IWCO Direct Selects HP PageWide Web Presses to Accelerate Direct Marketing

HP Inc. (NYSE: HPQ) and IWCO Direct, a leader in U.S. direct mail and other data-driven performance marketing solutions, today announced a strategic agreement to supply a fleet of HP Web Presses PageWide to drive the market for marketing focused marketing communications solutions.

IWCO Direct’s multi-million dollar investment in seven high-volume HP PageWide web presses is the cornerstone of a $ 50 million investment by the company to continue to grow its performance marketing business primarily using HP digital printing by 2023. The presses deliver next-level inkjet color quality and speed for a wide range of direct mail applications on a wide range of media such as letters, cards mail, catalogs and folded mailings.

HP PageWide T250 HD 22-inch Inkjet Press

“HP technology is upgrading our data-driven performance marketing services to maximize marketing return on investment (ROMI) for our customers, which is critical in today’s climate. Our customers appreciate the efficiency of direct mail, but want to produce it faster and integrate it with associated channels, so they can reach their recipients faster with personalized and relevant messages, ”said John Ashe, CEO of IWCO Direct.

IWCO Direct, headquartered in Chanhassen, Minnesota, has adapted its direct marketing business amid the pandemic in response to a shift to targeted marketing based on online e-commerce intelligence. The presses, including the 42-inch HP PageWide T490 HD and 22-inch T250 HD models, will be installed over the next year at the company’s facilities in Chanhassen, Minnesota, and Hamburg, Pennsylvania.

The High Definition Nozzle Architecture (HDNA) for HP inkjet printing delivers high quality without compromising productivity. This, combined with advanced ink formulations from HP, will help IWCO Direct produce a wider and more vivid color gamut for its customers and, with the color Quick Vision system, they can monitor print quality in real time. to improve turnaround times and reduce field errors.

“HP presses will allow us to provide our customers with smarter, color offset quality products at a faster speed, while providing more flexibility in the planning and design of mail pieces,” Ashe added.

Press on the whole page

Pictured from left to right: Dennis Evangelista (Digital Printing Manager) and Rick Gradwell (Digital Printing Team Leader), Anthony Meckes (Equipment Technology 3), Mike Wytovich (Head of Digital Printing) digital printing A), Ron Wolfgang (HP) and Joseph Foos (HP).

As part of the digital transition, IWCO Direct will offer its clients a digital platform offering a level of quality, speed, flexibility and relevance that will differentiate their campaigns in the market.

“This bold investment highlights the momentum we’re seeing for digitally printed direct mail that can be personalized with powerful data capabilities. We find that the 1: 1 touch experience offers significantly higher response rates than digital advertising, ”said Carles Farre, vice president and general manager of HP PageWide Industrial. “At HP PageWide, we are proud to be IWCO Direct’s supplier of choice for moving their printing business into the future.

HP is leading the analog-to-digital page volume revolution with HP PageWide customers, printing 8 billion pages per month for a total of over 650 billion pages worldwide since the platform’s launch .

More information on HP’s award-winning HP PageWide presses can be found at http://www8.hp.com/us/en/commercial-printers/web-presses/overview.html

Source: HP Inc.

The previous press release was provided by a company not affiliated with Printing of fingerprints. The views expressed do not directly reflect the thoughts or opinions of Printing of fingerprints.

Comments are closed.