How a Digital Marketing Agency Helps Entrepreneurs Grow Their Business
(Photo: Toc Toc Digital)
There are 3,784,293 construction companies in the United States in 2022, an increase of 3.4% from 2021, according to IBISWorld. Rapidly growing technology has not only advanced the construction process, but has completely changed the way contractors bring in new business. Knock Knock Digital is an award-winning digital marketing agency that helps entrepreneurs adapt to the latest digital marketing channels that bring in solid leads. We reached out to them to find out how they get results for their general contractor clients. Here are our findings:
Tell us about your contracting clients and their challenges.
The majority of entrepreneur clients who come to us still use traditional marketing methods like direct mail and word of mouth. Most don’t have a website or have a basic non-interactive website as good as a business card. Especially after the Covid 19, more and more people are looking for renovation or contracting services on the Internet. And traditional marketing methods no longer bring in leads like they did ten years ago. Entrepreneurs also need to invest in digital marketing to get new business.
Visit digital marketing agency, we focus on establishing our general contractor clients on the internet. We achieve this by creating an interactive website, optimizing their social media and creating Pay Per Click PPC, SEO and Email marketing campaigns to gain consistent quality leads.
Contract Services Website Design
Unlike many other general contractor companies, their clients trust them to build or repair their homes, business premises, garages, patios, and more. These projects are not only expensive projects but also dear to customers. It is therefore essential to create an aesthetically pleasing and interactive website, which also generates the confidence of its users.
The best way to build trust is to present the contractor’s completed projects in detail, including before and after photos and photos of work in progress. Ideally, an entrepreneur’s website will have a page dedicated to showcasing their projects and displaying three of the best projects on their website’s homepage. You can see the example by visiting high performing websites like the home improvement contractors in new york and Masonry Contractors in New York. Other important features that an entrepreneur’s website should focus on are:
A mobile responsive website
Fast loading speed
Content created to meet the needs of potential customers
Well structured with a phone number displayed in the header.
Get an estimate button placed where needed.
Creation of a company profile page with information on the history of the contracting company and information on the licenses and insurance of the contractor.
Which digital marketing channels work best for entrepreneurs?
Creating an interactive website for an outsourcing business is only part of the overall lead capture marketing strategy. The other part is having relevant website traffic. Traffic interested in hiring a contracting company. We use various digital marketing channels and build the reputation of the online contracting business to achieve this.
Digital Marketing Channels
Our approach is to focus on a long-term strategy and a short-term strategy.
Our long-term strategy includes SEO optimization for the contractor’s website to improve its organic search engine rankings for popular keywords related to its services. Our Local SEO Company The team optimizes their Google business profile and performs optimization work on all factors important to Google’s local search algorithm. Gradually, our contracting clients’ organic rankings improve on Google and other search engines, and they receive leads without paying for ads.
By our short-term strategy, we mean getting instant leads. Depending on the amount of SEO work done on the contractor’s website before, it could take a long time to see results from the SEO campaign. In the meantime, we run high performing Pay Per Click (PPC) campaigns to collect leads for our contract clients. We use Bing Ads and Google Adwords. Depending on the services of our contract customers, we also use Facebook and Instagram ads to find new business for our customers.
Building trust and reputation
Word of mouth has always been the best way to build trust for a contracting company. If landlords in your area are happy with your work, they will tell their friends and family about you. But in today’s digital world, word of mouth has taken on a whole new meaning. Owners no longer just tell friends and family about you, they also post reviews online, tweet about their experiences, and share photos of your work. Therefore, it is more important than ever for entrepreneurs to ensure that their online presence is strong. Besides visiting the entrepreneur’s website, potential customers will research their business on the internet and social media.
Therefore, to continue our efforts to build trust and online reputation, we create social media accounts for the contracting company and publish them regularly, collect reviews from contracting customers on reputable platforms and respond to reviews. We also create PR campaigns to get high quality backlinks, create useful and relevant content and publish it on reputable blogs.
Technology should not only be limited to advancing the construction process, but should also be used to market your contracting business. Entrepreneurs must evolve and take advantage of technology to find new customers.
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