Fobi Launches Digital Marketing Agency and New PaaS Revenue Model

Fobi AI inc. (FOBI: TSXV FOBIF: OTCQB) (the “Company” or “FOBI”), a leading provider of real-time data analytics via artificial intelligence to drive operational efficiency and profitability, today announced the launch of its new digital and content marketing agency as well as the launch of its platform as a service model. The platform as a service model will provide customers with a SaaS model with managed services for Fobi’s various Pass Pro and Wallet Pass solutions, as well as coupon marketing.

MANAGED SERVICES POSITION COMPANY TO INCREASE REVENUE AND SOLIDIFY ITS INDUSTRY LEADER POSITION IN WALLET PASS TECHNOLOGY, GIC COUPONS AND REAL-TIME DATA ATTRIBUTION

Fobi vice-president of MarketingIan Cameron said, “This launch is timely given current labor shortages and technology proliferation, which can make it difficult to adopt and manage new technologies. Businesses are eager and ready to take advantage of the latest technologies, but they are often lacking in resources and manpower. This was the premise for creating Fobi’s Digital Managed Services team, which is dedicated to providing clients with the latest tools, strategies and execution needed to succeed online and offline. Thanks to the demand for these managed services, the company has already acquired customers in all categories of managed services, all of which have high rates of return built into the services model. We’ve helped our clients optimize their use of our technologies, from wallet pass marketing and coupon marketing to custom development, ensuring our clients get the maximum engagement and ROI from all our platforms . Fobi’s managed services have already enabled customers to digitally transform their business and access measurable insights with far less hassle and staff resources. »

THE LAUNCH OF THE FOBI AGENCY ENABLES COMPANIESES TO TAKE ADVANTAGE OF THE LATEST TECHNOLOGIES AND SCALE ON DEMAND

The Fobi Agency will now add an important area of ​​growth for Fobi and we believe this is timely given the current labor shortages and the challenges companies face in hiring talent. Fobi Agency is a full-service digital media and content marketing agency that will help current and new clients implement the latest technologies and achieve their marketing goals. In addition to the Wallet Pass and Coupon campaigns, the new venture will offer clients a wide range of personalized services, including copywriting, graphic design, email marketing and content strategy. The launch is particularly fitting with the launch of the new 8112 digital standard for coupon campaigns taking place this summer.

Rob Anson, CEO of Fobi said, “With the launch of our digital agency Fobi and our PaaS revenue/business model, this marks an important and key milestone for the company. Due to the many successful strategic acquisitions we have made over the past 18 months, we have significantly strengthened and increased the size and capacity of our engineering team. With this significant investment and scale-up, we were able to complete all of the necessary integration work, which put us in a strong position as we are now able to deliver a completely unified technology stack. and interoperable.

Due to the forward-looking and strategic design and engineering architecture of our technology stack, we now greatly benefit from the ability to launch and sustain our various platforms with a more streamlined engineering team. and very profitable. We have been working on the transition and direction of the business over the past few months and as a result we have been able to go further while significantly reducing our operational burn rate. With that came a shift in focus for our team towards direct sales and revenue growth through our new digital agency and PaaS business and revenue model.

You can read more about Fobi Managed Services on their website here.

This press release is available on the Fobi website, as well as on the verified forum on AGORACOM for shareholder discussion and management engagement.

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