Filter Coffee Co. wins digital media mandate for Vanity Wagon
Filter Coffee Co. will now be responsible for designing and managing Vanity Wagon’s digital communications and social media.
Filter Coffee Co. is pleased to announce the addition of Vanity Wagon – India’s first Clean Beauty Marketplace, to its growing portfolio of notable brands. Vanity Wagon is a platform that introduces people to the safest, most effective, authentic and non-toxic beauty and personal care products. The brand has a strong vision to replace standard standard products with natural and organic alternatives that are safe for the skin and the environment.
“The agency’s strategy to achieve desired goals by creating great, jaw-dropping content makes this partnership unique. We look forward to effective campaigns for our brand to achieve the desired outcome that makes a difference,” said Prateek Ruhail – co-founder and CEO of Vanity Wagon.
Anuja Deora, Founder of Filter Coffee Co., added, “We are thrilled to partner with Vanity Wagon, which operates across multiple verticals to pave the way for relevant, compelling and personalized concepts to connect with its target audience. . To elevate our association, we will use a personalized and upbeat content marketing approach supported by our robust production capabilities to ensure the brand is on top of the latest digital trends.”
Continuing a long tradition of digital communication while being closely associated with some of the biggest brands in all categories, including Olay and Herbal Essences (P&G India), Nykaa, Kiehl’s, Cheryl’s Cosmeceuticals, Kérastase and Biolage (L’Oréal India), Starbucks, Japanese beauty brand Bioré, Nature’s Basket, Yakult and Protinex & Aptagrow (Danone India), Benefit Cosmetics, L’Occitane and many more, the Filter Coffee Co. team is excited to expand its client portfolio .
Filter Coffee Co. will now be in charge of designing and managing Vanity Wagon’s digital communications and social media while designing bespoke strategies that are “on-brand” and “on-trend.”