Global programmatic advertising market (2022 to 2027)

DUBLIN, May 12, 2022 /PRNewswire/ — The “Global Programmatic Advertising Market – Analysis by Auction Type, Display Type, by Region, by Country (2022 Edition): Market Overview and Forecast with COVID-19 Impact (2022-2027)” report has been added to from ResearchAndMarkets.com offer.

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According to this report, the global programmatic advertising market was valued at $136.74 billion in 2021. For many companies and advertising agencies, programmatic advertising has become a dynamic marketing channel. One of the most important benefits of programmatic advertising is that it allows businesses to tailor advertisements to the specific needs of their customers.

The growing growth of the smartphone market is contributing to the expansion of the programmatic advertising platform market, as is the increasing digitization of the industry, which is contributing to the growth of the programmatic advertising platform market. Additionally, programmatic advertising is a great way for mobile app developers to generate revenue. Programmatic advertising has become an extremely effective marketing tool and has grown into a dynamic marketing channel for a variety of businesses and advertising agencies. One of the most important benefits of programmatic advertising is that it allows businesses to more precisely tailor advertisements to customer needs.

The research report titled Global Programmatic Advertising Market analyzed and segmented the programmatic advertising market by value ($ billion). The report also further analyzed the Programmatic Advertising Market by Auction Type (Open Auction, Automated Guaranteed, Invitation-Only, Non-Reserved Fixed Rate), by Display Type (App, Web), by Region ( Americas, Europe, Asia PacificMEA) and By country (United States, Canada, Brazil, UK, Germany, France, Italy, China, Japan, Australia, South Korea) for the period 2017-2027.

On the basis of auction type, the market is segmented into open, automated guaranteed, invitation-only, and unreserved fixed rate auctions. The open auction segment is expected to grow at a higher CAGR during the forecast period as the investment in the programmatic advertising market increases by this segment.

The Americas are estimated to hold the maximum share of the global programmatic advertising market in 2021. During the forecast period, Asia Pacific expected to be the fastest growing regional market. Furthermore, the region’s market growth is fueled by growth in infrastructure, widespread use of smartphones, and expansion of multinational companies. Growing urbanization and increasing desire for online shopping in Asia Pacific emerging countries also drove the growth of the region’s market.

Report Scope:

  • The report analyzes the programmatic advertising market by value (USD billion)

  • The report analyzes the programmatic advertising market by auction type (open auction, automated guarantee, invitation-only, fixed rate without reservation)

  • The report analyzes the programmatic advertising market by display type (app, web)

  • The global programmatic advertising market has been analyzed by country (United States, Canada, Brazil, UK, Germany, France, Italy, China, Japan, Australia, South Korea)

  • The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. In addition, the attractiveness of the market was presented by region, by type of auction, by type of display

  • Also, major industry opportunities, trends, drivers, and challenges have been analyzed in the report.

  • The report tracks competitive developments, strategies, mergers and acquisitions, new product development.

  • The report presents the programmatic advertising market analysis for the historical period of 2017-2021 and the forecast period of 2022-2027

Companies analyzed in the report include:

Main topics covered:

1. Report Scope and Methodology

2. Strategic Recommendations

3. Global Programmatic Advertising Market: Product Overview

4. Global Programmatic Advertising Market: An Analysis
4.1 Market Size, by Value, Year 2017-2027
4.2 Impact of COVID-19 on the Programmatic Advertising Market
4.3 Global programmatic advertising market

5. Global Programmatic Advertising Market by Auction Type
5.1 Global Programmatic Advertising Market Competitive Scenario: By Auction Type (2021 & 2027)
5.2 By Open Auction – Market Size and Forecast (2017-2027)
5.3 By Automated Warranty – Market Size and Forecast (2017-2027)
5.4 By Invitation Only – Market Size and Forecast (2017-2027)
5.4 By Non-reserved Fixed Rate Market Size and Forecast (2017-2027)

6. Global Programmatic Advertising Market by Display Type
6.1 Global Programmatic Advertising Market Competitive Scenario: By Display Type (2021 & 2027)
6.2 By Application Market Size and Forecast (2017-2027)
6.3 By Web Market Size and Forecast (2017-2027)

7. Global Programmatic Advertising Market: Regional Analysis

7. Global Programmatic Advertising Market Competitive Scenario: By Region (2021 & 2027)

8. Americas Programmatic Advertising Market Analysis (2017-2027)

9. Europe Programmatic Advertising Market Analysis (2017-2027)

10. Asia-Pacific Programmatic Advertising Market Analysis (2017-2027)

11. Middle East and analysis of the programmatic advertising market in Africa (2017-2027)

12. Global Programmatic Advertising Market Dynamics
12.1 Global Programmatic Advertising Market Drivers
12.2 Global Programmatic Advertising Market Constraints
12.3 Global Programmatic Advertising Market Trends

13. Market attractiveness
13.1 Table Market Attractiveness of Global Programmatic Advertising Market – By Auction Type (Year 2027)
13.2 Market Attractiveness Chart of Global Programmatic Advertising Market – By Display Type (Year 2027)
13.3 Market Attractiveness Table of Global Programmatic Advertising Market – By Region (Year 2027)

14. Competitive Landscape
14.1 Global Major Companies Market Share
14.2 SWOT Analysis – Global Programmatic Advertising Market
14.3 Porter Five Force Analysis – Global Programmatic Advertising Market

15. Global programmatic advertising market: recent developments, mergers and acquisitions

16. Company Profiles (company description, financial analysis, business strategy)
16.1 ECHO Marketing, Inc.
16.2 Adobe Systems, Inc.
16.3 Verizon Communications Inc.
16.4 Alphabet Inc.
16.5 Tencent holdings ltd.
16.6 Magnite, Inc.
16.7 Amazon.com Inc.
16.8 AT&T Inc.
16.9 Roku Inc.
16.10 Alibaba Group Holdings Ltd.

17. About the editor

For more information on this report, visit https://www.researchandmarkets.com/r/9o4nog?

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

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