Former Times reporter launches content marketing agency to transform the language of business
Namo Abdulla, a former New York Times reporter, has announced the launch of a new content marketing agency called Contentshire.
The Virginia-based company’s mission is to transform corporate language from confusing, impenetrable jargon into simple journalistic language that everyone understands.
The goal is to make corporate documents easier to read for investors, customers and employees, as they don’t have time to analyze what the companies are saying. They just want clarity and simplicity in the information presented by business leaders.
“Now is the time for companies to start speaking clearly to their customers,” said Abdulla, who has more than a decade of experience writing for major media outlets including The Times, Reuters and Voice of America. and holds a master’s degree in journalism from Columbia University.
“Investors these days are savvy and they expect companies to communicate with them in a clear, concise and to-the-point manner. We are delighted to offer our services to help companies do just that,” a- he added.
Contentshire officially began operations on February 1, 2022 in Alexandria, Virginia. The company offers a variety of services, including content marketing strategy, writing and editing, SEO-optimized blog and website content, disclosure materials, investor relations materials, and management. social media.
Abdulla believes his company is timely for three reasons: the growing demand for clear communication in business in a post-Covid-19 world, the need for businesses to connect with investors in their own turf, and the current political environment. in which companies must be more attentive than ever to the way they communicate.
“We live in a time where investors expect companies to show them their ESG policies, for example,” Abdulla said, referring to environmental, social and governance policies that companies are increasingly required to meet. to disclose.
Abdulla’s claim is supported by a recent Bloomberg Intelligence Reportwhich projects that global ESG assets will reach $53 trillion by 2025. This represents more than a third of the projected total assets under management of $140.5 trillion.
“Investors today want to know if the companies they invest in are good corporate citizens, and that means they expect companies to communicate their ESG policies in a clear and concise way,” Abdulla said. .
“The era of corporate doublespeak is over. At Contentshire, we’re here to help businesses speak clearly and honestly to their customers, investors and employees,” he added.
Contentshire: An Agency for the Age of Stakeholder Capitalism
Abdulla says his agency is built “for the age of stakeholder capitalism”, using a term coined by prominent German economist Klaus Schwab, who argues that companies no longer have the luxury of focusing solely on the shareholder value. They must now take into account the interests of all their stakeholders: employees, suppliers, customers and the community at large.
“We live in an age of stakeholders, and that includes all corporate entities – from the smallest start-ups to Fortune 100 giants,” he says.
“The world is changing rapidly. So are stakeholder demands for plain language that doesn’t waste their time or insult their intelligence. They want transparency about how companies operate. They want to hear about the achievements, but also failures and lessons learned. Above all, they want to feel that their voice is heard, that they have a say in the management of the company. In short, we live in a time when Investors expect transparency, and if a company can’t communicate its ideas in plain language, it won’t be able to raise the funds it needs or convince its customers to buy what it sells.”
If you want to learn more about Contentshire, visit the company’s website at contentshire.com.