IRL digital marketing still beats the metaverse, according to Cyberset Inc.

Cyberset Corp. is a Los Angeles-based digital marketing company.

The Los Angeles-based online marketer says no matter how virtual communications become, marketing will come down to real life.

Companies are much more concerned with day-to-day issues in IRL (in real life) than anything that might happen in an alternate universe.

—Cyberset Corp.

LOS ANGELES, CALIFORNIA, USA, June 8, 2022 / — A recent opinion piece from Wired by writer Eric Ravenscraft deals with the definition of the metaverse. The author argues that while huge players in the industry place great importance on the term, the metaverse spoken of by figures like Mark Zuckerberg does not yet have a coherent meaning. Ravenscraft states that, for now at least, the metaverse is essentially identical to once esoteric and now mainstream ideas such as cyberspace, virtual reality, and augmented reality. Cyberset Corp., a Los Angeles-based digital marketing company, says businesses and their customers are much more concerned with day-to-day IRL issues (in real life) than anything that can happen in a tech world. alternative.

Cyberset says its customers are largely growing businesses in areas such as healthcare, legal services, security, fashion and industrial wholesale supply. While some may deliver goods purchased via e-commerce or provide virtual consultations with professionals, they all come down to issues that impact people’s material reality. The digital marketing firm notes that while virtual consultations for doctors and lawyers have broadened the reach of health and legal professionals, businesses such as law and health care are still primarily defined by geography. . Ultimately, people should always work with a nearby medical/dental provider and an attorney licensed to practice in their state. While customers may not particularly care where a manufacturer or online wholesaler/retailer is located, Cyberset explains, they still need the products to physically arrive at their home or business.

A local, hands-on focus must go hand in hand with an up-to-date approach that reaches prospects and customers wherever they are, Cyberset says. While ideas like the metaverse can be fascinating to think about, people will always be more concerned with non-virtual issues like taking care of their health, making sure they look their best for social situations, or seeing that their companies have the equipment they need. need to operate, explains the digital marketing company.

Cyberset asserts that web-based approaches such as content marketing and search engine optimization (SEO) are practical and well-defined steps that help all kinds of businesses and organizations get in touch with their customers and potential customers. As with older forms of outreach such as the Yellow Pages and broadcast/print/outdoor advertising, the idea is to get in front of people wherever they are. The difference with digital marketing is that today’s ubiquitous computer and smartphone screens are by far the easiest and most cost-effective way to communicate with a 21st century consumer or potential customer, Cyberset explains.

Readers who want to know more about what Cyberset Corp. can do for a business or organization’s digital marketing efforts can call them today at 818-883-7277 or visit their website at

Bob Westal
Cyberset Corp.
[email protected]

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