How to Solve the Top Five Email Marketing Challenges

Despite being one of the oldest and most rudimentary forms of digital marketing, email is still one of the most widely used mediums for businesses to interact with their customers.

In fact, by the end of 2027, email marketing is expected to generate $17.9 billion in annual revenue, according to Statistical. This shows how essential email is for marketing purposes and why businesses need to ensure that their campaigns are as successful as possible.

However, as anyone who’s ever tried email marketing knows, it’s not always easy. In fact, several challenges can arise, especially when interacting with Microsoft Outlook (both as sender and receiver). Even though the veteran email client has close to 365 million paying usersthere are still some features, glitches, and general user errors that can make email marketing in Outlook rather difficult.

Why are there so many problems?

Well, for starters, Outlook uses Microsoft Word rendering engine to display HTML emails, which can create various issues like images not displaying properly or misaligned text. Of course, this will have a huge impact on email marketers, as their carefully crafted email designs will not display as expected.

Additionally, there are also multiple versions of Outlook, from Outlook 2000 and Outlook2013 to Outlook.com and Outlook for Office 365, and each uses a slightly different rendering engine, just to complicate things further. This can make it difficult to ensure your email looks the same on all platforms.

The Challenges of Email MarketingiStock

Fortunately, there are a few simple solutions to these problems.

In this article, we will discuss the top five email marketing challenges in Outlook and how you can overcome them. So if you’re ready to make sure your email campaigns are as successful as possible, read on:

Animated GIFs not working properly

One of the most common issues that can occur while sending emails in Outlook is that the animated GIF is not working properly. In some cases the GIF may not play at all, while in others it may only play the first frame. There are several potential reasons for this problem, but the most likely explanation is that Microsoft Word’s rendering engine is not able to properly process the GIF file.

Unfortunately, nothing can be done to resolve this issue on the sender’s side. Therefore, it is important that your GIFs convey their message in the first frame, as there is no guarantee that the recipient will be able to see the rest of the animation. If you want to be safe, stick with static images.

Custom fonts replaced

Another common issue that can occur while sending emails in Outlook is that custom fonts get changed to Times New Roman. This usually happens when the recipient doesn’t have the same font installed on their computer, causing Outlook to replace it with a default system font.

There are several ways to work around this problem. The first is to use web fonts instead of custom fonts, as these will be downloaded by the recipient’s email client and used to display the email correctly. Another solution is to use font stacks, which are a list of fonts that will be used if the first font is not available. This way, you can ensure that your email will display correctly, even if the recipient doesn’t have the exact font you’re using.

Email signature displays incorrectly

When understanding How to add a signature in Outlook 365, many people find themselves facing a host of different issues, but the most common is that their signature ends up displaying incorrectly. In some cases the font may be changed, while in others the formatting may be disabled and in extreme cases the signature may not appear at all.

Of course, this will have a negative effect on the campaign, since the signature is one of the most important elements. Luckily, there are a few simple workarounds that can help you fix this problem.

The first is to use a signature generator, which will create a signature compatible with all email clients. Another solution is to use HTML and CSS to create a signature that will display correctly on all platforms, but it will require some technical knowledge.

Color changing links

Marketers use color to evoke emotions and attract attention. This is one of the most important aspects of email design, which is why it can be so frustrating when links change color or don’t work in Outlook.

This usually happens because Outlook uses a different color scheme than other email clients, which can cause links to look different.

To work around this problem, you must surround the link text with a style attribute and a tag and use the tag . This will ensure that the link displays correctly regardless of the email client.

Incorrectly displayed images

Unfortunately, many email clients, including Outlook, tend to display images incorrectly. In some cases, they may be stretched or asymmetrical, while in others, they may not appear at all.

This can be a major issue, as images are often an essential part of email design. To work around this problem, you need to make sure that you are using the correct image format and that your images are hosted on a reliable server. You should also consider using alt text to describe your images, just in case they don’t display correctly.

Last word
By following the tips in this article, you can overcome some of the most common email marketing challenges in Outlook. Don’t forget to test your emails before sending them, to be sure that

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