How to develop complex marketing operations with “no code” tools
“No Code” tools can be an online marketer’s secret weapon. They can help marketers perform complex marketing operations without having to learn code or hire a coding professional.
Marketing, especially for online businesses or for the digital aspects of physical businesses, can be a complex and expensive endeavor. This is especially true since you need a sophisticated application to accomplish the majority of administrative or routine tasks these days, like sending emails to subscribers or coordinating social media posts.
What if there was a way to develop and perform complex marketing operations without having to hire an IT professional or learn to code yourself? Turns out it already is.
Enter tools without code. These platforms allow you to create custom apps from scratch, which you can then use for marketing or other business operations. Sounds too good to be true? Let’s take a deep dive and see how these tools work.
Can you create marketing tools without any understanding the code?
An app or tool without code can theoretically make creating an app or program a breeze for those with no programming / computer background. In a way, such an application can allow a more diverse group of employees, including those without a computer background, to productively engage in the development of a marketing tool. This can provide many benefits for companies that want to diversify their creative pipeline or incorporate unique ideas outside of the IT / programming complex.
That being said, many uncoded applications still require at least a rudimentary understanding of how the coding is done and how the programs work. In other words, if you want to effectively use an application without code, you must have a basic understanding of computers and the functionality of the application. Still, it’s definitely a lot easier than learning to code on your own so that you can create a quick marketing tool to help you on your next campaign.
Low code vs no code
While looking for good no-code apps, you might find “low-code” variants as well. It is important to recognize that these are not the same thing. Low code applications are always intended for use by professional developers and are quite complex. Think of them more as programming rationalization tools rather than programming jump tools like the best apps without code.
How do apps without code work?
Most code-free applications follow a relatively similar process. After all, they allow you to develop your marketing tools in large part because they are simple machines that you plug information into. The code-free application then generates a program that you can use for the assigned functions. It’s not quite AI, but more complex programs use machine learning also.
Applications without code work with the following basic process:
- Users fill out a corporate spreadsheet like Excel, Google Sheets, etc., or a sheet on the app builder itself, with the relevant information
- Users should also have a cloud storage provider like Dropbox, Microsoft OneDrive, or Google Drive that has features like flexible storage capacity, file versioning, and zero-knowledge encryption security.
- Using a code-free app editor, users can add functionality to their marketing tool. The app digests the data from the above worksheet to create the app
- Most codeless applications use visual drag-and-drop boxes to place functions or buttons wherever they want. Other customization options, such as the color palette, are also often offered
- The application can then be deployed on a chosen mobile device.
You can even use apps without code to build end-to-end business apps. The sky is already the limit, and this technology is likely to become more sophisticated in the future. Best of all, apps without code are often easily scalable and can run or integrate with a variety of third-party apps and other tools.
So why use an app without a code?
Applications without code offer several important advantages for those who decide to use them.
For example, applications without code:
- Save money in the long run. IT specialists and skilled developers are almost always worth the price they charge, but some small businesses may not be able to afford to make this work. Codeless apps will let you start mobile app functionality on a budget. Alternatively, you can consider hiring an independent developer instead if you are still in need
- Save time. Code-less applications are often faster to develop (and are still quite functional) than hiring a dedicated IT professional or team. This latter application may be a bit more targeted or specialized for your business / marketing strategy, but again, time is of the essence sometimes.
- Allows you to change the app on a whim. If you don’t like the codeless app you made, you can just make a new one. You don’t have to spend weeks discussing the details with your IT professional or freelance writer.
Who should use apps without code?
Codeless apps are ideal for business owners or employees who do not have an IT background but still need to build a mobile, web, or business app for their business. In today’s digital world, applications are essential for many businesses.
Small businesses can make great use of code-less applications, as can sales and marketing teams for even larger businesses. Even freelancers and other consultants can benefit from code-free apps because they don’t have to invest huge amounts of money in these apps like they would otherwise.
Many bootstrap companies, in particular, already rely on no-code applications to applications to create automated processes. Marketing teams will benefit from using a platform that can automate many of their day-to-day tasks, including sending emails, interviewing leads, posting to social media, and marketing. data analysis from multiple channels, to name a few. This frees them up more time that they can use to develop great marketing strategies or contact new customers directly.
Retail, insurance, consulting, and even B2B sales can all benefit from code-free apps. More importantly, AI-powered codeless applications can help boost your marketing efforts regardless of the industry. With the right code-free app, you’ll be able to create a complex marketing operation or strategy to capture new leads, streamline your buying funnel, and reach out to existing customers for long-term customer loyalty.
Protect your apps without code
We live in an age of high-profile data breaches, and many non-coded applications in particular, built from scratch using more traditional development methods, typically have a plethora of vulnerabilities. This is especially common with back-end business applications, which are often targeted by cybercriminals because they are generally easier to penetrate.
Just because you can take a shortcut to build your apps using no-code developer tools doesn’t mean you should. take a shortcut with security too much. The opposite is true. Marketing to customers also means that you inherently process personal information, including names, financials, and contact information, and protecting this type of information should be of the utmost importance to you.
The good news is that there are a variety of steps you can take to protect your passcode-free apps from cybercrime activity. The first is to carefully monitor your employees while they are at work and teach your employees valuable security measures, including training on password security, two-factor authentication methods and how to recognize and respond to phishing and social engineering attacks.
Another very good idea would be to always encrypt your connection when using your applications. You can make this a company policy that all employees must be logged in through a reputable virtual private network (VPN) server which uses end-to-end encryption measures to ensure that hackers cannot view customer or company data that is sent to your company applications.
Finally, find out what security measures your code-less provider has already installed. Although many no-code platform vendors have security protocols in place, not all of these might be very visible to an organization. It is a good idea to know the specific security measures that the provider of your platform without code sets up. Typically, these include cybersecurity assurance, compliance certifications, and third-party security audits.
Overall, codeless tools are more than capable of helping you master even complex marketing operations and boost your digital transformation efforts and all this without requiring a single line of code on your end. Try one of them and we hope you will be surprised and satisfied with the results.