditions and competitor data
  • Keep abreast of current digital and content marketing best practices, making suggestions to incorporate applicable best practices into initiatives
  • Update websites continuously through content management system
  • Provide effective communication with all departments on project status
  • Develop training materials and provide training on department workflow procedures
  • Effectively encourage, teach and lead direct reports as well as external vendors/contractors

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