ESBO’s Boris Dzhingarov publishes a guide to socially responsible marketing
Plovdiv, Bulgaria – (Newsfile Corp. – February 8, 2022) – ESBO’s Boris Dzhingarov challenges the norms of traditional marketing, saying that “marketing has always been a key part of a consumer society, from personal gadgets to food, marketing can change the way the world is perceived. He goes on to point out that for a very long time, marketing drove the masses believe that milk is good for your health, but the fact remains that cow’s milk and dairy products can exacerbate health problems, such as stomach problems and calcium deficiencies when they are consumed in excess.
“That’s the power that marketing holds, and ESBO has a problem with how marketing is handled and takes a stand for ethical marketing,” says ESBO’s CEO.
The company has published a comprehensive guide which is found here and it explains how consumers are driving change in marketing by becoming more aware of the products they buy. It details what constitutes ethical marketing and how companies can navigate marketing practices in the modern age.
Prior to digitization and the access to information offered by the World Wide Web, consumers were happy to consume whatever was deemed to meet their needs. If the price is right and the product is effective, that was more than enough to ensure its success. However, Millennials have taken it upon themselves to examine how manufacturers make their products and whether they meet their expectations, which include philanthropic and environmental impacts. The previous years have created a toxic environment for unethical businesses to thrive, subjugating people in poverty and wreaking havoc on the natural world.
The call for ethical farming, sustainable production of materials and products, and social responsibility is crucial moving forward to ensure that working environments for people working in mass manufacturing are improved and that the environment has a better chance of healing. Millennials are driving this change through their higher purchasing power and greater understanding of the conditions and impacts of manufacturing, which in turn boosts their sense of social responsibility.
Marketers must navigate a whole new world of sensitivities and ensure they are not deaf to the conscious consumer generation. From a profit perspective, it’s a blow to the economy, but only because it capitalized on ignorance and unethical practices. However, this is a time of change, and once that change takes hold, it will create a new world filled with softer, gentler practices that do not exploit those in vulnerable states, such as stricken global citizens by poverty, as well as nature, both of which have suffered greatly from the need to produce everything cheaply, and yet bear the brunt of the consequences that unethical production incurs.
As Boris Dzhingoarov says: “It is no longer a world of dog-eating dogs, but rather a world in which we all face the same dangers of pandemics and global warming. And if you’re a 21st century marketer, it’s time to ditch the old ways and switch to the new, if you want to be successful.
Name: ESBO Ltd
E-mail: [email protected]