Hard-hitting questions to ask your SEO company. Q&A with Brisbane SEO Manager David Krauter – Websites That Sell
Without a doubt, you have received at least one of those intrusive “please outsource your referral” emails or cold calls from outsourced call centers offering “so called” cheap referral services.
The point is, you’re not alone… in this interview David Krauter, Brisbane SEO Manager at Websites That Sell, reveals that they get the same calls… and… that they are an SEO company themselves. !
So go figure it out?
However, while this is fun, it also creates a problem in the SEO industry.
People are sold, deceived and confused by making bad buying decisions.
That’s why we decided to interview a real expert in the field. To finally shed some light on this problem and how you as an entrepreneur, business owner, or marketer can tell a good SEO company from a bad one.
So without further ado, let’s get to Q&A with David Krauter, Founder of Websites That Sell and Head of SEO Brisbane.
1) What makes you qualified to talk about SEO?
DAVID: I started out in direct response marketing in 2007. Helping local business owners build databases to market and attract shoppers to their stores using offline direct response marketing.
This is when the internet really started to take off as a marketing channel. Around this time, I discovered that such direct response marketing strategies worked just as well, if not better, online.
And like Google quickly replaced local newspapers, yellow pages and magazines as an advertising / marketing medium, we have changed direction. We started to specialize in finding our customers on Google instead.
We’ve seen (and experienced ourselves) all of Google’s major updates since. We’ve ranked our own money sites, we rank ourselves for some competitive SEO terms, and have ranked hundreds of clients for their keywords over most of the past decade.
We don’t teach.
This is what makes us qualified to actually talk about the topic of SEO and choosing a quality SEO agency.
2) What are the websites doing that sell?
DAVID: Today we focused only on websites and SEO.
Our vision is to become Australia’s premier digital agency that businesses can trust to drive meaningful and impactful results through their website and Google.
Although we are very focused on websites and Google traffic, we haven’t forgotten where we came from. In everything we do, we are marketers first, then website and SEO / PPC geeks second.
This is what makes everything we do generate meaningful and impactful results.
3) What are some powerful questions someone should ask a potential SEO provider?
We actually wrote a complete guide on this topic “17 [EASY] Tips for Finding the Best SEO Company“but if I had to limit myself to 3 of the best questions to ask an SEO company, I would say it is this (these will differentiate professionals from amateurs):
i) Can you show me the results? Has the company ever had success in the ranking?
I don’t think it’s as important that they rank as having proof of customer results. Client results outweigh all other evidence in my opinion. Yes, a business may be able to spend all of their money on their own rankings, but can they replicate that success across different industries, cities, and websites on a budget and within a reasonable time frame? When choosing an agency, this is going to be the most important part.
ii) What are you going to do concretely?
Too often we have customers come in and say “the other company said they would do this”, but we’ve never seen any of it. Your proposal should describe everything you receive and indicate whether reports will be provided on the work actually performed. We are personally accountable for all the work we do on 3 levels (work completed, ranking reports, traffic / conversion reports)
iii) Here is my goal, how what you are doing will help achieve it?
This is really where the rubber meets the road. If an SEO doesn’t understand marketing and doesn’t understand how a business grows, they’ll only talk about ranking. While you want to generate more calls, increase your profits, and grow your business, they are complaining about their rankings. If that is the case. Attention Make sure that the SEO services provided or cited actually underpin the goals you want to achieve.
4) What are the “must haves” before hiring an SEO company?
SEO can be a nightmare filled with technical jargon. And no. You don’t need to know all the technical stuff. But it is good to know some things and be informed of the following points before you start the conversation about hiring an SEO company.
i) What are the good and bad keywords to target in SEO?
ii) What is considered a Black & White hat SEO?
iii) What are the reasonable deadlines and the basis for classification
Here are also resources, a guide for beginners in SEO: https://moz.com/beginners-guide-to-seo
5) How are websites that sell different from all other SEO companies?
As I pointed out before, we are marketers first and then SEO and website geeks.
However, in our approach to SEO, we go even further.
We tell customers… Forget SEO. We do “targeted SEO”.
It is our proprietary process to take your website and business from generating immediate profits to duplicating / multiplying those profits and then scaling your business to become the authority in your industry.
The difference is that everything we do comes from a marketing and conversions base.
No random choice of keywords, everything is targeted according to objectives & return on investment.
To get a full picture of this would require a brand new article, which luckily for you you can find out more here.
6) What’s the next step for websites that sell?
CONSTANT GROWTH is one of the values of our company. We believe there is always room for improvement, for change and to do things more efficiently. Stay still = move back. Our goal is to always stay one step ahead of the peloton.
This is what is required with Google’s ever-changing landscape, which is why we make it such an important value to our business.
With this, we will continually test and push the boundaries to become Australia’s premier digital agency that businesses can trust to drive meaningful and impactful results through their website and Google.
You can visit the website of the Websites That Sell agency at https://www.WebsitesThatSell.com.au and contact David krauter on his profile page.