Engineers are taking the marketing world by storm

Helping businesses grow is BaseCloud’s main goal. (Picture: supplied)

Engineering and marketing may not be as popular a combination as pizza and beer, but for two engineers the world of marketing opened up when they realized they could use their skills to create higher sale rates and improved customer service for their customers.

Just a few years ago, Jaco Krüger and Eduan Snyman, both sought-after engineering graduates, launched the digital marketing company BaseCloud, which organizes massively successful marketing campaigns for businesses.

As with many innovative ideas, it all started with a hobby and experience (maybe even a garage?).

According to the duo, it all started with 3D printers. “As students, we built 3D printers because it was an interesting hobby. We then started running Google Ads marketing campaigns to generate customer demand for 3D printing services, and found that our campaigns outperformed most of our competitors. As a result, our 3D printing clients started asking about our marketing efforts and eventually started contacting us to manage Google Ads marketing campaigns. for their businesses. Naturally, we enjoyed managing Google Ads campaigns more than 3D printing.”

As the company grew, these two innovators expanded their business to provide 5 different digital marketing services. Their first venture was to use and measure the results of marketing tools, specifically Google Ads. As engineers, the stats and numbers that make our heads spin tend to excite them.

Soon after, they realized that most companies shared the same issues. Many businesses don’t have a way to effectively manage new potential customers or leads. Businesses take too long to respond to new leads, don’t ask the right questions or follow up, and end up losing leads.

BaseCloud solved this problem by designing a revolutionary lead management software called Cloud Based CRM – the first of its kind in South Africa. This software automatically measures phone calls, emails and forms generated from various advertising mediums such as billboards, vehicle branding, websites and social media. Measuring everything automatically and processing data in new and innovative ways provides customers with meaningful results at the click of a button.

Their third innovation, Call connect, is a conversion enhancement tool that highlights the importance of getting in touch with a potential customer in less than a minute. We couldn’t believe it either. According to Snyman and Krüger, responding to your potential customer in less than a minute is the gold standard that gives you a competitive edge.

As BaseCloud grew in size, they branched out into creation of websites. The team has grown with web designers writing sleek code and designing websites that bring great conversion rates. Finally, they noticed that even after using all the marketing tools available, organic growth online was still a problem for most businesses. Their search engine optimization (SEO) is now working on resolving this issue. SEO is a practice that helps businesses get found online – organically and “for free”.

From their perspective, you can’t manage what you can’t measure, emphasizing the importance of being able to measure everything.

Helping businesses grow is BaseCloud’s main goal.

According to one of their established customers, BaseCloud is the only digital marketing agency this would tell a customer to suspend a service if they find that it is not working for the business in question. If it doesn’t help your business grow, they don’t recommend spending time and money on it, even though it’s one of BaseCloud’s services.

Add them to your network, give them a call, talk business, engineering and marketing, or tell them about the great idea you’d like to share with the world. These gentlemen will tell you all about it and they will definitely offer you a cup of coffee first.

This post and content is sponsored, written and provided by BaseCloud.

Comments are closed.