eBusiness UK impresses optician with digital marketing success




Blackburn-based eBusiness UK has impressed a new client so quickly that their digital marketing contract has already been extended five times in as many months.

The digital marketing and web development agency began working with Optical Revolution, an optician with five practices in the Southeast, earlier this year on a search engine optimization campaign. The initial agreement has already been increased several times to include digital advertising and the reconstruction and maintenance of its website.

Optical Revolution’s services include eye exams, glasses, contact lenses and myopia management. These eye exams use 3D OCT technology, the most advanced and precise equipment in the field.

Optical Revolutions stands out in its industry by offering these exams at no additional cost, believing that everyone deserves to benefit from the early detection and prevention of eye problems. As well as serving its own customers, the company works with the NHS to help manage the healthcare organization’s workload.

Established ten years ago, Optical Revolution operates locations in Catford, Colchester, Eastbourne, Haywards Heath and South Shields and is now set to expand further over the next few years.

Part of this growth plan included investing in a new website, with upgrades such as an online booking system, and using eBusiness UK to increase its online profile.

The two started working together in February of this year on a 30 keyword search engine optimization campaign in support of a single branch. By the end of the month, Optical Revolution had been so impressed with the work of eBusiness UK that they had doubled the size of the order to support two additional branches.

A few months later, Optical Revolution commissioned eBusiness UK to run their pay-per-click digital advertising campaign, expanded their SEO campaign, asked the team to redevelop their website and outsourced their regular site maintenance website.

Masahide Doi of Optical Revolution said, “This is a key moment in our company’s history and we understand that we need the right website and digital marketing to help us achieve our goals.

“eBusiness UK has been the ideal partner for us so far. It’s a family business and it shows in the way they have worked with us. They took the time to really understand us and understand what we hoped to accomplish and were thoughtful and generous in providing us with ideas.

“Just as this is the start of a new period of growth for our business, I see our work with eBusiness UK as the start of a long-term relationship where we will work and grow together for years to come.”

Latif Kothia, COO of eBusiness UK, said: “We are delighted that our work with Optical Revolution has been so well received. It’s an inspiring company, they’ve identified what they want to achieve and they’re confident in how they’re going to get there.

“We are proud that they have chosen us as their digital marketing partner and that our relationship has been so positive and successful that they have repeatedly extended our mandate. As Masa says, we look forward to enjoying a long-term partnership between our two companies. »


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