Kinnect Wins Digital Media Mandate for CEAT, Marketing & Advertising News, AND BrandEquity
Kinnect bagged the digital media mandate for CEAT Tires. The account was won following a multi-agency pitch.
The agency will be responsible for strengthening the brand’s digital “tire prints”. Kinnect will focus on social media management, creative communications, web development, as well as brand influencer outreach requirements.
The agency will primarily focus on promoting brand awareness through creative campaigns, as well as providing innovative solutions and ideas that enhance customer experience and boost brand visibility through various points. digital contacts.
Amit Tolani, Marketing Director of CEAT, said: “We are striving to consolidate our leadership in the mobility category, and Kinnect is an ideal partner to do this for us, in an efficient manner. Digital communication will play a key role in our efforts to connect with our end clients, and the agency’s creative abilities will allow us to forge a more personalized relationship with them. Kinnect meets our expectations perfectly.
Rohan Mehta, CEO of Kinnect, added: “CEAT has entrusted us with the responsibility of being their digital guardians – and we are extremely excited to take it on. We look forward to exploring various opportunities to strengthen its digital footprints. We strive to push the boundaries to instill good branding and design effective strategies that have business impact.