Jasneet Bachal leaves Yes Bank, Marketing & Advertising News, ET BrandEquity
Yes Bank Marketing Director Jasneet Bachal has ended his day at the financial institution. Although her next stint is still unknown, insiders say she will leave the company by the end of this month.
Bachal began her career with Bennett Coleman Company in 1998. After a year at the media house, she joined Sony Entertainment Television as group manager before joining CNBC TV18 as manager.
During her 25-year career, she has worked extensively in the media and entertainment industries, as well as in banking. Apart from Sony and CNBC, she has also worked at Star TV (now part of Disney Star India) and Viacom18’s youth and music channel, MTV.
In 2008, she began her journey in banking when she joined Kotak Mahindra as Associate Vice President. She was later promoted to Senior Vice President – Group Marketing, before taking on the role of SVP and Head of Marketing for the bank in 2016.
In 2019, she joined Yes Bank as Marketing Director.
Bachal was unavailable for comment at the time the news was published.