How to avoid ad fraud when buying digital media spots, as advised by media buying agencies [DesignRush QuickSights]
2022-10-21
Global digital ad fraud is estimated to reach $100 billion by 2023. DesignRush reached out to experts to find out how businesses can avoid ad fraud when buying digital ad spots.
MIAMI, October 21, 2022 /PRNewswire-PRWeb/ –The cost of global digital ad fraud is expected to rise from $35 billion at $100 billion between 2018 and 2023, as shared by Statista. This suggests that ad fraud is a common problem for modern marketers and businesses that can damage their reputation and bottom line.
DesignRush, a B2B marketplace connecting businesses with agencies, has leveraged its network of 16,000 agencies for quick insights — or “QuickSights” — on how businesses can avoid ad fraud when buying. digital advertising spots.
1) USE AD VERIFICATION TOOLS AND USE A THIRD-PARTY AUDIT PROVIDER
According Evan Swansonowner-operator at Alamo City Marketing Solutions, businesses should take advantage of ad verification tools and third-party auditing providers (if using a private programmatic network) to prevent ad fraud.
“Use ad verification tools in your campaigns and if you decide to use a private programmatic network, you should use a third-party auditing provider,” Swanson said. “Always study your analyzes [and] look for signs of [fraudulent] such as poor site analytics, abnormally high CTRs, a list of suspicious sites, and most importantly, a lack of performance in your conversions, sales, or other business results that will point to concrete warnings for signs of ad fraud. I use Click Guard on all my PPC ads. Click Guard stops click fraud in its tracks and provides analytical data that helps you make the best data-driven decisions with peace of mind [of] knowing that you are protected.”
2) CHOOSE A REPUTABLE MEDIA BUYING AGENCY AND MONITOR YOUR DIGITAL ACTIVITIES CLOSELY
In the opinion of Mansoor Bhanpurawaladigital marketing manager at Funnel Simplified, organizations need to work with trusted partners and keep a close eye on their ad campaigns.
“It is important to choose [an ad placement vendor] which is reputable and has a good track record and has online reviews,” Bhanpurawala said. “Along with that, it’s important to keep a close eye on your digital advertising campaigns. Be on the lookout for any unusual activity, such as a sudden spike in clicks or impressions, and keep your software up to date.”
3) FIND OUT WHERE ADS WILL BE DISPLAYED
Future Founder and CEO Joanne Eberhardt sharing that it’s essential to know where the ads will be displayed, while ensuring the relevance of the ads.
“One of the most crucial steps one can take to prevent ad fraud is to research the medium, platform or provider and know exactly where ads will be posted,” Eberhardt said. “Let’s say you have decided to purchase an ad spot on a well-known news website. After reviewing the analytics, you will need to determine where the ads will be displayed so that the context of your ads is relevant to the content on the website and, if possible, dictate what time of day the ads run.”
DesignRush has released October’s list of the best media buying agencies to help businesses find a reliable partner to plan and buy media placements for various advertising channels.
1. Alamo City Marketing Solutions – marketingsolutions-tx.com
Expertise: advertising, PPC management, social media marketing and more
2. REQ – req.co
Expertise: paid advertising, social media advertising, video advertising, etc.
3. Simplified Funnel – funnelsimplified.com
Expertise: social media marketing, email marketing, PPC management and more
4. Future PR – futurpr.io
Expertise: PPC management, influencer marketing, social media marketing and more
5. Pixellion – pixelliongroup.com
Expertise: paid media, digital marketing, influencer marketing, etc.
6. Multimarketing UNITED STATES – multimarketingusa.com
Expertise: affiliate marketing, PPC services, geo-targeting, etc.
7. HYPE – hypedhaka.com
Expertise: marketing strategy, online advertising, influence marketing, etc.
8. Global Social Media Marketing – globalsocialmediamarketing.com
Expertise: Facebook Advertising, YouTube Advertising, Google Advertising and more
9. MediaScape Advertising – mediascapeadvertising.com
Expertise: integrated marketing, media buying, analytical management and more
10. Public relations and marketing of Pietryla – pietrylapr.com
Expertise: media relations, paid placements, social media management, etc.
11. Lounge Lizard – loungelizard.com
Expertise: email marketing, social media marketing, PPC advertising, etc.
12. Mindgruve – mindgruve.com
Expertise: media planning and buying, marketing strategy, social media and community management, etc.
13. GKV – gkv.com
Expertise: advertising, social media marketing, strategic planning and more
14. MAXBURST – maxburst.com
Expertise: search engine marketing, planning and placement of media buys, social media marketing, etc.
15. Adlicious – adlicious.me
Expertise: social media advertising, display advertising, YouTube advertising, etc.
Brands can explore top media buying agencies by location, size, average hourly rate, and portfolio on DesignRush.
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