The mutual collaboration will help both agencies grow their customer base and expand their presence across India.
Kerala advertising agency IMC Advertising and Bengaluru-based digital marketing agency ThreePercent Collective have entered into a collaboration to work jointly in the advertising space.
This collaboration will allow IMC Advertising, which mainly focuses on print and electronic advertising, to establish a solid foothold in digital advertising. With this, IMC Advertising will become a full-fledged agency destined to dominate advertising and content creation. ThreePercent Collective, founded by digital advertising veterans – Acuth Nair, Praveen Rao and Pradeep Singh, is growing at a rapid pace working with exciting brands in FMCG, fashion, education , agritech and healthcare (both B2B and D2C) and developing their digital presence.
Currently, IMC Advertising and ThreePercent Collective have regional offices in Kozhikode and Bengaluru, respectively. They plan to open offices in Mumbai, Delhi, Hyderabad, Chennai and Kolkata this fiscal year.
IMC Advertising develops advertising campaigns for leading brands such as Malabar Gold and Diamonds, one of the largest jewelry groups in the world, Malabar Developers and Eham Digital.
IMC Advertising began operations in 2002 with its headquarters in Kozhikode. Three Percent Collective, based in Bengaluru, focuses on digital marketing, SEO, social media management, content development and e-commerce marketing. Combination gives Three Percent Collective access to IMC’s existing customer base, which includes Malabar Group, while adding value to IMC as a comprehensive provider of integrated marketing communications solutions for brands across India .
Commenting on the collaboration, Malabar Group Chairman, MP Ahammed, said, “IMC Advertising has played a major role in bringing Malabar gold and diamonds to the masses and making it a global brand. He managed all the campaigns for the Malabar Group, having a huge impact in print and electronic advertising spaces. Their expertise contributes greatly to the growth of our brand. By partnering with the ThreePercent Collective, IMC can also make a big impact in the digital advertising space.
CTP Ummerkutty, Executive Director of IMC Advertising, said: “IMC will become a full-fledged agency by expanding its expertise in the areas of digital advertising, marketing and public relations in collaboration with Three Percent Collective, one of best digital agencies. marketing. Digital advertising has become a high growth segment. That’s why we decided to extend our core expertise to the digital space.
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