How Smartphone Brands Can Fight Online Crimes, Marketing & Advertising News, AND BrandEquity

Smartphone companies with a strong consumer appeal now face most of the reputation issues caused by counterfeiting their brands in the digital space, according to a new report.

There are three main techniques relating to false gratification of trademark infringement, false presence and misrepresentation.

According to Faisal Kawoosa, Founder and Chief Analyst of Techarc, as digital becomes mainstream and brands increase their D2C (direct-to-consumer) engagements, they must proactively monitor the digital space for any infringement cases. .

“The first thing brands need to do is get out of denial mode and create a common synergy between marketing, e-commerce, IT and digital teams,” he said in the Brand Reputation Index (BRIX) report. .

In bogus gratuities, crooks undermine the identity of any brand by offering bogus coupons, rewards, programs and discounts. This is the simplest trap for consumers looking for the best deals when deciding to buy a smartphone they are interested in.

In the fake presence technique, scammers create fake profiles on popular social media apps and seduce an audience that is genuinely interested in engaging with the brand. In many cases, bogus bonuses are routed through such accounts to trick people looking for deals on smartphones.

“Misrepresentation is the most serious level of infringement when crooks create a bogus website, bogus app, or marketplace. Using typo-squatting techniques, fraudsters create very similar websites, apps and marketplaces, then direct users to those sites to sign up, which could be used for data theft to financial frauds ” , notes the report.

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