How digital media scholar Kiarash Behain stayed creative during the pandemic

To say that the COVID-19 pandemic has changed the world would be a huge understatement. Over the past year, as the virus continued to spread, it has disrupted many aspects of our daily lives, including the way we work, learn and interact with others.

Thanks to social distancing guidelines from the CDC and public health experts, more people are working from home than ever, leading us to a more virtual existence, which not everyone was prepared for. Luckily for Kiarash Behain, however, he was well prepared for these unusual times.

Kiarash Behain is an Iranian-American creative and social media director based in Los Angeles, California. He is the Founder and CEO of Rundown Media, a full-service creative agency. Rundown Media offers a number of services including website / app development and design, social media management, digital marketing, search engine optimization (SEO), and broadcast audio productions and video. Some of their previous clients have included prominent celebrities, McDonald’s, Coca-Cola, Oprah Winfrey Network (OWN), the Fast & Furious movie franchise and many more.

Mr Behain has worked remotely for years, so when the pandemic first hit it was business as usual for him. While most businesses struggled to keep up with the changing digital landscape, as statewide closures forced everyone in and made it impossible to hold large meetings and gatherings, Behain and Rundown Media flourished during the pandemic.

God allowed me to stay in my zone for fifteen strong years. Running a social media agency in a beautiful office is amazing, but I’ve also been able to compete with some of the best companies in the world by doing it remotely as well.

One of the most important effects of the pandemic on entrepreneurs is the need to pivot. This unprecedented period in modern history has pushed many entrepreneurs and business owners into a world where they have been forced to learn quickly and adapt to major changes. So, at a critical time like this, it’s almost as important to let your creativity run wild as it is to make sure you wear a mask or face covering in public.

Behain’s unique expertise in managing a remote workforce gave him the knowledge he needed to help others convert their businesses to fit into a virtual environment. Using Zoom videoconferencing, Behain – who before the pandemic had already established a number of professional relationships – met with companies and provided them with the tools to make the necessary changes so that they could successfully navigate the world. this rapidly changing world.

Mr. Behain also used Clubhouse, the new invitation-only audio social app, to foster new connections. Over the past few months, under his alias “The Rundown”, Behain has built a large following on the platform and hosts rooms daily with hundreds (sometimes thousands) of people speaking on a range of topics, including business conferences, live interviews, finance, town hall discussions and game shows.

Clubhouse has allowed me to project my voice in different ways. I have enjoyed hosting great times on the app for the welfare of people and look forward to continuing this trend of empowering, informing and entertaining others.

An interesting way for Behain to take care of the Clubhouse is to moonlight as Jigsaw in the horror movie franchise “Saw” every Monday night at 8 p.m. PT / 11 p.m. ET and host “Murder Trivia Game Show. “, which is widely regarded as the best show game on Clubhouse.

During the game, which typically lasts around two hours, “Jigsaw” and his team of “killas” ask a wide range of questions (pop culture, general culture, movie / tv / music trivia, etc.) to a large group of “ ” victims. Those who answer correctly stay on stage with Jigsaw and his killas and for the next round, while those who answer incorrectly are “put in the mud” (ie returned to the audience). The last victim standing, after correctly answering one last question from Jigsaw, is crowned the winner and is invited to return as an honorary killa for the next match.

The game, which typically draws between 400 and 2,500 listeners, is so popular that on any given day you can expect to see a number of celebrities take on the role of one of Jigsaw’s killas, including Tyrese Gibson, Charlie Mack, Tiffany Haddish, Amber Rose, Quest Love, Boyz 2 Men, Quincy Brown and many more.

Behain also hosted a welcome party at the Clubhouse for hip-hop mogul Dame Dash to help her celebrate the launch of her new streaming service Dame Dash Studios. Although it started at 10 p.m. ET on a Thursday night, this room went viral online and quickly reached the capacity of simultaneous listeners at the Clubhouse, who all tuned in to listen to Dash drop gem after gem. . Additionally, Kiarash has hosted online events for entertainment mogul Jermaine Dupri, Usher, Tyrese Gibson, Tiffany Haddish, and others.

There are many live social media platforms where Rundown Media is featured prominently, helping to expand the reach of their global audience, which currently exceeds 250 million people worldwide.

I’ve been fortunate enough to have started and learned the game from some of the greatest legends that have walked this Earth – from Stevie Wonder to Jeff Bezos, and everyone in between. These live social media platforms are great ways for me to use my speech skills and discuss topics with other like-minded people.

As we navigate this new normal that we live in, our daily routines can sometimes feel a bit monotonous, which can certainly hamper creativity. However, Kiarash Behain and Rundown Media are proof that it is still possible to be creative even when the world around us looks like a garbage can fire, and there are many lessons we can learn from its experience.

Posted on July 28, 2021

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