inc. Digital Media wins a TRAVLR account
Image provided by inc. Digital media
Independent Media Agency, Inc. Digital Media, has been named the digital media agency for the travel technology platform, TRAVLR.
As well as driving digital media strategy for TRAVLR’s partnerships with media brands Network 10 on 10Travlr.com.au, MTV on MTVTravel.com, Nickelodeon on NickTravel.com, BBC Global News on DiscoverBeyond.com and The Bali Bible at thebalibible.com, inc. Digital Media will oversee all media planning, buying and reporting.
TRAVLR consolidates the global travel industry into one seamless user experience through its unique Travel as a Service (TaaS) model.
The company licenses its fully managed travel technology software and service offering to media companies, enabling their audiences to discover, plan and book unique and relevant travel experiences within their own ecosystem and under their own Mark.
Travelers can choose from hundreds of curated flights, hotels, activities and travel itineraries inspired by their favorite content.
Catherine Zaharias, Chief Marketing Officer of TRAVLR, said: “As a travel technology company changing the way the world discovers, plans and books travel, it’s important that we align ourselves with progressive and sharing partners. the same ideas.
“We were impressed with inc. Digital Media’s overall understanding of our business model and their collaborative team approach. There are many synergies between our two companies in terms of ideation, innovation and the ability to be agile.
“We look forward to a fruitful partnership with inc. Digital media.”
Claire O’Connor, Inc. The Managing Director of Digital Media, said: “TRAVLR is an exciting partner that truly complements our client portfolio and our entrepreneurial mindset.
“Being able to work alongside a highly entrepreneurial travel technology company that partners with world-class media platforms to create unique travel experiences is an exhilarating prospect.”
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