Jorge Zuiga Blanco explains the benefits of social media in marketing
Do you have social networks for your business, but you are not sure what advantages they offer you? Don’t you know that social networks are a valuable tool for your business? Is it essential to have social networks for your business? If you are still not very clear about the answer to these questions, this post interests you. Jorge Zuiga Blancoan entrepreneur and marketing expert from Costa Rica, explains how to make the most of social media in marketing.
Social media has become an essential marketing part of any digital strategy. The main digital marketing funnel consists of 4 parts, attraction, maturing or maturation, loyalty and recommendation or virilization.
At the top of the funnel, the attraction part is getting people’s attention to our brand. The middle part of the sales funnel focuses on the maturation of these potential customers, the development phase, in which, through our content, we will gain credibility in front of these potential customers so that they end up carrying out the purchase or the desired product. treat. We position ourselves as experts in the field.
Depending on your strategy, your goal will vary. Explains Zuiga, After the complete purchase process, you must continue to offer content to your customers to turn a unique customer into a repeat customer and also to recommend your product or service to others or share your content.
All phases of the funnel are equally important when it comes to growing your online business. In addition, it is recommended to work on your social networks to cover all these phases of the funnel and improve your results.
The community around your brand is increasingly important in your digital marketing and social media strategy. This community is the backbone of your digital system, as they are existing customers or potential customers interested in your brand and product. You should try to create the best relationship with them, and if you do that, you will also make your brand more visible.
You will get to know more people and you will find more potential customers to sell your product or service. Hence, get more reach and visibility with your posts. This is essential for a great social media strategy.
There are two ways to personalize your social media campaign, organic content and paid content. Make it easier for them to get to know you, know you exist, build trust, and get more people to relate to what you offer.
Social media is a beneficial way to communicate about our news, our product or service, the brand, upcoming events, promotions and offers, and anything else you want to convey to your audience. Also, it is essential to show the benefits of your product or service, how a product works, or any product and brand information.
It is very convenient for your community to communicate with you in this way. The fact that we are spending more and more time on the Internet is a fact, and a large part of it is allocated to social networks. It is essential that you respond as quickly as possible and that you do not stop responding to all the messages you receive. Avoid trolls if possible so as not to give them notoriety, and avoid deleting messages that do not interest you so as not to pass for the censors of your company.
Apart from the customer service that we have just mentioned, your community needs you to offer them information that they consider valuable in order to be part of it. Don’t stop working on your content; look for ways to communicate new things or even previously published concepts but give them a different twist so you don’t get bored.
You can offer valuable information about what your customers have already purchased, or usability improvements, tips, news, new product or service launches, etc. It is exciting to offer real testimonials from satisfied customers of your product or service to generate virality and greater trust in your community.
You can also make posts more participatory, such as raffles for members of your community, prizes, discounts or any other strategy to thank their trust. Adds Zuiga, Your audience likes to feel part of your community. Let them know that you appreciate their participation and pay attention to them. This relationship generates trust.
Know their opinions, ratings and complaints, and learn from their point of view on your product and your brand to improve yourself. You can participate in polls and ask for ideas on a specific topic. You can also know their opinion, for example, on the use of a product. Has it become clear to them what it is and what it is for? Did you meet all their expectations? Community members generally respond very well to these types of questions.
The Internet and social networks are the best catalogs of information on any subject, which makes it a perfect tool for inspiration. Look for new trends and adapt your communication so that it does not seem outdated. These seven benefits of social media for business are distributed throughout the sales funnel, so a good strategy should be planned to cover each phase as much as possible.
Moreover, all these advantages are applicable to any platform, be it Youtube, Instagram, LinkedIn or any other network. The question is how to adapt the content you offer to each of them, bringing the maximum value possible to your community. After all, the public doesn’t want to know how well you do everything, but how your product or service will improve their lives. Focus on that and you will see your community grow.
Your whole social media strategy is about building a community around your brand, and you need to take care of that to grow it, which will also grow your business. In short, social media is a great tool for nurturing our customers and potential customers throughout the sales funnel, from top of funnel to end.
You need to create the most appropriate strategy and plan the distribution of content that covers each phase. Plus, it’s a great ally for customer service and an awesome source of content to inspire you.
About Jorge Zuiga Blanco
Jorge Zuiga Blanco is a leading e-commerce expert who has provided his services to growing organizations around the world. He has a diverse background in industries under his belt, which gives him the ability to connect and contribute to business owners in a variety of markets. He has over 20 years of experience in the e-commerce industry and for the past nine years has dedicated his expertise and knowledge to helping executives and managers grow their business.
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