Interactive Avenues wins digital media mandate from Kohler | Digital

Kohler India has announced the appointment of Interactive Avenues – a Reprise Network company, as its digital media agency following a multi-agency pitch.

The account will be managed by the agency’s Gurugram office. The agency’s mandate is to inspire people to create artistic homes with Kohler’s offerings.

Parveen Gupta, Director – Marketing, Kohler Kitchen and Bath India, said, “Kohler has already established itself as the most admired and recommended international brand in bathroom products. We want to leverage digital in the most constructive way and thus make Kohler the brand of choice for consumers aspiring to luxury homes. Interactive Avenues’ strong understanding of the market and digital ecosystem made the difference for us.

Abbhishek Chadha, SVP (North and East), Interactive Avenues, said, “Kohler doesn’t just lead, he leads with vision. A vision not only to capture consumers but also to make them experience luxury through its aesthetic products and exceptional services for their interiors. Being a household name comes with its own set of expectations and we fully aim to meet these through our bespoke, client-focused approach. Our understanding and experience as a full-service digital agency in building digital solutions, along with our set of dedicated professionals, will propel this partnership to great heights.

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