How to start your own digital marketing agency

Humanity lives in an ever-changing world driven by digital transformation across all industries and infrastructure. In this fast-paced, consumer-driven digital age, the need for marketers to put businesses ahead of their competitors and customers is at an all-time high. In a world of artificial intelligence and smart technology, the personal touch of a well-thought-out marketing campaign can do wonders for a brand’s reputation as well as its revenue. This is where the need for marketing professionals comes from, but in the world of digital marketing where there are many facets and niches that all fall under one umbrella, choosing to start your own digital marketing agency can be difficult. both intimidating and difficult. By equipping yourself with the necessary tools and making smart decisions early on, starting your own digital marketing agency doesn’t have to be as daunting and difficult as many might think.

Benefits of Starting Your Own Digital Marketing Agency

There is a high demand for digital marketing services – the number of businesses moving their operations online is increasing day by day, and so is the competition. More competition means more demand for digital marketing services.

You can run a digital marketing agency from anywhere

One of the main advantages of starting your own digital marketing agency is that you don’t need to have a physical office address because everything can be done online. Whether it’s generating leads, managing teams, or running an online marketing campaign, successful digital marketing strategies and campaigns can be implemented without the need for an office. This means less travel, which, in turn, will minimize expenses for you and your employees, as well as the elimination of a big overhead – office space.

You do not need to have previous experience

While prior digital marketing experience is, of course, an advantage, it’s not completely necessary from day one. With the right team, you can afford to gradually build your digital marketing skills using a online short course in digital marketing to learn the necessary skills you need to run a successful digital marketing agency; or you can even acquire the necessary skills by learning on the job if you have surrounded yourself with the right people on your team.

You can focus on your strengths and outsource or hire the rest

If you’re an SEO specialist, for example, you can focus on your strength and outsource the rest to a freelancer or digital marketing agency that specializes in the area of ​​marketing you need. Just because you’re the agency owner doesn’t mean you have to be effective in all areas of digital marketing. It’s important to know your strengths and weaknesses so you can hire the right team members to complement you or outsource the work if needed. Another benefit is that you have complete control over who you bring into your business, which means you can build the team of your dreams.

It’s a scalable business

When looking to start a business, scalability is extremely important because it allows you to start small and grow naturally. This means that a massive outlay is not required to start a digital marketing agency because you can start your business by providing the services yourself at first and then as you get more clients you can hire people and grow your business without having to stretch your budget too much. A slow and steady rate of growth is always good for a business because it allows you to scale when it suits you, and is a safer business option than many others that require massive outlays before you can even get started.

You have the freedom for multiple businesses

Digital marketing agencies are a great source of income that can provide consistent monthly cash flow that you can then use to start new businesses. The capital of your digital marketing agency will, of course, be an advantage, but the skills you and your team will use in your agency will also help you in your new ventures, because digital marketing skills are used at all levels, in all sectors.

It’s a low cost business to start

As stated earlier, you don’t have to make a big investment upfront. You can start your digital marketing agency with yourself, providing the services and slowly growing as your customer base grows. In the beginning, all you need is an internet subscription or a cafe that has one, some useful industry tools, and a website to let your customers know you exist. Everything else is not a necessity from the start and can be acquired over time, such as offices, employees, etc.

Steps to Start Your Own Digital Marketing Agency

Now that the benefits of starting your own digital marketing agency have been covered, here’s an overview of the steps needed to start your business.


The first step when starting a new business is to educate yourself about both the industry and your competitors. It’s important, especially if you’re starting out on your own, to have a thorough understanding of the ins and outs of digital marketing as well as understanding the best way to market digitally for agencies.

Choose a niche – Specialist vs Generalist?

The first question to ask yourself is; are you going to be a specialized digital marketing agency or a generalist digital marketing agency? When deciding between the two, it is important to consider your skill set, budget, industry knowledge and abilities as this will be the deciding factor in deciding what is doable and what is not. for you. Unless you have a massive investment, becoming a specialist is your best bet for success because it’s not possible to become an expert in all areas of digital marketing, and without a massive startup investment, it won’t be. possible to hire the people you need to offer a one-stop digital marketing service.

Another factor to consider is that companies like to hire specialists because different industries require a different marketing approach. While choosing to become a specialist digital marketing agency may seem like a close on opportunities, it’s best to think of it as knowing your strengths and sticking with it until your abilities and skills improve. It’s better to offer a quality service that your clients trust you than to offer a range of services on which you can’t quite deliver quality results. This will lead to dissatisfied customers and could actually be detrimental to your business. Once you’ve developed a versatile team, you can start branching out and become a digital marketing generalist or one-stop shop that offers a full range of digital marketing services to clients.

Decide which digital marketing services to offer

With an overcrowded sea of ​​competitors, it’s important to differentiate yourself from your competitors. The easiest way to do this is to choose a niche and specialize in it. Below are some specialization opportunities in the world of digital marketing;

  • Content marketing
  • Advertising by e-mail
  • Google Ads
  • Influencer Marketing
  • Podcast production
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Social Media Ads
  • Video Marketing
  • E-commerce

When choosing your niche or the services you want to offer, it’s important to be realistic about your agency’s ability to deliver quality results. Too often, agencies mistakenly think they have to offer the full range of services, only to lose clients because they’ve spread themselves too thin.

Research competitors

When you’re starting a business, it’s important to know what your competitors are doing in order to understand how to outperform them. By performing an in-depth competitive analysis, you will find out how your competitors are monetizing their services, which services are most popular, the pricing for those services, etc., and other valuable industry insights. Your competitors have laid the groundwork, they’ve done trial and error to find what works, so not using that information would be pointless.

Developing an economic model

In order to run a successful digital marketing agency, you will need to develop a clear business model that includes a list of past, if any, present and future clients, all the services you are going to provide, and your billing process. Without this in place, any business will be doomed. Without this information, you’ll be running a business blind, and if you’re not clear on what you’re offering, your customers certainly won’t.

One of the most important parts of a business model, besides clearly defining your services, is deciding your billing process. Will you charge your clients a fixed hourly rate, per project, or a monthly fee? This question is vitally important as it sets the standards for invoicing, and without a defined scope of work and invoicing processes, you can end up doing hours of free labor without even realizing it.

Hire the right people

As your digital marketing agency grows, you will need to hire staff. It’s important to hire the right people for your agency who not only bring the necessary skills, but also fit into the work culture you’ve created. Making sure the people you hire have a good synergy is key to a great work environment and a successful business. Employees who are happy will give you their best and go above and beyond without even being asked. That’s why it’s so important to build your team from the ground up to ensure you have the right mix of skills that complement each other so you can give your customers the best service possible.

Last words

As one of the fastest growing careers, digital marketing experts are on the rise and the need for their services is ever increasing. Help your agency grow by hiring the right people with the right skills, providing quality services that match your abilities, and continually training and developing you and your employees to ensure a prosperous future in the field of digital marketing.

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