Infosys acquires digital experience and marketing agency, oddity
Infosys, a specialist in next-generation digital services and consulting, has agreed to acquire oddity, a Germany-based digital marketing, experience and commerce agency.
This decision strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-creating with its customers and helping them navigate their digital transformation journey.
With over 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei, oddity is one of Germany’s largest independent digital agencies.
Enabling digital transformation for leading German omnichannel retailers, e-commerce, leading FMCG brands and global mobility providers, oddity has a comprehensive service portfolio including digital-first brand management and communication, production in-house, including virtual and augmented reality, experience design and e-commerce services across Europe and China.
With Infosys’ earlier acquisition of WONGDOODY, which offers creative and marketing services, oddity will help global CMOs and enterprises thrive in a digital commerce world with complementary skills and expertise. As part of Infosys’ digital experience and design offering, oddity will become part of WONGDOODY, an Infosys company, and join its network of studios in Seattle, Los Angeles, New York, Providence, Houston and London, and design centers in five cities. in India.
Ravi Kumar S, President of Infosys, said, “We stand at the dawn of the next generation of the Internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with quirkiness, to deliver holistic, forward-thinking solutions on a global scale. With oddity’s digital commerce and marketing insights along with its metaverse-ready setup, it’s the perfect complement to Infosys’ prowess in technology transformation.
“The future of better human-centric marketing lies in the symbiosis of creativity and technology (data, automation, AI). This is where we see the opportunity for a unique differentiation with Infosys and WONGDOODY.We have the ambition to further develop our services together and are proud to be part of one of the most respected digital technology companies in the world,” said oddity founders Frank Boegner, Marc Bürkle, Simon Umbreit and Christian Gölz.
Ben Wiener, CEO of WONGDOODY, an Infosys company, added, “Meeting oddities was like meeting a long-lost twin. We share the same values and the same vision around the power of creativity to accelerate the digital transformation of our customers, while recognizing that it is our people and our culture that are the engine of our success. We are united in our shared belief that digital transformation is at its best when it is consistently approached from a people-centric and needs-centered perspective.
The acquisition is expected to close in the first quarter of fiscal 2023 (April 2022), subject to customary closing conditions.
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