Digital Media Solutions (NYSE: DMS – Get Rating) and CannaSys (OTCMKTS: MJTK – Get Rating) are both business services companies, but which is the better stock? We’ll compare the two companies based on the strength of their dividends, analyst recommendations, earnings, profitability, valuation, risk and institutional ownership.
Profitability
This table compares the net margins, return on equity and return on assets of Digital Media Solutions and CannaSys.
| Net margins | Return on equity | return on assets | |
| Digital Media Solutions | -0.28% | -3.09% | -2.30% |
| CannaSys | N / A | N / A | N / A |
Analyst Notes
This is a breakdown of the current ratings and target prices for Digital Media Solutions and CannaSys, as provided by MarketBeat.com.
| Sales Ratings | Hold odds | Buy reviews | Strong buy odds | Rating | |
| Digital Media Solutions | 0 | 1 | 2 | 0 | 2.67 |
| CannaSys | 0 | 0 | 0 | 0 | N / A |
Digital Media Solutions currently has a consensus price target of $9.75, suggesting a potential upside of 525.00%. Given Digital Media Solutions’ possible higher upside, stock analysts clearly believe that Digital Media Solutions is more favorable than CannaSys.
Institutional and Insider Ownership
2.3% of the shares of Digital Media Solutions are held by institutional investors. 87.7% of the shares of Digital Media Solutions are held by insiders. Comparatively, 0.2% of CannaSys shares are held by insiders. Strong institutional ownership indicates that large fund managers, endowments, and hedge funds believe a company will outperform the market over the long term.
Benefits and evaluation
This table compares the gross revenue, earnings per share and valuation of Digital Media Solutions and CannaSys.
| Gross revenue | Price/sales ratio | Net revenue | Earnings per share | Price/earnings ratio | |
| Digital Media Solutions | $427.93 million | 0.23 | $2.20 million | ($0.04) | -39.00 |
| CannaSys | N / A | N / A | N / A | N / A | N / A |
Digital Media Solutions has higher revenues and profits than CannaSys.
Summary
Digital Media Solutions beats CannaSys on 5 of the 8 factors compared between the two stocks.
About Digital Media Solutions (Get an evaluation)
Digital Media Solutions, Inc. operates as a digital performance marketing company that offers a software delivery platform in the United States. It operates through three segments: Brand Direct, Marketplace and Other. The company operates as a performance marketing engine for businesses in various industries including consumer finance, e-commerce, education, insurance, home services, brand performance, automotive , concerts, health and wellness and work placements. It also provides managed services that help customers access and control advertising spend; and marketing automation software as a service to clients. The company was founded in 2012 and is based in Clearwater, Florida.
About CannaSys (Get an evaluation)
CannaSys, Inc. provides technology services for the cannabis industry. The Company offers Citizen Toke, an SMS transaction and promotion platform focused on user acquisition and customer engagement for regulated cannabis retailers and branded product companies. It also offers BumpUp Rewards, a membership rewards loyalty program designed for social media connections and an electronic solution for giving gifts, points and discounts to friends and family; and CannaLIMS, a laboratory management information system product focused on the cannabis market. The Company’s products are intended for medical and recreational producers, distributors and customers. CannaSys, Inc. was founded in 2013 and is headquartered in Denver, Colorado.
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