Firework Welcomes Meg Siegel as New VP of Brand Marketing

Live-commerce leader adds ex-TikTok executive to growing list of strategic senior executive hires

SAN MATEO, Calif., June 29, 2022 /PRNewswire/ — Fireworksthe leading live commerce and digital transformation platform, today announced that it has hired Meg Siegel as the new Vice President of Brand Marketing. The announcement comes as the company continues its strategic growth on the heels of its Series B of funding.

Siegel comes to Firework from TikTok, where she was responsible for brand strategy for their B2B marketing efforts in the United States. The hire represents a strategic expansion of the management team as the company seeks to increase awareness of its short video and live commerce. Platform.

Siegel brings a wealth of expertise in storytelling, branding and B2B marketing to the Firework team. She began her tenure with TikTok in early 2020 and played a vital role in the social media platform’s highly successful launch in the United States. Siegel’s contributions have been central to the company’s mission to inspire marketers and agencies to invest in native short video as a new language of engagement.

“I’m excited to join a team that’s leading the next wave of commerce and empowering marketers to unlock its potential across their own digital channels,” Siegel said. “Firework’s offering is a bridge between what marketers need and what today’s Gen Z customers want. This is a golden opportunity to help Firework tell its story and excite industry around the future of commerce.”

Prior to her role at TikTok, Siegel served as Global Director of Strategic Marketing for Spotify, where she helped marketers fall in love with digital audio as a new medium in their marketing mix, and led the First ever “Spotify Culture Next” global trend report. – which, now in its third year, continues to be one of Spotify Advertising’s most read and quoted annual franchises.

Siegel joins Firework at a time of rapid expansion and growing momentum. Last month, the company closed its $150 million B-series fundraiser, led by Softbank Vision Fund 2. Firework is using the capital to grow its engineering, product and marketing teams and provide continued innovation to its flagship platform.

“We couldn’t have imagined a more perfect fit for this role,” said Drew Cashmore, Marketing Director at Firework. “With her vast experience in digital video and her deep fundamental understanding of next-generation consumers, Meg has already proven invaluable in defining and giving voice to the Firework brand. Firework is synonymous with new fluidity. generation, and no one speaks a better language than Meg.”

About the fireworks

Firework is the world leader in humanizing the open web through the language of video. Leveraging buyable video, live commerce, and powerful monetization capabilities, Firework enables the world’s most dynamic and exciting retailers, consumer brands, and publishers to create engaging video experiences on their owned-and-operated digital properties. and across all channels globally. Firework enables organizations to bring new levels of authenticity and connection to online video experiences, addressing digital natives in the language they fully understand and taking control of their own customer data. The company has raised more than $235 million in the capital to date. To learn more, please visit

Media Contact
Fatima Nouilati
Scratch Marketing + Media for Firework
[email protected]


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